BWI: MediaTek Launches New Chipset Solutions to Capture Growing Indian Market

Press release from Business Wire India
Source: MediaTek India
Thursday, March 24, 2011 03:39 PM IST (10:09 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Information technology, Telecommunications; Technology
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MediaTek Launches New Chipset Solutions to Capture Growing Indian Market


New Delhi, Delhi, India, Thursday, March 24, 2011 -- (Business Wire India) -- MediaTek India, the Indian subsidiary of the Taiwan based, MediaTek Inc., one of the Top 5 fabless semiconductor companies in the world for wireless communications, today announced the availability of 4 new platforms - MT6252, MT6236, MT6573 and MT6276 at the Convergence India,2011. In its 19th year, Convergence India is the region's largest and most established ICT event.

Building on the proven track record of delivering innovative, feature-rich yet cost-effective solutions that meet consumer's entertainment, communication and information needs, MediaTek has launched these new platforms to tap the fast growing market segment of people demanding phones from entry level to smart phones with high end features at affordable price points.

The MT6252 chipset is a highly integrated low cost SoC solution. This chipset supports high quality video playback up to a resolution of QVGA (320*240). The USP of this solution is that it can support up to 4 SIM cards.

MT6236 is an Edge enabled advance multimedia feature rich solution. It offers key features such as support for 5Mpixel camera, HVGA display, integrated Bluetooth and full HTML browser. MT6236 platform is pre-integrated with MediaTek's highly proven software solution thus considerably reducing the design cycle time.

The MT6573 platform is a highly-integrated chipset and supports HSPA advance 3G technology. It has the latest version of the popular AndroidT operating system. The chipset can support a full range of connectivity solutions for Bluetooth, WiFi, FM radio and GPS functions. The integrated 3D graphics capability of this chipset brings gaming and user interface capabilities that were previously available only to high-end smartphones. The processor used is ARM11, which supports 30 fps video playback and up to an 8 MP camera and a touch screen phone.

MT6276 is a multimedia HSPA dual SIM solution. With finger touch optimisation, it supports 8Mp camera and its main USP is Wifi Teethering which will allow the handset to become the Wifi hotspot. It supports other features like Bluetooth, FM and GPS functions.

India has emerged as a very attractive destination for major handset manufacturers. According to Gartner, India is projected to have the most rapid growth of mobile users worldwide. Currently, 660 million mobile users in India by end of 2010. This number is expected to cross the one billion mark by 2014 according to global consultancy firm PwC.
This growth will be driven by the fast growing mobile subscriber base, increasing penetration of low-cost handsets in India, growing rural telephony and the rising demand for affordable Value-Added-Services.

"With over 10 years serving in mobile phone industry, MediaTek believes that the Indian handset market holds tremendous potential and seeks to tap this through its innovative solutions. There is a growing demand for feature rich affordable phones and we seek to exploit that segment with our solutions. Our end to end solutions offer hardware platforms, reference designs, software features and professional support to customers in a perfect combination of excellence in cost and performance.", says Mr. Grant Kuo,MD MediaTek India.

"India is a high potential market for our company. Consumers are unwilling to sacrifice user experience and features due to the high cost. MediaTek has a proven track record worldwide and aims to leverage this to become the preferred chipset provider to indigenous Indian handset makers, thereby bringing high end applications within the reach of the Indian masses.", adds Mr. Arun Gupta, Business Development Director MediaTek India.

MediaTek's technology and product innovation has also received a lot of recognition and awards from media and institutions around the world. In 2010, MediaTek is ranked top 10 among Asia's 200 most-admired companies by "The Wall Street Journal" and ranked No. 12 among Global Top 100 High-Tech Companies by "Bloomberg Business Week. In addition, its highly integrated mobile single chip MT6253 has been honored with the EDN innovation award. In 2010 MediaTek also had five publications in the distinguished International Solid State Circuits Conference - highest record in the Taiwan semiconductor industry. MediaTek is also honored with the "Excellence in Corporate Social Responsibility Top 50" award every year since 2007 by Taiwan's most prestigious Common Wealth Magazine.

About MediaTek Inc.

MediaTek Inc. is a leading fabless semiconductor company for wireless communications and digital multimedia solutions. The company is a market leader and pioneer in cutting-edge SOC system solutions for wireless communications, high-definition TV, optical storage, DVD and Blu-ray products. Founded in 1997 and listed on Taiwan Stock Exchange under the code "2454", MediaTek is headquartered in Taiwan and has sales and research subsidiaries in Mainland China, Singapore, India, U.S., Japan, Korea, Denmark, England and Dubai. For more information, please visit MediaTek's website at www.mediatek.com.


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KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, IT, TELECOMMUNICATIONS, TECHNOLOGY

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