Press release from Business Wire India
Source: Cisco Systems India Pvt. Ltd.
Tuesday, May 11, 2010 04:22 PM IST (10:52 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Information technology; Technology
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Cisco Launches www.myhumannetwork.com, a Web 2.0 Platform where Technology Inspires Change
First of its Kind Initiative for Cisco Worldwide
Bangalore, Karnataka, India, Tuesday, May 11, 2010 -- (Business Wire India) -- Cisco today announced the launch of www.myhumannetwork.com, a technology platform where people connect, collaborate and make a difference in the world around them. The Web 2.0 platform allows individuals and organizations across India, to associate with causes and initiatives close to their heart, interact with like-minded people and share ideas, thoughts, experiences and solutions. The platform is targeted at individuals from all walks of life and lends itself to scale and replicability of initiatives, bypassing geographical constraints.
www.myhumannetwork.com is a platform and does not focus on a particular cause or initiative; instead it enables its visitors to create or associate with existing initiatives from across the country. Presently 40 NGOs and individuals across the country have registered for this project. Cisco is targeting 250+ NGOs and individuals to register in the next 6 to 9 months.
Key Facts/Highlights:
. www.myhumannetwork.com is being launched and will be live from May 11th, 2010, also known as National Technology Day in India. By aligning the launch with celebrations around India's advances in technology, Cisco takes the opportunity to strengthen its role as a trusted technology brand.
. The platform allows visitors to browse through specific categories, identify causes and choose initiatives under each cause. They can either associate with existing social initiatives from across the country or create new initiatives. Some of these categories include Education, Healthcare, Environment & Animal Welfare, Economic Development & Infrastructure, and Social Welfare.
. This innovative online forum enables visitors to showcase their efforts through multimedia channels including blogs, videos, and events. Individuals can participate in discussions, exchange information and create their own network of individuals.
. Presently 40 NGOs and individuals across the country have registered for this project and are targeting 250+ NGOs and individuals in the next 6 to 9 months.
. The partner NGOs includes Action India, Vatavaran, Spic Macay, Sweccha-We for change, Jamghat, AIESEC, etc.
. The platform is built on the Google Earth application, allowing members and visitors to choose a particular initiative by selecting causes within a specific geographic location on the map or through a search function that can assist in filtering causes and initiatives based on the interests of the user.
. The initiative ties in very closely with Cisco brand communication of the Human Network by demonstrating the potential of a connected world to make a difference.
. Cisco India Brand is taking a multi-media route with special focus on the digital and outdoor channels to promote the platform.
Executive quotes:
Naresh Wadhwa, President and Country Manager, Cisco - India & SAARC
"As the initiator and enabler of the human network, Cisco has always believed in the power of change, in the power of collaboration that unites individuals and ideas across geographies. www.myhumannetwork.com is a step in the same direction. I am confident that this platform will give a fillip to the numerous organizations in India that are engaged in positive social change. The myhumannetwork.com signifies the power of the human network."
Nupur Sharma, Head - Brand Strategy and Advertising, Cisco - India & SAARC
"Bringing people together through technology is what the Human Network has always been about. We're excited to showcase the endless possibilities of the Human Network in action through this platform. This website is meant for people and organizations to connect, share, discuss and participate in initiatives that are close to their heart. Through this website individuals and organizations, once registered can provide feeds of their initiatives, participate in discussions, upload pictures and videos of their initiatives, find and connect with like- minded people enabling support or support initiatives started by others and have a constructive exchange of information."
NGO Quote
Shridhar Venkat,
Executive Director, Akshaya Patra Foundation
"Akshayapatra and Cisco have a strategic relationship for achieving our vision of ' no child in India should be deprived of education because of hunger'. This platform will help us in social networking and reaching out to many of our prospective supporters and well wishers.
Congratulations to Cisco for taking up this excellent initiative. We look forward to benefiting from the same."
George Abraham,
CEO, Score Foundation - the people behind Project Eyeway
"Very useful initiative. My Human Network promises to be an effective platform for NGOs and social entrepreneurs to connect with individuals from different walks of professional life for meaningful engagement. This would be a real serious "Social Network". Great, well done Cisco!"
About Cisco Systems
Cisco, (NASDAQ: CSCO), the worldwide leader in networking that transforms how people connect, communicate and collaborate, this year celebrates 25 years of technology innovation, operational excellence and corporate social responsibility. Information about Cisco can be found at http://www.cisco.com. For ongoing news, please go to http://newsroom.cisco.com. Cisco equipment in India is supplied by Cisco Systems International BV, a wholly owned subsidiary of Cisco Systems, Inc.
Cisco, the Cisco logo, Cisco Systems, Cisco HealthPresence and Cisco WebEx are registered trademarks or trademarks of Cisco Systems, Inc. and/or its affiliates in the United States and certain other countries. All other trademarks mentioned in this document are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. This document is Cisco Public Information.
CONTACT DETAILS
Varghese M. Thomas, Cisco India, +91 9886605670, vmthomas@cisco.com
Rajashree Joshi, Text 100, +91 9663330702, rajashree.joshi@text100.co.in
KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, IT, TECHNOLOGY, CSCO.O
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