BWI: MobiAdz Reaches One Billion Impressions/Month in Record Time

Press release from Business Wire India
Source: MobiAdz
Tuesday, March 29, 2011 11:30 AM IST (06:00 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Information technology, Media & entertainment, Telecommunications; Technology
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MobiAdz Reaches One Billion Impressions/Month in Record Time
MobiAdz, Premium Mobile Ad Network, Sees Explosive Growth Since Launch

New Delhi, Delhi, India, Tuesday, March 29, 2011 -- (Business Wire India) -- StratosHear, a leading mobile media company, today announced that MobiAdz (www.mobiadz.com) has reached a major milestone in serving one billion ad requests per month. It has achieved this exceptional run rate in just the three months since its commercial launch. MobiAdz is StratosHear's premium mobile advertising network which has enjoyed an incredible reception from the marketplace due to its highly targeted ad serving platform and greater than industry average fill rate for its publishers.

Vinay Kumar, CEO StratosHear, said, "We are excited to see such tremendous growth for MobiAdz. We have delivered extremely successful campaigns to our advertiser partners and have expanded our publisher network to include long tail and branded publishers. With such explosive growth, we are now among the top India-based mobile ad networks."

As a result, MobiAdz sales revenue has gone up by 900% and StratosHear expects quarter on quarter revenue growth to be over 250% in the next year. Since launch, numerous branded and content provider advertisers have successfully executed both brand and performance campaigns on MobiAdz. The network has delivered above industry average CTRs ranging from .5% to 4% to advertiser and agency partners, thereby maximizing their ROI and delivering on their marketing objectives.

Going forward, MobiAdz is investing in further scaling its global platform and in enriching its artificial intelligence components which are the proprietary algorithms that are used to ensure optimal ad targeting and campaign results. This enables the MobiAdz engine to go beyond the traditional ad network approach to deliver advanced campaign optimization techniques for its publisher and advertiser partners.

With Mobile Internet Ad Network and Voice Ad Network, only StratosHear's product portfolio includes audio, banner, voice and text. StratosHear has expanded its mobile advertising offerings from rich audio advertising to include mobile Internet ad formats-such as banner, video and text-and has emerged as the one-stop solution for all advertisers embracing the mobile medium.

About StratosHear:

StratosHear is a leader in mobile media, offering the most comprehensive range of mobile advertising solutions inclusive of audio, banner, text and video ads that reach the broadest set of consumers both through the telco and the mobile Internet channel.

StratosHear delivers a complete business solution-technology and media sales-to its business partners including telecom operators, mobile publishers and mobile app developers. Its in-house media sales team works extensively with brands and media agencies to reach their marketing objectives using the mobile medium.

To learn more about StratosHear, please visit www.StratosHear.com.

About MobiAdz:

MobiAdz is a fast growing premium mobile advertising network serving ad requests across a broad category of mobile websites. MobiAdz helps advertisers reach their target audience on mobile devices effectively and gives mobile publishers the ability to generate revenue from consumer traffic. MobiAdz works with publishers and advertisers to provide them with the tools and analytics necessary for optimal campaign performance.

To learn more about MobiAdz, please visit www.MobiAdz.com.


CONTACT DETAILS
Mandeep Singh, Group Manager, Marketing and Business Development, Stratoshear Technologies Pvt. LTD, +91 9873923304, mandeep@stratoshear.com

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, IT, MEDIA, TELECOMMUNICATIONS, TECHNOLOGY

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