BWI: Mirah Group Outlines Aggressive F&B Growth Plans for India with Investments of Over Rs. 100 Crore

Press release from Business Wire India
Source: Mirah Group
Tuesday, August 03, 2010 04:40 PM IST (11:10 AM GMT)
Editors: General: Consumer interest, Environment, Food & drink; Business: Advertising, PR & marketing, Banking & financial services, Business services
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Mirah Group Outlines Aggressive F&B Growth Plans for India with Investments of Over Rs. 100 Crore
Group Announces Complete Acquisition of Rajdhani Thali Restaurant

Mumbai, Maharashtra, India, Tuesday, August 03, 2010 -- (Business Wire India) -- Mirah Group, one of India's leading business houses, and the name behind prominent F&B brands including Rajdhani and Manchester United Café Bar is looking at aggressively expanding its market foothold in the Indian food and beverage (F&B) segment with an investment of over Rs. 100 crore by 2012.

In the quick-service restaurant (QSR) segment the company has launched Palette, a multi-cuisine food court and is also revamping Falafels Veg Hummus House, India's first Mediterranean-Lebanese chain, which it recently acquired. Falafels currently has seven outlets in Mumbai and the group is rapidly expanding the brand. They have introduced kiosk formats through Falafels' carts which shall be seen at strategic locations such as malls and multiplexes in the city. The rationale behind this has been to get the brand and the cuisine closer to the target audiences.

Additionally, the group has completely bought over Rajdhani thali brand and is now fully owned by Mirah Group. Rajdhani is expected to undergo a complete brand makeover with plan launch over 60 outlets across India by March 2013.

Commenting on the company's plans to strengthen its foothold in India's F&B market, Gaurav Goenka, Director, Mirah Group said, "Mirah Group has always been committed to providing unique dining experiences without compromising on quality or authenticity. With the Indian F&B market projected to reach US$ 580 billion by 2013, we see this as the perfect time to expand our local and international F&B formats including Rajdhani, Manchester United Café Bar, Falafel's, Palette, Café Mangii & Nouvelle."

Manchester United Café Bar which started its operations in February '10 in Mumbai at Palladium, is now present in Delhi & Gurgaon as well. Looking at the cafe's success in these cities, the group plans to introduce it in Hyderabad, Goa, Chandigarh, Pune and Kolkata. Additionally, Mirah Group recently acquired a stake in Café Mangii which has one outlet in Mumbai and now plans to increase this to five in the city within the next 6 months, followed by outlets in markets such as Goa as well. Moreover, the group saw a gap in the segment where organized players cater to IT & IT driven industries and plan to bridge this gap with Nouvelle- an Industrial Catering Brand under its kitty.

About the Mirah Group

Mirah Group is one of India's leading business houses with a footprint stretching over a diversified range of industries. Since its inception in 1986, the group has continuously evolved and grown, keeping pace with the fast changing business needs and environment. Managed by young professionals, the group prides itself in its vision, excellence, entrepreneurship and innovative thinking. Realizing the importance of adapting global strategic business initiatives in the local environment, today it has successfully established its credibility across varied segments in the market.

With a vision to become a leading global player, Mirah Group aims to integrate a complete customer-centric approach in all its endeavors. Today, the group and its various brands across industries boast of countless loyal customers, both in the domestic and international markets. Regular clients include government bodies, industries, hotels, schools and hospitals, including some of the largest names in their respective fields.


CONTACT DETAILS
Melissa D'Mello, 20:20 MEDIA, +91 9867043485, Melissa.dmello@2020india.com
Meghal Pattani, 20:20 MEDIA, +91 9960727536, meghal@2020india.com
Sarah Malik, 20:20 MEDIA, +91 9833495401, sarah@2020india.com

KEYWORDS
CONSUMER, ENVIRONMENT, FOOD, MARKETING, BANKING, BUSINESS SERVICES

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