BWI: Citibank Inaugurates New Branch Premises in Ahmedabad

Press release from Business Wire India
Source: Citi
Thursday, June 24, 2010 11:31 AM IST (06:01 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Banking & financial services, Business services
--------------------------------------------------
Citibank Inaugurates New Branch Premises in Ahmedabad
State-of-the-Art Branch Houses Exclusive CitiGold Select Lounge

Ahmedabad, Gujarat, India, Thursday, June 24, 2010 -- (Business Wire India) -- Citibank India today inaugurated its new state-of-the-art branch premises in Ahmedabad at Kalapurnam on Main CG Road. The new branch premises were formally dedicated by Mr N. Rajashekaran, Country Business Manager, Consumer and Commercial Banking, Citi India, together with Mr Rahul Soota, Head of Retail & Commercial Banking, Citibank India.

This new branch reflects Citi's global design template that has evolved from a traditional, office-like banking environment to a more intuitive, customer-friendly layout. Consequently, these new premises emphasize enhanced relationships by offering customers a more comfortable and collaborative space in which to conduct business, greater privacy and more effective use of technology. In its new location, the Branch will continue to provide a holistic suite of Citi's products and solutions to both Ahmedabad's retail and institutional clients, including 'Citigold', the Bank's flagship, market-leading wealth management platform for high net worth customers.

Unique to this new Ahmedabad branch is the fact that it is one of the earliest Citibank branches in India to house an exclusive CitiGold Select Lounge. This dedicated space will specially cater to the branch's Citigold clients whose needs are increasingly getting more complex and specific, requiring a higher degree of personalization and specialization.

Speaking at the inauguration, N. Rajashekaran, Country Business Manager, Consumer & Commercial Banking Group, Citi India, "I am delighted to dedicate this new premises in Ahmedabad which is a key market for Citibank. Our branches are a critical everyday touchpoint for our customers and a powerful building block in our brand strategy. Strengthening our presence in the city demonstrates the importance we place on being the bank of choice for customers here."

Rahul Soota, Head of Retail & Commercial Banking, Citibank India, said, "The new Ahmedabad branch underlines our foremost priority of providing our customers an unparalleled banking experience and signals the broad-based opportunities we see to further grow our banking franchise here."

Among some of the key design enhancements at the new Ahmedabad branch that come together to differentiate the customer experience are the use of warm colors, comfortable furniture, larger-scale window graphics, greater privacy and the use of swivel flat-screen monitors and round tables to facilitate more productive customer/consultant discussions.

Citibank's branch network in India spans 42 branches across 30 cities. The Bank operates 4 branches in Gujarat in Ahmedabad, Vadodara, Surat and Vapi.

Citibank Ahmedabad branch is open Monday through Saturday from 10 AM to 6 PM. In addition, customers have access to 24-hour banking through multiple channels such as CitiPhones, Citi Mobile, Citibank Online (www.citibank.com/india) and ATMs.


About Citi India

Committed to India for over 108 years, Citi takes pride in being a premier locally-embedded financial institution backed by an unmatched international network. Citi's presence in India spans 42 Citibank branches across 30 cities and over 450 ATMs. With capital invested of over US$3.8 billion, Citi is the single largest foreign direct investor in the financial services industry in India and offers consumers and institutions a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, and wealth management. Citi is an employer of choice to approximately 8000 employees in India. Citi's franchise in India includes businesses such as equity brokerage, equities distribution, private banking (Citi Private Bank) and alternate investments and private equity (CVCI). In line with our commitment to make a positive difference in the communities where we work, Citi India's citizenship programme targets its strategic efforts in the priority focus areas of Microfinance and Microenterprise, Small and Growing Businesses, and Financial Capability and Asset Building.

Additional information may be found at http://www.online.citibank.co.in/press-room/citi-in-india.htm

About Citi

Citi, the leading global financial services company, has approximately 200 million customer accounts and does business in more than 140 countries. Through Citicorp and Citi Holdings, Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management. Additional information may be found at www.citigroup.com or www.citi.com.



CONTACT DETAILS
Indu Anand, Citi, + 91 (124) 4186766, indu.anand@citi.com
Shreela Roy, IPAN, +91 (22) 40661755, sroy@ipanhillandknowlton.com

KEYWORDS
CONSUMER, MARKETING, BANKING, BUSINESS SERVICES

If you wish to change your Business Wire India selection please click on this link http://www.businesswireindia.com/media/news.asp and use your personal username and password to login.

Submit your press release at http://www.businesswireindia.com