BWI: Give me a Reason to Shower - Launch of the Worldwide GROHE Shower Campaign

Press release from Business Wire India
Source: Grohe India Pvt. Ltd. (GIPL)
Wednesday, June 30, 2010 12:30 PM IST (07:00 AM GMT)
Editors: General: Consumer interest, Lifestyle; Business: Advertising, PR & marketing, Business services, Household & personal care products & services; Technology
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Give me a Reason to Shower - Launch of the Worldwide GROHE Shower Campaign


New Delhi, Delhi, India, Wednesday, June 30, 2010 -- (Business Wire India) -- The time has come for Grohe to take its worldwide shower campaign to the next level. Following its international recruitment of 2,000 Shower Ambassadors on Facebook, the company is now launching www.showerreasons.com. 'Give me a reason to Shower' is a unique Grohe online campaign is reaching out to audience globally. This website answers the question why people suddenly dive into mud holes or start dancing in puddles of water. They all have the same thing on their mind - a refreshing shower with Grohe. There are weekly & monthly prizes to win for the best rated entry by the viewers. The campaign began recently and will continue for atleast 3 months or more depending on the audience's response. In its campaign to recruit Shower Ambassador on Facebook, Grohe reached out to 20,000 people across the globe of which over 3,500 fans were from India. This campaign marked the appointment of real life ambassadors for Grohe chosen on the basis of their passion for the Brand.

With the onset of this campaign, Mathew Job, Vice President & Managing Director, Grohe India Pvt. Ltd said, "India is an important market for Grohe. The online campaign "Give me a reason to Shower" is our unique way of reaching out to our customers. The Social media landscape has evolved from being just a mode to connect to a platform to express, suggest comment and interact. With the increasing internet penetration in India, consumers are waking up to the power of social media by actively participating in online discussions. This campaign by Grohe is also witnessing increased participation from Indian users. Grohe has reached out to real people with this campaign and made them the ambassadors of the fantastic products and the reliable quality that we boast of. We believe the social media is a great tool to spread the word about our products. We are happy to see more and more people participating in this contest from India and we hope to see further involvement."

The new campaign entitled "Give me a reason to shower" aims at reaching out to shower fans around the globe, the new campaign is designed to strengthen awareness of the brand and maximise users' experience with their showers. To achieve this, it takes a modern and attention-grabbing approach and makes effective use of today's digital channels. As a result, Grohe showers are the topic of countless postings on boards and forums as well as on Twitter. The Grohe shower campaign is ubiquitous on social networks - whether it's Facebook, Twitter or YouTube - Grohe has gone online in a big way!

True shower aficionados are invited to upload their videos and photos at www.showerreasons.com. Whether it's a bath in a puddle of mud on a football pitch, a full broadside of dirty water splashed across the pavement by a passing bus or thousands of sandy droplets shaken off by a dog - numerous films can already be viewed on the Grohe site and on YouTube. The surprising and humorous scenes are fun to watch and share with friends.

Users are encouraged to pack as much fun and action as possible into their videos and photos. The top ten of each week based on ratings by other users will win a shower from the GROHE Rainshower® Icon Collection. In addition, the top three submissions of each month will each get an Apple iPad.

The new website also showcases Grohe shower products and makes them the centre of attention. Visitors interested in these unique showers are only one click away from the Grohe home page and its showroom locator. This means that retailers and fitters can look forward to incremental demand and sales.

Unprecedented in terms of its width and depth, Grohe's new campaign will generate numerous positive comments from actual users which can be built into successful sales talks. So click your way to www.showerreasons.com to enjoy and use the prospective shower buyers' interest for yourself. There are countless reasons to have a shower - and the most compelling ones come courtesy of Grohe.

About Grohe AG

Grohe AG is headquartered in Düsseldorf, Germany and is world's largest manufacturer of single brand sanitary fittings. It employs close to 5100 employees worldwide, out of which 2600 are based in Germany. Grohe has six production plants of which three are located outside Germany, namely in Portugal, Thailand and Canada.

About Grohe India Pvt. Ltd. (GIPL)

Grohe India Pvt. Ltd. (GIPL) is a wholly owned subsidiary of Grohe, Germany and has completed three years of direct operations in India. In this time has acquired a significant position in the Indian market as one of the largest selling foreign brands. Grohe recently launched its first Indian 'Grohe Technology Centre' in Bangalore in November 2009. This centre is a great opportunity for people to come and experience the world of Grohe. Besides featuring the entire range of Grohe products, the Technology Centre also showcases the Grohe elements of Quality, Technology and Design.

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Give me a Reason to Shower
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CONTACT DETAILS
Kapila Sethi, Grohe India Pvt. Ltd. (GIPL), Kapila.Sethi@grohe.com
Tanya Singh, 20:20 MEDIA, +91 9910085036, Tanya@2020india.com
Ankita Upadhyay, 20:20 MEDIA, +91 9711101860, ankita@2020india.com

KEYWORDS
CONSUMER, LIFESTYLE, MARKETING, BUSINESS SERVICES, HOUSEHOLD, TECHNOLOGY

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