BWI: Bajaj Auto Adds More Punch to the Avenger DTS-i

Press release from Business Wire India
Source: Bajaj Auto Ltd
Wednesday, August 04, 2010 01:10 PM IST (07:40 AM GMT)
Editors: General: Consumer interest, Lifestyle; Business: Advertising, PR & marketing, Automotives, Retailers; Automotive
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Bajaj Auto Adds More Punch to the Avenger DTS-i
Provides more 'power' with new 220cc engine

Mumbai, Maharashtra, India, Wednesday, August 04, 2010 -- (Business Wire India) -- Bajaj Auto Ltd (BAL), India's fastest growing automobile company and the pioneer of performance biking, today launched the new 220cc Avenger DTS-i. With the launch of this bike Bajaj Auto's R&D team has yet again delivered a bike with a decisive riding experience.

The new Avenger boasts of not only a larger capacity engine but also great performance statistics like more power of 19.03 Ps and torque of 17.5 Nm. The bike also comes with a DC circuit that gives it a constant light beam at all riding speeds. Further improvements like dual density seating, battery charge level indicator on the tank, maintenance free battery etc. have been made to provide greater comfort and ease for cruising along the winding highways. The bike now also has a DC ignition system with low trigger start rpm to ensure easy button start.

Commenting on the launch, Mr.S.Sridhar, President (Motorcycle Business) Bajaj Auto, said: "I am very pleased to showcase the 220cc Avenger DTS-i. The journey that our R&D team started few years ago continues its forward march and today we have further enhanced the pleasure of riding a genuine cruiser bike. It is a tribute to bikers who appreciate a technologically superior and stylish product and a ride experience different from any other."

Added Mr. Milind Bade, GM Marketing, Bajaj Auto: "Our internal research suggested that bikers are looking for more power. Yes while they 'Felt like God' while riding the Avenger, yet they preferred more power. The long-and-low new Avenger 220 now has everything from power and performance to comfort, to fully realize the dreams and aspirations of this motorcycle consumer."

The 220cc Avenger DTS-i is an outcome of Bajaj Auto's Research and Development (R&D) acumen. Priced at Rs 69000/- ex-Delhi showroom, the 220cc Avenger DTS-i has been launched with a stepped up warranty of 18 months.

With the new souped-up Avenger joining the immensely successful Pulsar range, Bajaj's stranglehold of the Premium motorcycle segment will be further strengthened.

For more details on Avenger 220 visit www.bajajauto.com/avenger_index.asp

About Bajaj Auto

Bajaj Auto is a major Indian automobile manufacturer based in Pune and is the largest exporter of two and three wheeler vehicles. Founded in 1926, at the height of India's movement for independence from the British, the group has an illustrious history. Bajaj Auto has a turnover of over INR 120 Billion and is ranked as the world's fourth largest two and three wheeler manufacturer. The Bajaj brand is well-known across several countries in Latin America, Africa, Middle East, South and South East Asia.

For more information visit the Bajaj Auto website www.bajajauto.com

To view press release with Avenger 220 specifications please click on the link given below :

Press Release
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KEYWORDS
CONSUMER, LIFESTYLE, MARKETING, AUTOMOTIVE, RETAIL, AUTOMOTIVE

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