Press release from Business Wire India
Source: Blue Star Infotech Ltd
Tuesday, November 30, 2010 09:42 AM IST (04:12 AM GMT)
Editors: General: Consumer interest, People; Business: Accounting & management consultancy services, Advertising, PR & marketing, Business services, Information technology; Technology
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Blue Star Infotech Launches Enterprise Social Computing Platform for the Indian Mid-Market
Aims at improving business productivity and competiveness leveraging social IT
Mumbai, Maharashtra, India, Tuesday, November 30, 2010 -- (Business Wire India) -- Blue Star Infotech (BSI), a provider of software solutions for the global mid-market space, today announced the launch of a new Web 2.0 based Enterprise Social Computing (ESC) platform that will act as a catalyst to empower enterprises to innovate and facilitate co-creation of products and services, achieve better collaboration, information sharing and knowledge management. BSI will target enterprises primarily from the manufacturing and consumer goods sector.
The ESC platform, targeted towards the Indian mid market segment, is built on BSI's Visibility, Control and Optimize (VCO) vision for the mid-market space. The platform has elements such as 'Open Minds' that will facilitate ideation, innovation and employee recognition across the enterprise in a highly organized and structured manner helping them to adopt best practices of their larger enterprise counterparts. Better information sharing will reduce duplication and encourage creation of information assets and their reusability, which will help medium sized enterprises gear up to scale up faster to compete in the current marketplace.
The ESC platform inherently carries strengths of fast paced and structured communication by way of Wikis, Forums and Workflows. The platform can also be integrated with external ERP systems and Office applications. Shared Calendars, Online meetings and effective workflows can enable remote offices/factories, etc to also work in a virtual office environment.
"Most enterprises use the Intranet just as a portal to fill timesheets, post notices, news, events and other updates. However, with the advent of social IT, Intranet can become an effective platform that empowers employees by enabling them to innovate, build and share knowledge assets from their initial stages and eventually co-create offerings in collaboration with employees and even customers and prospects. The ESC platform will also empower enterprises to improve productivity of even their non-IT, non-core functions by helping them to participate in the overall co-creation and innovation process" said Suresh Iyer, Executive Vice President, Blue Star Infotech.
About Blue Star Infotech (BSI)
Part of the Blue Star Group, BSI enables global mid market enterprises derive measurable business outcomes through the efficient use of information technology. BSI partners with its clients to understand their business pain points and arrives at appropriate IT led interventions to deliver relevant solutions. Leveraging its deep understanding of the mid market, and drawing upon its long standing track record of creating IT solutions, BSI is equipped to deliver affordable and flexible solutions through client-friendly and flexible engagement models.
Headquartered in Mumbai, the Company is present in seven locations in India with software development centers in Mumbai and Bangalore. It serves its global clientele through offices in North America, UK, Finland and Japan. The Company also has business associates in USA and Europe. BSI is listed on the National Stock Exchange and the Bombay Stock Exchange in India.
CONTACT DETAILS
Munavar Attari, Sr. Manager - Marketing, Blue Star Infotech Ltd, +91 9930143535, munavara@bsil.com
KEYWORDS
CONSUMER, PEOPLE, CONSULTANCY SERVICES, MARKETING, BUSINESS SERVICES, IT, TECHNOLOGY
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