BWI: Grohe Gets Eurosmart Cosmopolitan to India

Press release from Business Wire India
Source: Grohe India Pvt. Ltd. (GIPL)
Thursday, August 12, 2010 05:12 PM IST (11:42 AM GMT)
Editors: General: Consumer interest, Lifestyle; Business: Business services, Household & personal care products & services; Technology
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Grohe Gets Eurosmart Cosmopolitan to India
Cosmopolitan Looks, Smart Technology, Smart Price

New Delhi, Delhi, India, Thursday, August 12, 2010 -- (Business Wire India) -- Grohe from Germany, the world's number 1 brand in sanitary fittings introduces the new Eurosmart Cosmopolitan range of bath fittings. Reflecting the core values of minimalism, the Eurosmart Cosmopolitan range from Grohe brings modern, architectural design to a wider audience. The faucet line emerged as the clear winner from a personal preference test conducted by 'The Consumer View' among end users, who simply loved the modern and clear design. The range started from Rs.4430 and will be available in the Indian markets from August 2010.

Commenting on the new product range, Mr. Mathew Job, Vice President & Managing Director, Grohe India Pvt. Ltd. remarked, "Grohe is constantly innovating with new products and technologies to suit the needs of its customers. This time we are launching Eurosmart Cosmopolitan which is a faucet for both bathrooms and kitchen. Its versatile design and unique style is what makes it stand apart. We are betting big on the Indian market and with the introduction of such products, we aim to tap larger markets."

Design-wise, the conical transition from the faucet body to the lever handle conveys a refined form without sacrificing solidity. The lozenge-shaped lever handle, crafted from solid metal in Grohe StarLight® chrome finish, is pitched at an angle of seven degrees for comfortable handling. The new "Eurosmart Cosmopolitan" is all about high-quality design at an extremely attractive price.

Mr. Nishant Grover, Director - Institutional Business, Grohe India explained, "This range not only incorporates proven, top-of-the-line Grohe technology but also scores big on versatility. The various wash basin variants of this range, from the traditional single-lever mixer or high spout to the two-hole and three-hole wash basin models, all share the same modern design. Grohe harps on its technological excellence as this is what differentiates Grohe from the other brands."

The Eurosmart Cosmopolitan basin faucets are also available with GROHE EcoJoyT - a patented Grohe technology that allows effortless water and power saving. Proven technologies such as GROHE SilkMove® and GROHE StarLight® guarantee superior performance and a great looking product for a lifetime. For fast, hassle-free installation, Eurosmart Cosmopolitan basin mixers also feature GROHE QuickFixT - this implies the products require fewer parts and installation time is reduced by up to 40%, saving time and money.

It's time to discover the full diversity of an excellent design line with the Eurosmart Cosmopolitan collection from Grohe. Available from August, the new faucet line is soon to become a permanent fixture in modern bathrooms and kitchens as well.

About Grohe AG

Grohe AG is headquartered in Düsseldorf, Germany and is world's largest manufacturer of single brand sanitary fittings. It employs close to 5100 employees worldwide, out of which 2600 are based in Germany. Grohe has six production plants of which three are located outside Germany, namely in Portugal, Thailand and Canada.

About Grohe India Pvt. Ltd. (GIPL)

Grohe India Pvt. Ltd. (GIPL) is a wholly owned subsidiary of Grohe, Germany and has completed three years of direct operations in India. In this time has acquired a significant position in the Indian market as one of the largest selling foreign brands. Grohe recently launched its first Indian 'Grohe Technology Centre' in Bangalore in November 2009. This centre is a great opportunity for people to come and experience the world of Grohe. Besides featuring the entire range of Grohe products, the Technology Centre also showcases the Grohe elements of Quality, Technology and Design.

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Eurosmart Cosmopolitan
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Eurosmart Cosmopolitan


CONTACT DETAILS
Kapila Sethi, Grohe India, Kapila.Sethi@grohe.com
Tanya Singh, 20:20 MEDIA, +91 9910085036, Tanya@2020india.com
Ankita Upadhyay, 20:20 MEDIA, +91 9711101860, ankita@2020india.com

KEYWORDS
CONSUMER, LIFESTYLE, BUSINESS SERVICES, HOUSEHOLD, TECHNOLOGY

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