BWI: Premier Farnell to Offer Expanded Portfolio of Analog Devices Products in Asia Pacific

Press release from Business Wire India
Source: Premier Farnell
Tuesday, August 10, 2010 11:04 AM IST (05:34 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Electronic appliances & components, Information technology; Technology
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Premier Farnell to Offer Expanded Portfolio of Analog Devices Products in Asia Pacific
Strengthening its Global Partnership with Analog Devices, Premier Farnell will Offer a Wider Suite of New Technologies and Products in key Asian Regions

Bangalore, Karnataka, India, Tuesday, August 10, 2010 -- (Business Wire India) -- Premier Farnell, the leading multi-channel, high service distributor supporting millions of engineers and purchasing professionals worldwide today announced that Analog Devices, Inc. (NYSE: ADI), a global leader in data conversion technologies and high-performance semiconductors for signal processing applications, has strengthened their distribution agreement with Premier Farnell for the Asia marketplace. This agreement reflects Premier Farnell's sustained focus on the global Electronic Design Engineering (EDE) marketplace and further underpins their strategy to offer a wide range of EDE products.

Increased availability of Analog Devices products in Asia Pacific
Premier Farnell will offer an expanded range of new technologies and popular products from Analog Devices as a key participant in Analog Devices' new product introduction programme, providing customers access to the manufacturer's newest products anywhere within Asia Pacific.

Same day despatch throughout Asia
Customers, particularly electronic design engineers, who require high-quality analog, mixed-signal, and digital signal processing (DSP) integrated circuits (IC's) can benefit from Premier Farnell's high-service, low-volume distribution network which enables same day despatch to customers. These products are available for order via Premier Farnell's website (www.farnell.com) and contact centres, with no minimum order quantity or value required. The website provides real-time stock levels and saves the customers having to check with multiple parties to ascertain product availability. To ensure speedy delivery, Analog Devices' products will be held in Premier Farnell's three distribution centres in the Asia Pacific region located in Singapore, Shanghai and Sydney.

Howard Cheng, Managing Director and Vice President of Asia, Analog Devices said: "The technology created by Analog Devices is used to help individuals and businesses communicate, play and work in ways we never thought were possible a decade ago. For instance, our ICs enable continuous connections, more vibrant pictures, clearer sound and increased portability. Electronic design engineers (EDEs) around the world recognise and use our high quality and technologically advanced products to create, test and commercialise innovative new applications for the global market. We are pleased to leverage Premier Farnell's high-service, multi-channel distribution model and its powerful new eCommerce engine to meet our customers' needs in Asia."

William Chong, Regional Director of Supplier, Product & Purchasing Management, Premier Farnell, Asia Pacific said: "We are proud to be part of Analog Devices' global valued partner network in Asia. This partnership is testament to Premier Farnell's commitment to innovation and high-quality customer service. As the innovation trend in Asia continues to intensify, we will focus on engaging strongly with technical communities such as EDEs via the Internet and other channels, helping them create new solutions for the digital world."

Technical support and community resources by Premier Farnell
Analog Devices products are used widely in today's digital revolution, particularly in high-speed, multimedia solutions. Its products are featured in virtually every type of electronic equipment such as automobiles, digital still cameras, LCD and plasma televisions, cellular handsets, medical imaging devices and factory automation equipment.
Full and accurate technical information for Analog Devices' products are available on Premier Farnell's website. Alternatively, customers can also reach Premier Farnell's technical support advisors in their respective countries.

About Analog Devices
Innovation, performance, and excellence are the cultural pillars on which Analog Devices has built one of the longest standing, highest growth companies within the technology sector. Acknowledged industry-wide as the world leader in data conversion and signal conditioning technology, Analog Devices serves over 60,000 customers, representing virtually all types of electronic equipment. Celebrating over 40 years as a leading global manufacturer of high-performance integrated circuits used in analog and digital signal processing applications, Analog Devices is headquartered in Norwood, Massachusetts, with design and manufacturing facilities throughout the world. Analog Devices' common stock is listed on the New York Stock Exchange under the ticker "ADI" and is included in the S&P 500 Index.

About Premier Farnell
Premier Farnell plc is leading the way in the high service, multi-channel provision of essential products, information, software and technology solutions to electronic design engineers, maintenance and repair engineers and purchasing professionals globally. Its differentiated proposition includes 29 local language transactional websites, and the critically important element14 ecommunity for design engineers - an industry first (www.element-14.com). With sales last year of £795.3m and underlying profits of £54.8m the Group distributes its comprehensive portfolio of products and services throughout Europe, North America and Asia Pacific, supported by a global supply chain of over 3,500 suppliers and an inventory profile developed to anticipate and meet its customers' needs. Recently awarded Platinum status by the Business in the Community Corporate Responsibility Index the business takes its CSR commitments very seriously.

While global in scope, Premier Farnell recognises the individual needs of each market and has continued to internationalize its model accordingly, trading locally under different brand names. Its primary electronics businesses trade as Farnell in the UK, India, Europe, Australia and New Zealand, Newark in the US, Canada and Mexico, and Premier Electronics in China and Hong Kong. In Singapore, Malaysia, and Brazil the operation is known as Farnell Newark.

Key facts
. Over 3,500 leading suppliers
. Over 400,000 products stocked with access to over four million
. Millions of customers in over 156 industries

For more information visit the website at www.Premierfarnell.com


CONTACT DETAILS
Hui-Yun Chen, Communications APAC, Premier Farnell plc, Asia Pacific, +65 6380 3239, hychen@premierfarnell.com
Namrata Agrawal, Sr. Account Executive, 20:20 Media, Bangalore, +91 9341626121, namrata@2020india.com

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, ELECTRONICS, IT, TECHNOLOGY

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