Press release from Business Wire India
Source: Nikon India
Thursday, August 05, 2010 03:06 PM IST (09:36 AM GMT)
Editors: General: Consumer interest, Lifestyle; Business: Business services, Electronic appliances & components, Information technology, Retailers; Technology
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Nikon India Speedrolls Expansion
New Delhi, Delhi, India, Thursday, August 05, 2010 -- (Business Wire India) -- -- Targets increase in global sales Pegs
-- Jammu and Kashmir centre augments distribution set up on India map
-- 21 collection centres underline the subsidiary's after-sale service commitment
-- Direct and independent investments in marketing and promotions
-- New South India Branch in Bangalore to provide local sales and service support
Nikon India is on a roll and has achieved another milestone in its country expansion plans.
In a bid to achieve higher sales growth and increase its contribution to Nikon's overall global revenues, Nikon India, a 100% subsidiary of Nikon Corporation, has added a distributor in Jammu and Kashmir. This completes the state wise and city wise distribution set- up for India set by Nikon last year.
Further, the imaging-technology leader is laying an impetus on building a strong service delivery network. It has planned to set up over 21 "Nikon Authorized collection centres" in 21cities across 14 states, a major milestone in its expansion plans in the county. Added to this, there are 18 well-established, authorized Nikon service centres, to which three more will be added by year-end.
While announcing Nikon India's aggressive business plans for the next quarter, Mr. Hiroshi Takashina, Managing Director, Nikon India said, "Nikon has never been so as much aggressive in India as it is now. We start to earn returns of what we had initially invested in terms of time, money and energy in market research, product development and innovations. There has been continuous evolution both at our end and with Nikon customers in India. Our conscious engagements with our dealers and customers have resulted in a great year for Nikon India. India represents one of the fastest growing markets for Nikon and the Indian subsidiary will directly invest further to reinstate our commitments in the region."
Nikon introduced a unique shop in shop retail concept of D-SLR and COOLPIX zones, revamped its marketing and distribution strategy to bring Nikon closer to its customers last year. This year followed with Nikon's first TV commercial, COOLPIX spring collection launch with marketing spend of over `62 crore on promotions and POS branding. Nikon India is also seen going aggressive on outdoor front with the support of Nikon Corporation Tokyo, Japan by putting up wonderful Neon signages, which started with Mumbai and the latest one in Bangalore now.
The Nikon signage installed at MG Road, Bangalore is known for its premiumness and appeal and with an upcoming metro station the visibility of the brand shall increase many fold. As a part of Nikon's marketing initiatives the company is looking to cover the other major cities as well in the near future.
On the retail front, Nikon has already spread its footprint with over 50 D-SLR and COOLPIX Zones with a target to take the count to 80 by March 2011. In addition, Nikon India has recently established its branch office in southern India in Bangalore. The office expands Nikon India's ability to offer local sales and support services to its fast growing base of customers and prospects in the region. With this, Nikon's official presence had extended to all four regions of the country - North (Gurgaon), East (Kolkata), West (Mumbai) and South (Bangalore).
Registering a robust growth in India market share in the D-SLR and COOLPIX compact camera segment, Nikon aims to touch a market share of 50 % (from a current 45%) and 15% (from a current 13%) respectively in the two segments by 2010-2011. Last year, the company announced the launch of eight new COOLPIX cameras taking the complete range to 12 with a variety of 40 bright and energetic colors to suit color preferences of Nikon customers.
About Nikon India
Nikon India distributes markets and services the complete range of Nikon imaging products, including its Nikon D-SLR as well as its compact camera, the Nikon COOLPIX and a range of NIKKOR lenses and service and repair of Industrial products. These include microscopes and technical measuring instruments.
Nikon's D-SLR range of three recently introduced cameras - D3S is a multipurpose and all rounder professional camera; the D300s & D3000 combine professional-level performance with agility and easy-to-use interface to create affordable, approachable pro-level and entry-level D-SLR cameras, which will completely invigorate photography for its consumers.
In the COOLPIX compact camera category, Nikon has eight new models namely COOLPIX P100, S8000, S6000, S4000, S3000, L110, L22 and L21. These cameras along with the existing line up takes the range of COOLPIX to 12 with 40 bright and energetic colors to suit color preferences of Nikon customers.
With offices in Mumbai, Kolkata and Bengaluru, Nikon is strengthening its distribution network all across India. The company has established total of eighteen ASCs (authorized service centers) for complete service support for Nikon customers while four more are in pipeline for the year 2010-2011.
Nikon has also set up D-SLR and COOLPIX zone pan India which showcases the entire range of D-SLR cameras, COOLPIX cameras and an elaborate range of NIKKOR lenses. These zone allow consumers, both professional and amateurs get to touch, feel and experience the Nikon cameras with combination of lenses and other accessories providing expert guidance, technical knowhow all under one roof.
Nikon Corporation: Japan
Founded in 1917 as Nippon Kōgaku; the company was renamed in 1988 as Nikon Corporation. Nikon has truly evolved as an institution of creativity in imaging arena, Semi conductors, Industrial Equipments and specialized in optics as well. Nikon technologies are active not only in Nikon's core products such as cameras, microscopes and IC steppers/scanners, but they also squarely support innovation in leading-edge science, and they contribute to the development of society and industry as a whole.
Nikon Corporation, Imaging Company announced the worldwide launch of Nikon Next (www.nikonnext.com). Nikon Next site will serve as a new type of imaging gallery for the exhibition of works taking electronic visual displays as the final means of expression in a wide variety of formats, including still images, movies, text and audio, and Flash files, by established artists in the photography industry along with up-and-coming photographers and imaging artists who will serve as the backbone of the photo imaging culture to come. Visitors to the site will be able to search works by artist name or shooting location.
Nikon Website: www.nikon.co.in
Service id: nindsupport@nikonoa.net;
Sales & Support enquiries id: nindsales@nikonoa.net
To view the photographs, please click on the links given below:
The Nikon signage installed at MG Road, Bangalore is known for its premiumness and appeal
The Nikon signage installed at MG Road, Bangalore is known for its premiumness and appeal
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KEYWORDS
CONSUMER, LIFESTYLE, BUSINESS SERVICES, ELECTRONICS, IT, RETAIL, TECHNOLOGY
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