Press release from Business Wire India
Source: Phonewords.co.za
Friday, March 25, 2011 10:30 AM IST (05:00 AM GMT)
Editors: General: Consumer interest, Entertainment, People, Sports; Business: Advertising, PR & marketing, Business services, Information technology, Media & entertainment, Sports, Telecommunications; Technology
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'World Cup' on Sale in South Africa
Johannesburg, South Africa, Friday, March 25, 2011 -- (Business Wire India) -- Who in India owns one of the 30 cell phone numbers which spells the phone word, World Cup? Who in India will be an instant Rupee millionaire?
Personalised mobile numbers a reality: Yes, you read right! Your mobile number could spell the name of your business, business concept, first name or the name of your favourite sports team such as 7 Bollywood, 9 Tendulkar or 777 Roobina.
Click here to read more on what a cell phone word is.
In a world first, the concept of Phonewords is making the jump from toll-free/landline numbers to cellular and a few millionaires will be created instantly!
The cell phone word 07 World Cup (079 675 3287) is currently on sale in South Africa for about 2 million Rupees. Who could be the one person in India who will "win the lottery without even entering" by having the cellphone number/s that spells World Cup, Tendulkar or Cricket?
The value of the South African cell phone number 07 World Cup has been determined by its scarcity. It is the only number out of 100 million cell phone numbers in South Africa that can spell this word.
India, have 3 billion possible cellphone numbers (being a high population country), this will enable many more people than anywhere else in the world to benefit from selling their cellphone number.
There are 30 phone numbers in India that spells the phone word World Cup(71 96753287, 72 96753287, 85 96753287 etc.)
Popular cell phone words belonging to individuals are the equivalent of an 'UNCLAIMED LOTTO TICKET' in their hands, creating the potential to enable a wealth transfer of 15 billion Rupees to the poor worldwide, especially in countries such as South Africa, India the rest of Africa. (Refer to the article on Wealth Transfer on how this figure is arrived at.)
Can you imagine the positive impact a personalised cell phone number can have on your business, read more , and social life, read more ?
Other examples of phone words are;
777 Roobina 9 Tendulkar 89 Adishree 7 Bangalore
777 7662462 9 836385527 89 23474733 7 226425673
987 Kashmir 77 Shahrukh 7 Bollywood 9 Himalayas
987 5274647 77 74247854 7 265599663 9 446252927
Phone words have been around in America for ± 40 years. About 11 years ago, when SMS/texting started, it 'jumped' to Australia and two years ago phone words started taking off in South Africa. One of South Africa's four major banks, Nedbank, has just changed their main contact number countrywide to 0860Nedbank! Now imagine the benefit of having this 'easy to remember' advantage on the go!
In the era of smart phones, the ultimate accessory is a personalised/catchy/smart number.
Cell phone words promote a new level of interpersonal communication that is individual and relationship enhancing. As a business tool, cell phone words are more convenient; they are mobile and accessible to more people. They will transform the way in which people engage with each other, and infiltrate all aspects of modern life and society.
Research indicates that phone words are 14 times easier to remember than any normal number . While driving, watching television, listening to the radio or browsing the web, we are overwhelmed with information. What stands out from the clutter is that which can be easily processed and remembered.
Phone words were introduced in Australia 10 years ago where they proved highly effective. The numbers were easily remembered and enabled companies to prosper, grow their business and contribute to job creation. In the article The Psychology of Remembering Phone Names, it is reported that phone words give businesses a competitive edge because it unburdens customers from having to remember or look up a number.
Cell phone words are memorable and cost-effective, providing business with an excellent defence in these tough economic conditions. The links below provide some insightful information on how phone words in Australia gave companies the boost they were looking for.
. The top brand Australian companies that use phone names can be viewed here
. Pizza Hut dumped one of the most recognised numbers in Australian marketing in a multi-million dollar move as the company shifted its advertising to 1300 PIZZA HUT. Read more here
. Review the Harvey Norman Holdings Ltd case study here
Australia is the only major economy which escaped the recession.
This week a similar website in the UK will be launched. Phonewords.uk.com will feature many more interesting cellular numbers, for example 0780Chelsea, 0755Arsenal, 0777England, 0765Plumber, 078Carports etc.
What's more is that there is the possibility that phone words can be trademarked by businesses to protect the marketing of products and services to key audiences.
CONTACT DETAILS
Francois Nortje, +27 73 726 2647
KEYWORDS
CONSUMER, ENTERTAINMENT, PEOPLE, SPORTS, MARKETING, BUSINESS SERVICES, IT, MEDIA, TELECOMMUNICATIONS, TECHNOLOGY
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