BWI: Shell Lubricants and Hyundai Motor India Limited Extend Strategic Alliance

Press release from Business Wire India
Source: Shell Lubricants
Monday, April 05, 2010 07:37 PM IST (02:07 PM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Automotives, Business services, Energy companies; Technology; Automotive
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Shell Lubricants and Hyundai Motor India Limited Extend Strategic Alliance


New Delhi, Delhi, India, Monday, April 05, 2010 -- (Business Wire India) -- Shell Lubricants, the global market share leader in finished lubricants today announced the extension of its strategic alliance with Hyundai Motor India Limited for a further five years. Shell has been the preferred lubricant partner for Hyundai and this long term partnership will further enable both brands to effectively collaborate towards providing superior technological expertise and ultimate driving experience to all Hyundai customers.

The alliance between two of the world's strongest automotive brands will pave the way for future collaboration in research and technological development. It aims to create a new era in the automobile sector and marks a next step towards globalization with the objective of benefiting the end customers.

Mr. Donald Anderson, Country Head - Lubricants, Shell India Markets Pvt. Ltd, said, "Partnering with leading players in the automotive industry or other sectors where we operate is a vital and integral part of our overall business strategy. In this direction, Shell Lubricants has had a long and fruitful association with Hyundai globally. We are delighted to take this relationship forward and are proud of our association with Hyundai."

"Our alliance with Hyundai enables us to extend our reach and network across the global automobile ecosystem and to provide world class service to our partners. We look forward to continuing our association with Hyundai and offer them the latest lubricant technology for their high performance cars," he further added.

According to Mr. Arvind Saxena, Director, Sales & Marketing, Hyundai Motor India Ltd. "Our partnership with Shell Lubricants is an extension of our global alliance with the company. After almost a decade long association, we are confident that with Shell Lubricant's technological superiority and leadership position in the lubricants market, we will be able to join forces to offer advanced quality products and services to our discerning customers."

Shell Lubricants actively undertakes onground activities throughout the year and runs a number of programmes with Hyundai dealerships and workshops to increase customer satisfaction and loyalty. Innovative methods of execution are designed every year for each of the customer touch points.

About Shell Lubricants

Shell is the global market share leader in lubricants with 13% of the market in volume terms, according to the international market research firm Kline. The company makes and sells more than 3,000 different lubricants to meet customer needs across a wide range of applications. These include consumer motoring, commercial transport, mining, food processing and power generation.

Shell Lubricants has five lubricants research and development centres in the UK, Germany, France, the US and Japan.

Shell's portfolio of lubricant brands includes Shell Helix, Shell Advance, Shell Rimula, Shell Rotella, Shell Tellus, Shell Cassida, Shell Spirax, Pennzoil® and Quaker State®. Shell also owns a portfolio of car care products and Jiffy Lube® services.

About Shell Lubricants India

Shell Lubricants India is a 100% subsidiary of Shell. Shell Lubricants' India operations demonstrate Shell's long-term commitment to India and its support for the country's increasing energy needs. Going forward, the company expects to see much greater availability of Shell lubricants and faster growth in the market as it wins new customers. Shell Lubricants' customers in India include Wartsila, Maruti Suzuki, Hyundai, Ford and Thermax.


CONTACT DETAILS
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Rinu Jha, 20:20 Media, +919999687155, rinu@2020india.com

KEYWORDS
CONSUMER, MARKETING, AUTOMOTIVE, BUSINESS SERVICES, ENERGY, TECHNOLOGY, AUTOMOTIVE

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