BWI: CLEAR Launches Breakthrough Formulation in India for Dandruff Removal

Press release from Business Wire India
Source: Hindustan Unilever Limited - Clear
Wednesday, June 01, 2011 04:30 PM IST (11:00 AM GMT)
Editors: General: Consumer interest, Fashion, Lifestyle, People; Business: Advertising, PR & marketing, Business services, Healthcare, biotechnology & pharmaceutical, Household & personal care products & services, Retailers; Technology
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CLEAR Launches Breakthrough Formulation in India for Dandruff Removal
Global survey reveals high incidence of dandruff among young Indians

Mumbai, Maharashtra, India, Wednesday, June 01, 2011 -- (Business Wire India) -- The CLEAR Global Scalp Analysis Survey unveiled today in Mumbai shows that nearly 70% of Indian consumers polled have suffered from dandruff in the past 12 months. According to this global survey conducted by the CLEAR Paris Institute, the highest occurrence of dandruff in India is among young adults aged 18 to 30.

This is the first-of-its-kind global scalp analysis survey involving participants from Brazil, Mexico, India, China, Russia, Germany, Indonesia, Thailand, Vietnam and the Philippines. This report presents a global perspective on general consumers' perception and attitude towards scalp care and hair concerns. The survey also showed a strong consumer preference for permanent dandruff removal. Confidence is the most commonly cited emotional benefit followed by attraction, on complete removal of dandruff.

Clinical research shows that dandruff and other scalp problems like dryness originate deep under the scalp. Washing away visible flakes on the surface does little to treat the root cause, which is a weak and damaged scalp barrier. Thus, dandruff keeps coming back.

Experts at Clear understand that scalp is skin. Therefore CLEAR has partnered with the world's leading dermatologists from the International Academy of Dermatology (IACD) to bring the first ever patented scalp nutrient technology -NEW CLEAR with Nutrium 10 to its consumers.

The new CLEAR Anti-dandruff Shampoo with Nutrium 10 has now been launched in India. This was unveiled at a glittering event in Mumbai in the presence of Mr. Rajnikant Sabnavis, Regional Category Vice President - Hair, South Asia, Unilever, Ms. Meena Rajan, R&D Director - Hair, South Asia, Unilever and Mr. Piyush Jain, General Manager, Hair care, Hindustan Unilever Limited (HUL). Also present was Dr. Aparna Santhanam, Consulting dermatologist and cosmetologist who shared a holistic approach on dandruff and scalp health.

On the launch, Mr. Piyush Jain, General Manager, Hair Care, Hindustan Unilever Limited stated, "New CLEAR is the solution for a healthier and dandruff-free scalp. Scientists and experts at Unilever are constantly working to develop new, innovative technologies and products that will provide the best solutions to our consumers. Nutrium 10 is a technology that took years in the making and is a part of CLEAR's mission to deliver the most effective anti dandruff shampoo for healthy scalp and hair."

Ms. Meena Rajan, R&D Director - Hair, South Asia, Unilever stated, "During our tests and clinical research at the CLEAR Paris Institute, it became apparent that male and female scalps had physiological differences. Male scalps are typically weaker, produce more sebum and are more prone to dandruff, while female scalps are more prone to chemical residues and tension. Keeping this at the forefront during development, new CLEAR anti dandruff shampoo is the solution to better scalp, hair and life for those with dandruff in India today."

About Nutrium 10 & Pro Nutrium 10

- Nutrium 10 is customized for men as - Pro Nutrium 10, and for women as - Nutrium 10. Combining the benefits of pro-vitamins, minerals and sunflower oils, Nutrium 10 treats dandruff at the root: nourishes the scalp to eliminate flakes, soothes dryness and repairs the scalp barrier to strengthen its natural resistance.

- New CLEAR Anti-Dandruff Shampoo's Nutrium 10 has been identified by IACD as the scalp care technology that will lead the paradigm shift in scalp care management. It took years in the making and is a part of CLEAR's mission to deliver the most effective anti dandruff shampoo for healthy scalp and hair. This revolutionary technology will contribute not only to better scalp health, but also improve dandruff sufferers' quality of life.

New CLEAR anti dandruff shampoo is available in seven variants:

Women: Soft n Shiny, Dry & Damaged Repair, Anti Hair Fall,
Men: Cool Sport Menthol, Hair Fall Defense
Unisex: Complete Active Care, Ice cool Menthol

The new CLEAR Complete Active Care variant is also available in a 40ml bottle priced at Rs. 20 (inclusive of all taxes) and sachets priced at Rs. 3 and Rs. 1.50 (both inclusive of all taxes).

Price Points (MRP in Rs (incl. of all taxes) : 400 ml- Rs.224, 200 ml- Rs 139, 90ml - Rs 69

About CLEAR

Clear is Unilever's leading anti dandruff shampoo brand. Since it's first launch in 1972, in Asia the Clear formulation has continuously evolved with intensive research and clinical trials conducted by scientists at the Clear Paris Institute. Recognizing the different needs of male and female scalps, Clear scientists have developed the first-ever break-through dual gender scalp nourishment formula. With a constant focus on leading edge technology, Clear is pegged as the world's leading scalp care shampoo and marks its strong foothold in 35 markets.

About Hindustan Unilever Limited

Hindustan Unilever Limited (HUL) is India's largest FMCG Company, touching the lives of two out of three Indians. HUL's mission is to 'add vitality to life' through its presence in over 20 distinct categories in Home & Personal Care Products and Foods & Beverages. The company meets every day needs for nutrition, hygiene and personal care, with brands that help people feel good, look good and get more out of life.

# CLEAR Paris Institute presents the first CLEAR global scalp analysis of 10 countries involving nearly 13,000 [or 12,764 to be exact] participants from Brazil, Mexico, India, China, Russia, Germany, Indonesia, Thailand, Vietnam and the Philippines. This report presents a global perspective on general consumers' perception and attitude towards scalp care and hair concerns; all interviews were conducted via online interviews in the 10 countries.

To view the photograph, please click on the link given below:

LtoR-Meena Ranjan-Hair RD Director Unilever South Asia Rajnikanth Sabnavis-Regional Category VP Hair South Asia Piyush Jain-GM Haircare Hindustan

For picture(s)/data to illustrate this release click below:

http://www.BusinessWireIndia.com/attachments/Pic_1(437).jpg
LtoR-Meena Ranjan-Hair RD Director Unilever South Asia Rajnikanth Sabnavis-Regional Category VP Hair South Asia Piyush Jain-GM Haircare Hindustan


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