BWI: LiveMedia Expands Programme Offering

Press release from Business Wire India
Source: LiveMedia
Tuesday, May 25, 2010 03:00 PM IST (09:30 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Information technology, Media & entertainment; Technology
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LiveMedia Expands Programme Offering


New Delhi, Delhi, India, Tuesday, May 25, 2010 -- (Business Wire India) -- LiveMedia, India's largest player in the digital destination media industry, today announced an expansion in the repertoire of programmes carried by its 5000 screens across 2000 locations in 40 cities, with the introduction of "Mein Hun Kaun (Who am I?)" "Mein Hun Kaun" is a programme which seeks to engage the audience in identifying celebrities as their caricatures unfold, line by line, on the screen. A celebrity could be a politician, a sportsperson, a film star, a business leader or even a social worker

Speaking on the occasion, Rajan Mehta, CEO of LiveMedia, said, "Our success with 'Make My Word', a programme that is like an online scrabble, told us that viewers love to get challenged and solve puzzles, especially when sitting in groups. 'Main Hu Kaun' is built on that premise. It is an adrenalin pumping experience when friends, colleagues or family members compete and want to be the first to guess the identity of the caricature."

LiveMedia currently runs over 18 different branded programmes, including such hits as Humour Live, Dhakkan's Diary, Yo Mousi, Kittty & Witty, Mr. Wise, Horoscope, Music Live, Trivia Live and Fashion Live. Each of these has a growing set of loyal viewers and is extremely popular and widely talked about.

Added Mehta, "The proprietary, custom-developed, innovative content pioneered by LiveMedia is built on the three pillars of Engage, Entertain and Educate. Overall, our emphasis has been on having a humour-rich content that is designed to enhance the experience of viewers."

About LiveMedia

LiveMedia is a young start-up company funded by Draper Fisher Jurvetson, Bay Partners and Samsung. LiveMedia has pioneered the concept of digital destination media, also known as "captive audience networks," in India. Through this platform, it has created an alternate channel for communication for reaching out to customer segments that are thin users of traditional media and are otherwise difficult to reach.

LiveMedia's network is the largest in India and spans over 2000 locations through 5000 screens spread over 40 cities and towns and addressing over 50 million footfalls in a month. The owners of locations where LiveMedia puts up its screens benefit as the network helps enhance the ambience and the overall experience of their visitors. Audiences enjoy watching the LiveMedia screens as these bring to them a new genre of programming which matches their outlook and lifestyle.

Advertisers benefit as they are able to reach and effectively communicate with their precise target segment without the usual wastage and high costs of traditional media. With changing lifestyles, the media consumption habits of people are also changing, thus calling for newer and more innovative ways to reach out to ever elusive customers. LiveMedia typically installs multiple screens in every location thereby ensuring that the audience has a clear and impactful view. The display is high quality and approximately two-thirds of the screens are audio enabled, thereby further enhancing the effectiveness of the network.

LiveMedia screens are found today in clubs & golf courses (JP Greens, Vasant Vihar Club), restaurants & QSRs (McDonald's, Barista, TGIF, Dominos, Nirula's Haldiram, Costa Coffee ), hotels (Fortune, Ginger), corporates & BPOs (Genpact, IBM, Hewitt, AXA, BirlaSoft, Eicher, Parle, Yamaha, Standard Chartered), gyms & salons (Talwalkars, Barbarian, Addiction, Evolve, Jacques Dassagne, Affinity, Ambika Pillai), educational institutions (JIMS, IMT, WLC, Rai Foundation), hospitals & medical clinics (Hinduja, Artemis, Fortis, Shroff Eye Centre) and retail venues (Gold Souk, Safal, ITC Choupal Sagar, Hariyali).

To view/ download the video, please click on the link mentioned below:

Mein Kaun Hoon
For picture(s)/data to illustrate this release click below:

http://www.BusinessWireIndia.com/attachments/Mein Hu Kaun---.flv
Mein Hu Kaun---.flv


CONTACT DETAILS
Owais Qadri, LiveMedia, +91 9717229282, owais.qadri@livemedia.in

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, IT, MEDIA, TECHNOLOGY

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