BWI: Vdopia to Empower Online Video Advertisements and Monetize the Live Streaming of ICC Cricket World Cup 2011 on www.espnstar.com

Press release from Business Wire India
Source: ESPN STAR Sports
Monday, January 31, 2011 04:45 PM IST (11:15 AM GMT)
Editors: General: Consumer interest, Sports; Business: Advertising, PR & marketing, Business services, Information technology, Media & entertainment, Sports; Technology
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Vdopia to Empower Online Video Advertisements and Monetize the Live Streaming of ICC Cricket World Cup 2011 on www.espnstar.com


New Delhi, Delhi, India, Monday, January 31, 2011 -- (Business Wire India) -- ESPN Software India Pvt Ltd has appointed Vdopia, leading online and mobile video monetization company, as the exclusive sales agent of www.espnstar.com (India region) till the end of ICC Cricket World Cup 2011. Vdopia will empower the online video advertisements and monetize the most premium content, live streaming of ICC World Cup 2011 on ESPNStar.com. ICC World Cup 2011 is taking place in India from 19 February to April 2, 2011.

Live streaming of ICC Cricket World Cup 2011 is expected to generate huge excitement in the Indian market place and Vdopia is all set to accelerate the scalability of the content through its monetization expertise.

About ESPNSTAR.com

ESPNSTAR.com culminates the assets across ESPN and STAR Sports, offering advertisers unique ways to associate with premier sports content. With the latest news, real-time LIVE scores, videos, expert opinions and games across an unparalleled breadth of sports, espnstar.com is built to offer unmatched interactive, integrated and creative digital advertising opportunities for all advertisers.

About Vdopia

Vdopia enables major brands and advertisers to find and engage with the right audiences by partnering with publishers and providing compelling content online. In 2010, Vdopia was named a winner of the prestigious TiE50 and Red Herring Award winner. Headquartered in Silicon Valley, the venture-backed company has sales and development offices in Silicon Valley and New York in the U.S., and Mumbai and Gurgaon in India.


CONTACT DETAILS
Sameer Bajaj, ESPN, +91 9811222700
Vishwajeet Ganpate, IPAN H&K, +91 9999659231

KEYWORDS
CONSUMER, SPORTS, MARKETING, BUSINESS SERVICES, IT, MEDIA, TECHNOLOGY

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