BWI: Jagran Solutions Explores Urban Slums for Dabur Odomos Starts “Aao payen Chaen ki Neend aur khushal Zindagi” campaign in Delhi

Press release from Business Wire India
Source: Jagran Solutions
Thursday, June 09, 2011 03:14 PM IST (09:44 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Household & personal care products & services, Information technology, Media & entertainment; Technology
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Jagran Solutions Explores Urban Slums for Dabur Odomos Starts "Aao payen Chaen ki Neend aur khushal Zindagi" campaign in Delhi


New Delhi, Delhi, India, Thursday, June 09, 2011 -- (Business Wire India) -- Jagran Solutions - India's leading new age marketing agency that provides solutions for Brand Activation via Consumer Connect Strategies, recently launched a campaign which aimed at spreading awareness amongst the people of slum areas about the various harmful diseases caused due to the unhealthy conditions around their surroundings.

The campaign "Aao Payen Chaen Ki Neend aur Khushal Zindagi" served as a platform to promote Dabur Odomos Lotion. The campaign is conceptualized and designed by Jagran Solutions. The focus of the campaign is to reach out to the urban slums and to inform people about the harmful diseases caused by mosquitoes.

The campaign started with an announcement by putting up posters and banners about the activity. The audiences were educated by Nukkad Natak which highlighted the product USP & the importance of having a silent & a calm sleep. Besides this a series of other activities were also performed like Flip Chart presentations and product sampling to spread the awareness about the product.

Mr. Arvind Katariya, Brand Head- Odomos, Dabur India Ltd says "We undertook this activation to improve the awareness of the people living in these slum areas about Dengue, Malaria & Chikengunya. These areas are most prone to such vector borne diseases due to the unhygienic conditions, and higher incidence of people sleeping outdoors.

While promoting Odomos as a means of protection, the main message was centered around creating awareness about ways to prevent breeding of mosquitoes as well to control the dengue menance."

Ambika Sharma, National Head Jagran Solutions comments, "Aao payen chaen ki neend Campaign was an attempt to reach out to the people of slum areas and educate them about the need to build healthy surroundings to stay healthy. When developing the concept we focused on the fact that the initiative needs to establish a relevant connect, must be scalable & could be developed into a movement."

The over all campaign took place in the slum areas of Delhi & NCR like Seelampur, Dilshad Colony, Old Seemapuri, Nandnagri and Wazirpur JJ Colony.

About Jagran Solutions

Jagran Solutions is a new age marketing communications company which provides brand activation solutions via Consumer Connect Strategies. It is a unit of Jagran Prakashan Ltd. The group owns multimedia brands like, J9 Ventures providing VAS and mobile marketing solutions, Jagran Engage: OOH media solutions, I Next: tabloid for Youth. Jagran Solutions is a national agency and a pioneer in Integrated Marketing Communications specializing in Planning and Implementation of measurable Brand activations in India with offices in Delhi, Mumbai, Bangalore, Kolkata and Chennai.


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