BWI: PlaySpan Launches PriceYourVideo, A Pay Per View Web Video Platform for Premium Content Creators

Press release from Business Wire India
Source: PlaySpan India Pvt Ltd
Friday, July 09, 2010 10:00 PM IST (04:30 PM GMT)
Editors: General: Consumer interest, Entertainment; Business: Advertising, PR & marketing, Business services, Information technology; Technology
--------------------------------------------------
PlaySpan Launches PriceYourVideo, A Pay Per View Web Video Platform for Premium Content Creators
Revolutionizing Video Monetization for Premium Content Producers, Indie Filmmakers, and Web celebs

Mumbai, Maharashtra, India, Friday, July 09, 2010 -- (Business Wire India) -- PlaySpan, the global leader in monetization solutions for online games, virtual worlds, and social networks, announced today the Beta launch of its PriceYourVideo Platform, the proprietary, one-click, in-video, pay-per-view service that enables video producers of all kinds to upload, price, and sell their video creations through the proven freemium business model.

Now anyone can sell their videos in the PlaySpan Marketplace (www.playspan.com) by simply setting a preview time and price during upload. "We believe the headlines will read something like - Teenage Vlogger Earns Over $50,000 From 150,000 Views of Skateboarding Tricks on PlaySpan Marketplace. - It's going to be game changing. Our goal is to enable monetization for the masses including indie filmmakers, vloggers, web celebs, and social media stars," said Karl Mehta, Founder and CEO of PlaySpan. "Just like monetization of games has experienced tremendous growth away from an advertising supported revenue model to a direct pay model, we believe the video industry is poised for the same massive growth in user micro consumption of paid video content"

Premium content publishers have already begun seeding the PlaySpan PriceYourVideo Platform with best of web shows like Diggnation, Chad Vader, and Turbo Dates. PlaySpan provides an option to donate proceeds to charity for videos that are available free elsewhere. In addition, the publishers are using the PlaySpan Marketplace to test programming that resonates with PlaySpan's large installed base of gamers who have active UltimatePoints accounts, PlaySpan's universal virtual currency.

Major media has been aggressively exploring ways to integrate virtual currency into video micropayments. PlaySpan Marketplace will also serve as a showcase site to video portals that want to integrate PlaySpan's Video Monetization APIs into their platforms. "A large portion of our fans do not have credit cards and are on the receiving end of the gifting and allowance economy. Kids have cash, so virtual currency is an ideal way for them to consume these pieces of snackable entertainment in an impulsive way," Rob Polonsky, Creator and Producer, Chad, Matt & Rob.

"We were thrilled to be asked to be the first content publisher on PlaySpan Marketplace. PlaySpan's gamer audience is a match for the demographic we serve. Our shows are very popular and we are always looking for ways to support production through monetization so we can do more for our fans," said Jim Louderback, CEO, Revision3.

"We're excited about having a space to monetize programming that appeals to a global gaming audience and really like the clean UI of PlaySpan Marketplace which delivers a cinematic experience for our award-winning video series, "said Frank Chindamo, President & Chief Creative Officer, Fun Little Movies. "It's like being inside Grand Theft Auto without the need to pack heat."

For more information on PlaySpan's PriceYourVideo Platform, go to www.playspan.com/priceyourvideo

About PlaySpan, Inc.

PlaySpanT is the global leader in monetization solutions for more than 1,000 online games, virtual worlds, and social networks. PlaySpan's patent-pending in-game digital goods commerce and micropayment platform enables game publishers and developers to generate new revenues, acquire new users, and extend the loyalty of existing users.

PlaySpan also provides global payment solutions through its UltimatePay product which enables users to make safe, convenient, and friendly in-app purchases using over 85 global payment methods in 180 countries. UltimatePay includes PlaySpan's ULTIMATE GAME CARD, the #1 selling multi-game pre-paid card, available in over 48,000 retail locations across North America and a growing list of countries worldwide.

PlaySpan is headquartered in Silicon Valley with offices in Ohio, Virginia, and Mumbai. Investors include Easton Capital, Menlo Ventures, STIC and Novel TMT Ventures. The company was honored as one of the 2010 OnMedia Top 100 and won the 2009 OnHollywood Category Award for Best Gaming Company.

For more information about PlaySpan, visit: http://corp.playspan.com


CONTACT DETAILS
Vinayak Rao, PlaySpan India Pvt Ltd, +91 9820045958, Vinayak.rao@playspan.com

KEYWORDS
CONSUMER, ENTERTAINMENT, MARKETING, BUSINESS SERVICES, IT, TECHNOLOGY

If you wish to change your Business Wire India selection please click on this link http://www.businesswireindia.com/media/news.asp and use your personal username and password to login.

Submit your press release at http://www.businesswireindia.com