BWI: ESPN STAR Sports Scores Renewal Sponsorship for Castrol Football Crazy

Press release from Business Wire India
Source: ESPN STAR Sports
Wednesday, November 24, 2010 05:51 PM IST (12:21 PM GMT)
Editors: General: Consumer interest, People, Sports; Business: Advertising, PR & marketing, Business services, Retailers, Sports
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ESPN STAR Sports Scores Renewal Sponsorship for Castrol Football Crazy
Castrol resigns as title sponsor for 2010/2011 football season

New Delhi, Delhi, India, Wednesday, November 24, 2010 -- (Business Wire India) -- ESPN STAR Sports (ESS), Asia's top sports content provider, announced that Castrol will continue its association with Castrol Football Crazy as title sponsor for the 2010/2011 football season, one of the region's most popular football entertainment shows.

The much-loved programme kicked off on 4th November and is aired across the region every Thursday at 8.00pm on ESPN. The renewed sponsorship illustrates how ESPN STAR Sports has been successful in offering a well-executed marketing solution that is customised for a client in terms of content relevance and presentation to build Castrol's brand personality with viewers.

Charles Less, Senior Vice-President, Advertising & Digital Media Sales, added, "Castrol recognizes the importance of being associated with one of the region's most popular football entertainment programmes and the opportunities it offers to further establish their association with football in the market. The partnership aims to continue building a strong connection with football fans across the region, enabling Castrol to reach out to viewers across multiple platforms."

A.S. Ramchander, Regional Marketing Director for Asia and Pacific Lubricants, Castrol, said, "We are delighted to be the title sponsor for Castrol Football Crazy. As the official FIFA World Cup Sponsor till 2014 in Brazil, we are also gearing up for our next sponsorship of UEFA EURO 2012T by building our association with the Beautiful Game. We are confident that Castrol Football Crazy is the ideal broadcast platform to communication to football fans and to strengthen our brand's association with football."

Castrol Football Crazy's light-hearted and engaging format takes a unique approach from existing "serious" football shows, and allows football fans the opportunity to have fun and express their point of view. In addition to commercials and on-air billboard branding, Castrol will get very specific customized content on the programme, including a weekly 'Hot Topic' segment as well as analysis of Castrol's proprietary 'Player Rankings' system.

Castrol Football Crazy, accompanied with multi-platform engagement, continue to be one of the most popular programmes across the region. Followed by passionate fans who want more than just live football matches, the show drew a viewership of 1.8 million in Malaysia last season, primarily cable male audiences 25-34 years old and 25-49 PMEB and other white collar segments. In India, Castrol Football Crazy attracted 2.6 million viewers, predominantly younger male viewers 15-24 and those with digital cable connections..

Hosted by two new Malaysian presenters, the popular radio disc jockeys Jason Desmond 'JD' Chin Yoon Onn, and Adam C, the locally produced Castrol Football Crazy will continue to combine football, humour and entertainment into a fun mix. This season, the show will take to the streets to bolster the theme of engaging fans and football enthusiasts looking for entertainment on the lighter side of sports.

In addition to Castrol Football Crazy, ESS also produces close to 1,500 hours of original football programming a year, including programmes like Monday Night Verdict, Goals, Chang World of Football, Scorecast, BPL Express, Maxis Football Extra, catering to a wide range of audiences from the serious football fan to the armchair spectator. Please visit www.espnstar.com for the latest updates on programme schedules.

About ESPN STAR Sports

ESPN STAR Sports is a 50:50 joint venture between two of the world's leading cable and satellite broadcasters. As Asia's biggest sports content provider, ESPN STAR Sports combines the strengths and resources of its parent companies - Walt Disney (ESPN, Inc.) and News Corporation Limited (STAR) - to deliver a diverse array of international and regional sports to fans across multiple platforms.

ESPN STAR Sports features a comprehensive portfolio of multimedia assets including its television networks (ESPN, STAR Sports, STAR Cricket, ESPNEWS, ESPN HD), broadband network (ESPN Player), digital content services (espnstar.com, mobileESPN), and its on-ground Event Management Group with the aim to engage and entertain sports fans anytime, anyplace.

ESPN STAR Sports showcases an unparalleled variety of premier sports from around the globe featuring some of the most iconic sports events to a cumulative reach of over 300 million viewers in Asia through its 21 television networks and 1 broadband network, each localized to deliver differentiated programming to meet diverse needs of Asian sports fans.



CONTACT DETAILS
Sameer Bajaj, Associate Director - Corporate Communications, ESPN STAR Sports, +91 9811222700, sameerb@espnstar.co.in
Michelle Bridget, Edelman, +91 (03) 22878689, michelle.bridget@edelman.com

KEYWORDS
CONSUMER, PEOPLE, SPORTS, MARKETING, BUSINESS SERVICES, RETAIL

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