BWI: Amul Ranked No. 1 “Indian” Brand in Asia-Pacific

Press release from Business Wire India
Source: Amul
Wednesday, July 07, 2010 03:38 PM IST (10:08 AM GMT)
Editors: General: Consumer interest, Food & drink; Business: Advertising, PR & marketing, Business services, Media & entertainment
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Amul Ranked No. 1 "Indian" Brand in Asia-Pacific


Anand, Gujarat, India, Wednesday, July 07, 2010 -- (Business Wire India) -- The "Media Magazine" published from Hong Kong and Singapore has ranked Amul as the No. 1 "Indian" brand of Asia-Pacific in its list of Top 1000 Brands of Asia-Pacific for the second consecutive year. Amul is also ranked as No.1 dairy brand, ahead of leading food and dairy brands of the Asia Pacific region like Kraft, Dutch Lady, Dumex, Walls, Anchor, Magnolia and Everyday.

It has ranked Amul as the 73rd Best Brand in its ranking of Top 1000 brands of Asia-Pacific based on a consumer survey conducted in Australia, China, India, Japan, Korea, Hong Kong, Malaysia, Singapore, Taiwan and Thailand. Amul's rank has jumped from 83rd in 2009 to 73rd this year.

There is no other "Indian" brand in the list of Top 1000 brands ahead of Amul (#73). The other Indian brands ranked as per the survey are Kingfisher (# 140), ICICI Bank (# 182), State Bank of India (#226) and Tata (# 256) to name a few.

As per the rankings published for INDIA Market, the top 4 out of the top 5 brands are MNCs viz. Sony (#1), LG (#2), Samsung (#3), Amul (#4) and Google (# 5). Thus, the Indian consumers too have given Amul a top rank in the Food and FMCG category.

Asia Pacific's Top 1000 brand listing is based on a proprietary survey by Media Magazine sponsored by the Wall Street Journal. Ten markets were included in the seventh year of survey: Australia, China, India, Japan, Korea, Hong Kong, Malaysia, Singapore, Taiwan and Thailand.

Leading Research Agency TNS interviewed people aged 15-64 years old across the 10 countries. Two questions were asked to determine the best brands in each of the 12 major product/service categories. The questions were pertaining to the best and second best brand that would come to the respondent's mind for a particular product/service category. The definition of best was one the respondent would trust the most or the one that had the best reputation in the product/service category.

The survey reaffirms the faith Indian customers have in the Amul Brand and also the fact that a brand created by India can feature among the top brands globally.

This survey has been published in "Media" issue dated July 1, 2010.


CONTACT DETAILS
Col. R. K. Sinha, OSD, HR & Corporate Communications, G.C.M.M.F. Ltd, +91 9377620900, rksinha@amul.coop

KEYWORDS
CONSUMER, FOOD, MARKETING, BUSINESS SERVICES, MEDIA

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