BWI: Maximize on Your Overseas Travel with American Express

Press release from Business Wire India
Source: American Express
Wednesday, May 05, 2010 12:15 PM IST (06:45 AM GMT)
Editors: General: Consumer interest, Economy, Travel & tourism; Business: Advertising, PR & marketing, Banking & financial services, Business services, Travel & tourism
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Maximize on Your Overseas Travel with American Express


New Delhi, Delhi, India, Wednesday, May 05, 2010 -- (Business Wire India) -- -- AXP gives overseas travelers a chance to earn 3X rewards points
-- Records an increase of over 24% YoY growth in overseas spends

With over 12 million Indians expected to travel overseas, international travel sector seems to be on a firm uptrend. Passenger traffic has shown gains in March 2010. Industry reports point towards an increase in International passenger traffic, with available seat capacity growing by 2 per cent as compared to March 2009 and the average international passenger load factor reached a new high of 80 per cent. This has also reflected in the overseas travel spends recorded on American Express Cards. While the first quarter of 2010 saw an increase of over 24% as compared to the same period last year, this growth is also 9% higher compared with Q1 of 2008.

Seeing this as an opportunity to reward its Cardmembers, American Express is offering 3 times the rewards points on overseas spends during the peak summer holiday season. This year between May1st - July 31st, Cardmembers can earn 3 Times Membership Rewards Points on all their overseas spends that exceed a spend threshold amount which has been arrived on the basis of the Cardmember spend behaviour. The offer is available on all American Express personal cards.

According to Simran Kalra, Vice President, American Express Banking Corp, India, "Growth in the overseas travel sector bears testimony to the fact that the economy is firmly on its path of recovery. We know that our Cardmembers are going to be travelling overseas this summer holiday season, so we wanted to make their spending more rewarding. By offering bonus (3X) Membership Rewards points on overseas spends, we're delivering not just rich, but relevant rewards that help Cardmembers earn points faster. They can then turn around these points to offset other costs or treat themselves by redeeming a host of redemption options in the American Express Membership Rewards programme.

The American Express Membership Rewards programme is one of the most powerful rewards programme in the country and points earned can be redeemed for over 400 redemption options including 35 international flights, 100 hotels abroad, 80 hotels in India, unique experiences and events, gadgets, shopping vouchers, jewellery vouchers and many more. Another unique advantage that Membership Rewards provides under the travel proposition includes the recently added Pay with Points feature allowing Cardmembers to instantly redeem Membership Rewards points for all or part of the cost of any leading airline ticket without blackout dates or restriction when booking travel through American Express Membership Travel Services. This new feature is a great complement to other travel redemption options currently available to AXP Cardmembers.

Adding to this triple fold benefit are the amazing offers at restaurants, hotels, stores that are part of American Express Selects. American Express Selects brings a world of privileges with an exciting selection of year-round offers and savings on shopping, dining and travel values, not only in cardmembers' home country but also when they travel to other parts of the world. The program is available in over 65 countries worldwide. For American Express merchants, the program provides a fantastic opportunity to showcase their products and services to some of the highest spending consumers in the world.

About American Express

American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at www.americanexpress.com and connect with us on www.facebook.com/americanexpress, www.twitter.com/americanexpress and www.youtube.com/americanexpress.


CONTACT DETAILS
Vibha Bajaj, Director, Public Affairs & Communication, India and Area Countries, American Express, vibha.b.bajaj@aexp.com
Beedisha Chakrabarti, Text 100 Public Relations, +91 9899003192, beedisha.chakrabarti@text100.co.in
Sonika Saurav, Text 100 Public Relations, +91 9810900112, sonika.saurav@text100.co.in

KEYWORDS
CONSUMER, ECONOMY, TOURISM, MARKETING, BANKING, BUSINESS SERVICES, TRAVEL

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