BWI: LeasePlan’s GreenPlan Programme to Harness a Greener Environment

Press release from Business Wire India
Source: LeasePlan India
Friday, July 30, 2010 02:25 PM IST (08:55 AM GMT)
Editors: General: Consumer interest, Environment; Business: Automotives, Business services, Media & entertainment
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LeasePlan's GreenPlan Programme to Harness a Greener Environment
A Novel Initiative Aimed at Environmental Conservation

Mumbai, Maharashtra, India, Friday, July 30, 2010 -- (Business Wire India) -- . India's first operational car leasing company to take an initiative for environmental preservation
. Company plants 1000+ Trees in Mumbai region in association with Mokshda PEVSS

LeasePlan India, the country's largest operational leasing company, has launched GreenPlan, its CSR initiative in Mumbai. As part of the initiative, LeasePlan planted 1000 trees in Ghansoli Green Belt, Navi Mumbai. These trees will be nurtured and maintained by LeasePlan for the next 3 years till these reach full maturity.

This initiative was implemented in collaboration with Mokshda Paryavaran Evam Van Suraksha Samiti, a charitable non-profit organization actively engaged in activities related to environment protection and energy conservation.

Being the World leading Fleet and Vehicle Management Company, LeasePlan strives to discover and develop means and methods to offset vehicle emissions, develop better fleet management practices and proactively advise its customers to opt for fuel-efficient vehicles, amongst other initiatives. GreenPlan is LeasePlan's global initiative in this direction which is pursued in different forms by the company across all the 30 countries worldwide.

In India, LeasePlan launched its first GreenPlan initiative in Delhi NCR region in the year 2009 when it planted 1000 trees in Gurgaon, Haryana. The second tree plantation initiative have been launched in Mumbai where 1000 trees has been planted through the active participation of LeasePlan employees, Mokshda volunteers and several school children.

Speaking on the occasion, Mr. Sanjeev Prasad, Managing Director, LeasePlan India said, "LeasePlan is an environmentally conscious organisation that strives to create socially beneficial business practices. We are committed to building a cleaner and greener environment. Our GreenPlan initiative will spearhead the green consciousness in the fleet management industry and among our customers. We firmly believe that this initiative shall help us in lowering our carbon footprint".

LeasePlan also gives its customers an avenue to participate in its GreenPlan initiative. Customers can contribute a nominal amount through their monthly lease rentals which would be redirected towards planting and sustaining trees. The goal is to plant a tree for every car LeasePlan puts on the road thereby creating a unique model to offset its carbon foot print and build a greener future.

About LeasePlan India

LeasePlan India is a wholly owned subsidiary of LeasePlan Corporation NV, the world leading vehicle leasing and fleet management company. With offices in 30 countries and over 45 years of experience, LeasePlan manages a fleet of over 1.4 million cars around the globe. As India's #1 operational car leasing company, LeasePlan India delivers a comprehensive range of corporate car mobility solutions.


CONTACT DETAILS
Ashima Jain, Mutual PR, +91 9312879111, ashima@mutualpr.com

KEYWORDS
CONSUMER, ENVIRONMENT, AUTOMOTIVE, BUSINESS SERVICES, MEDIA

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