BWI: Steelcase WorkLife Bangalore gets a New Look with the Unveiling of the Manifesto & Lexicon Ranges for Gen Y

Press release from Business Wire India
Source: Steelcase
Wednesday, May 25, 2011 10:30 AM IST (05:00 AM GMT)
Editors: General: Consumer interest, People; Business: Advertising, PR & marketing, Business services, Commodities & materials, Office equipment makers, Retailers
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Steelcase WorkLife Bangalore gets a New Look with the Unveiling of the Manifesto & Lexicon Ranges for Gen Y


Bangalore, Karnataka, India, Wednesday, May 25, 2011 -- (Business Wire India) -- "You are Unique, You are the Future" - GenY says Steelcase! The global leader in the office furniture industry; Steelcase, recently unveiled the new Manifesto and Lexicon furnishing system ranges at the launch of the Steelcase WorkLife Bangalore showroom on Cambridge Road. The products grew out of insights gained from recent human-centered research conducted by Steelcase to explore the changing working and workplace needs of Generation Y and the current day workers in India. The new work-life demands and increasing workspace density in India are all contributing to changing the way systems and storage in workplace are planned and used. Steelcase unveiled the Manifesto and Lexicon at WorkLife Bangalore to provide flexible solutions to these contemporary workplace challenges. Present at the launch were Mark Baker, Senior Vice President and Global Operations Officer, Steelcase Inc., Uli Gwinner, President, Steelcase Asia Pacific and Praveen Rawal, Country Manager Steelcase India.

These new Manifesto and Lexicon systems were designed specifically for Gen-Y workers now entering the workforce in large numbers in India and the other Asian regions. To provide flexible solutions to these contemporary workplace challenges and the changing needs of today's workers, Steelcase created Manifesto. A complete system solution with an extensive menu of elements, Manifesto supports 3-dimensional space management, to enable the creation of complete workplaces that facilitate individual and team work in a variety of settings. Manifesto applies five key design principles to make the best possible use of space, helping individuals to work the way they like.

The Lexicon range defines a new dimension in work-life balance. Lexicon makes it easy to create a variety of workplace applications for both individual and collaborative work, with simple solutions for every requirement from benches to desks to panel configurations and tables, using the same range of components and elements. It brings a fresh balance to the need to support work and life, helping balance task and collaborative teamwork, personal and public items, and to enable the personalization of individual workspaces to support the ways people work.

Steelcase also marked the opening with Think Art, an "art meets chair" themed exhibition featuring inspired works by leading designers and artists in India.

"Generation Y is the dominant force in shaping India and will have a dramatic global impact over the next 20 years. In 2011, Steelcase strengthened its India strategy by developing more Gen-Y products to highlight the core concept of 'you are unique, you are the future'. A growing number of companies in India are partnering with Steelcase to create a better workplace environment that benefits organizations as well as enterprises by helping them to attract, engage, and retain top talent" said Uli Gwinner, President of Steelcase Asia Pacific.

Speaking at the event, Mark Baker, Senior Vice President & Global Operations Officer, Steelcase Inc. said, "Steelcase has been proud to be a part of the fast growing and dynamic Indian market. We have maintained a very optimistic outlook due to the rapid growth of corporate India and globalization of the Indian economy. Steelcase understands the need for holistic office solutions and brings with us a vast expertise from international markets to deliver support in products and services to meet these requirements of the Indian corporate sector. The product offerings in our Steelcase WorkLife Centers like this one in Bangalore gives our customers a chance to not only see our products but also to experience Steelcase"

About Steelcase

Steelcase helps create great experiences -- wherever work happens. Our brands offer a comprehensive portfolio of workplace furnishings; products and services, inspired by nearly 100 years of insight gained serving the world's leading organizations. We are globally accessible through a network of channels, including over 650 dealers. We design for social, economic, and environmental sustainability. Steelcase is a global, publicly traded company leading our industry with fiscal 2011 revenue of $ 2.4 billion.

For more information: www.steelcase.asia

Visit Steelcase at:

Steelcase WorkLife Bangalore
No. 10, Cambridge Road
Ground Floor, Halasur
Bangalore - 560008

To view the photograph, please click on the link given below:

Manifesto and Lexicon furnishing system range
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CONTACT DETAILS
Nawzer Kerawala, Synergy Public Relations, +91 (22) 26418669, synergypr2000@gmail.com

KEYWORDS
CONSUMER, PEOPLE, MARKETING, BUSINESS SERVICES, COMMODITIES, OFFICE EQUIPMENT, RETAIL

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