BWI: Play the Latest Cricket Trend- CRICKET ON WALLS

Press release from Business Wire India
Source: CavinKare
Friday, June 25, 2010 05:04 PM IST (11:34 AM GMT)
Editors: General: Consumer interest, Entertainment, Lifestyle, Sports; Business: Advertising, PR & marketing, Business services, Household & personal care products & services, Sports
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Play the Latest Cricket Trend- CRICKET ON WALLS


Chennai, Tamil Nadu, India, Friday, June 25, 2010 -- (Business Wire India) -- Hi 5- an exciting deodorant body spray for men has been launched this summer by the consumer goods giant CavinKare. Hi5 is conceptualized as an adrenaline booster for young, active, trendy and adventurous men and helps them maximize their thrills from life.

Keeping in line with the brand proposition of playing extreme, Hi5 has now launched its exclusive microsite www.hi5playextreme.com. The highlight of the site is the cricket based game which has been inspired from the desire to do the mundane in an extreme way- PLAYING CRICKET ON WALLS! The game has three levels and gamers are encouraged to log into and play. The highest scorer for each day will feature in the Hi5 Wall of Fame and receive attractive prizes from Hi5 deo. The cricket route has been maintained since Hi5 was launched amidst the celebratory IPL mood with Kings XI Punjab.

The other unique feature of the site is the PHOTOSWAP section where one can replace the face of his favorite cricketer with his and save the image to become a part of the Hi5 wall of fame. Features such as links to social networking sites have also been included to generate maximum buzz around the band.

Mr Vineet Trakroo, VP (Marketing), CavinKare Pvt Ltd says, "We are glad to launch our exclusive microsite for Hi5 with extreme cricket. With cricket going extreme i.e. on walls, it gives the youth a thrilling internet gaming experience. Within the digital space where social networking and gaming are becoming the order of the day, it is imperative to focus our communication towards the youth who spend significant time on such sites. The microsite and the game is a truly engaging experience thereby taking the Hi5 deo experience to an extreme level".

Catch all the excitement from the midnight of June 17, 2010.

CavinKare Pvt. Ltd. is an FMCG major involved in the diverse areas of business viz., Personal Care, Foods, International Business, Dairy, Beverages and Services. The Company operates on diversified product portfolio like Shampoos (Chik, Meera, and Nyle), Fairness cream (Fairever), Deodorant and Talc (Spinz & Hi5), Masalas, Pickles & Snacks (Ruchi, Chinni's), Hair Colors (Indica), Beverages (Maa), Dairy (Cavins), Restaurant (CK's Foodstaurant & Vegnation) and Beauty Parlours (Green Trends & Limelite). Most of the brands are clear winners in their respective product categories. A dedicated R&D centre equipped with latest equipment and technologies constantly supports the divisions in their endeavor.

Today with a turnover of 900 crore, CavinKare has achieved significant milestones and a competitive edge with sound understanding of mass marketing dynamics and has established a firm foothold in the national market. Cavinkare's success is based on it's adhering to its corporate mission, which is "we shall achieve growth by continuously offering unique products and services that would give customers utmost satisfaction and thereby be a role model."


CONTACT DETAILS
Vishnu Kumar, brand comm, +91 9884821669, vishnu@brand-comm.com

KEYWORDS
CONSUMER, ENTERTAINMENT, LIFESTYLE, SPORTS, MARKETING, BUSINESS SERVICES, HOUSEHOLD

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