BWI: Xebec Pune Announces the Presence Of Dainik Bhaskar in Aurangabad

Press release from Business Wire India
Source: Xebec Communications Pvt. Ltd
Thursday, June 02, 2011 05:17 PM IST (11:47 AM GMT)
Editors: General: Consumer interest, People, Politics; Business: Advertising, PR & marketing, Business services, Media & entertainment, Publishing & printing
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Xebec Pune Announces the Presence Of Dainik Bhaskar in Aurangabad


Mumbai, Maharashtra, India, Thursday, June 02, 2011 -- (Business Wire India) -- After successfully introducing and launching Sakal Lifestyle Weekender in Pune, Xebec Pune now takes Dainik Bhaskar to Aurangabad. This was through a curiosity-arousing campaign using outdoor media innovatively, and also creating a branded cycle train which was created and cycled through out Aurangabad.

The pre-launch exercise was supported by a branding campaign to announce the initiation of the survey at each stage -- 'Tumchi Marji Janoon Ghyayla Yetoye' (We are coming to know your opinion), and 'Na Galli Chi, Na Dilli Chi, Aata Chalel Tumchi Marji" (Now, neither the wishes of any other city nor of Delhi's will prevail; only your wish will prevail).

Dainik Bhaskar introduced Divya Marathi, its fourth language daily and 60th edition of the DB group. The media house positioned the broadsheet, helped with Xebec creatives, as an unbiased news vehicle and was given a warm response by the local citizens, through a print run of 87,000 copies.

Launched on 29th May, 2011, The Union Home Minister Mr. P.Chidambaram was the chief guest at the launch. The launch function was presided over by Mr. Prithiviraj Chavan, Chief Minister of Maharashtra, Mr.Shivraj Chouhan, and Chief Minister of MP along with national leaders from all major political parties in India.

According to Hemant Mahadeokar, VP, Xebec Communications, "The creative challenge was to enthuse the prospective reader without revealing too much about the publication. The readership study also gave us a good insight into the mind of the reader, thus leading to a successful campaign."

Mr. Rahul Shivraj, Chief Manager,Brand Communications adds " I would like to thank each one involved (Xebec) in the ideation & designing process of the project for their dedication and consistent efforts. The whole campaign was designed according to our needs and the work was done as per the schedule".

Propelled by the success in Aurangabad, the media house will soon unveil the newspaper in Nashik, through Xebec creative.



CONTACT DETAILS
Ivan Couto, Xebec Communications Pvt. Ltd, +91(22) 26483948, ivan@xebecindia.com

KEYWORDS
CONSUMER, PEOPLE, POLITICS, MARKETING, BUSINESS SERVICES, MEDIA, PUBLISHING

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