BWI: Premier Farnell Chosen to Offer RECOM Power Solutions and Products throughout Asia Pacific

Press release from Business Wire India
Source: Premier Farnell
Tuesday, May 11, 2010 02:37 PM IST (09:07 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Electronic appliances & components, Information technology; Technology
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Premier Farnell Chosen to Offer RECOM Power Solutions and Products throughout Asia Pacific
Helping Electronic Design Engineers Create environmentally-friendly Power Management designs with RECOM's industry-first Green, high-efficiency Products

Bangalore, Karnataka, India, Tuesday, May 11, 2010 -- (Business Wire India) -- Premier Farnell, the leading multi-channel, high service distributor supporting millions of engineers and purchasing professionals worldwide, today announced its appointment as the multi-channel distributor by RECOM Asia.

Cutting-edge power solutions available to customers in APAC region

RECOM Asia selected Premier Farnell for its strength and deep connections with the electronic design engineers (EDEs) and the maintenance, repair and operations (MRO) community. With this distribution agreement, RECOM's AC-DC and DC-DC power modules, switching regulators and LED drivers will be easily available to the above end-users in the industrial controls, lighting, medical, military, transportation and energy industries. The comprehensive products stocked by Premier Farnell include RECOM's newest product line, Powerline Plus, a first in the industry for green, high-efficiency power solutions.

Customers will enjoy easy and efficient online ordering on the Premier Farnell website (www.farnell.com) and customer contact centres throughout the Asia Pacific. RECOM's products will be stocked at Premier Farnell's distribution centre located in Singapore, enabling same-day despatch to the rest of Asia Pacific, with no minimum order quantity or value required.

Ben Lim, Managing Director, Asia Pacific, RECOM Asia said: "As the volume of R&D increases in Asia, RECOM's power solutions have experienced greater demand, particularly in green and high efficiency power applications. We are pleased to leverage Premier Farnell's high-service, multi-channel distribution model and its powerful new eCommerce engine to meet our customers' needs in the Asia Pacific region."

William Chong, Regional Director of Supplier, Product & Purchasing Management, Premier Farnell, Asia Pacific said: "Reflecting the worldwide growth in demand for green, sustainable electronic products and applications, manufacturers such as RECOM with their cutting-edge technologies will enjoy even greater acceptance than they do today. Premier Farnell is happy to facilitate 24/7 availability via our web store (www.farnell.com) and ensure fast delivery of such products to our customers."

Technical support by Premier Farnell

RECOM Asia provides power solutions for a wide variety of applications, including the industrial controls, lighting, medical, military (COTS) and telecommunications. Full and accurate technical information for RECOM Asia's products are available on Premier Farnell's website (www.farnell.com). Alternatively, customers can also reach Premier Farnell's technical support advisors in their respective countries.

About RECOM Asia

RECOM Asia Pte. Ltd. (RECOM group of companies) is one of the leading suppliers of converters in the power range from 0.25 Watt to 60 Watt. The company provides power converters for a wide variety of applications, including the industrial controls, lighting, medical, military (COTS) and telecommunications. It offers constant current dimmable LED drivers, DC/DC converters, switching regulators, and single, dual, and triple output AC/DC modules.

For additional information about RECOM and its award-winning products, please visit www.recomasia.com.

About Premier Farnell

Premier Farnell plc (LSE:pfl) is a leading high service, multi-channel distributor of electronic, and industrial products and specialist services throughout Europe, the Americas and Asia Pacific. It goes to market with a differentiated value proposition, world-class marketing, a stocked range of 450,000+ products, and access to 4,000,000 more items from 3,500 top manufacturers. The company has group sales of £823.1m and over 4,100 employees globally.

While global in scope, Premier Farnell recognizes the individual needs of each market and has continued to internationalize its model accordingly, trading locally under different brand names. Its primary electronics businesses trade as Farnell in the UK, India, Europe, Australia and New Zealand, Newark in the US, Canada and Mexico, and Premier Electronics in China and Hong Kong. In Singapore, Malaysia, and Brazil the operation is known as Farnell Newark.

For more information visit the website at www.PremierFarnell.com.


CONTACT DETAILS
Rony Rajan, 20:20 MEDIA, +91 9901662711, rony@2020india.com

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, ELECTRONICS, IT, TECHNOLOGY

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