BWI: The New BMW 5 Series Launched in India

Press release from Business Wire India
Source: BMW India
Friday, April 30, 2010 01:00 PM IST (07:30 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Automotives, Business services, Media & entertainment, Retailers; Automotive
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The New BMW 5 Series Launched in India
Sixth generation of the immensely successful BMW 5 Series is truly an "Exploration of Beauty"; Inspiring design, flawless workmanship, exhilarating drive, fascinating performance, the new BMW 5 Series shares the vehicle architecture of the BMW 7 Series conveying all the Sheer Driving Pleasure typical of BMW

Mumbai, Maharashtra, India, Friday, April 30, 2010 -- (Business Wire India) -- The new BMW 5 Series was unveiled today at the exclusive BMW pavilion which has been specially constructed for the launch in India.

The new BMW 5 Series is available in two petrol variants - 535i and 523i and two diesel variants - 530d and 525d and can be ordered at BMW dealerships across India.

Speaking on the occasion, Mr. Peter Kronschnabl, President, BMW India said, "The 5 Series is the core model in our product portfolio. Each generation of the BMW 5 Series has been a winner and has played a major role in the company's success around the world. And we intend to keep it that way in India. You can imagine what high expectations we have of the new BMW 5 Series Sedan: It has to live up to its highly successful predecessor both in terms of innovative technology and sales achievements."

"Splendid design, flawless workmanship, driver orientation with ideally placed instruments and intuitive operation, the new BMW 5 Series embodies a formula to captivate the senses. The new BMW 5 Series is everything a BMW sedan is meant to be: aesthetic, dynamic and efficient." Mr. Peter Kronschnabl, President, BMW India further added.

The BMW 5 Series has significantly contributed to the success and image of BMW in India. BMW India has sold over 3600 units of the 5 Series in India since 2007.

The all India ex-showroom prices in INR are as follows.

The new BMW 523i : 38,90,000
The new BMW 525d : 39,90,000
The new BMW 530d : 45,90,000

Note: Ex-showroom price excludes RTO registration charges, tax, insurance, handling charges; Octroi and entry tax (as applicable). The above ex-showroom prices are exclusive of sales tax / VAT applicable on sale to the customer. Prices and options are subject to change without prior notice.

The 523i, 525d and 530d will be produced at the BMW Plant Chennai. The 535i will be available as a CBU (completely built-up unit) and will have an ex-showroom price of INR 58,00,000.

The new BMW 5 Series will be available in Alpine White as non-metallic paintwork and in the following metallic colours: Space Grey, Titanium Silver, Black Sapphire, Havanna, Cashmere Silver, Deep Sea Blue, Milano Beige, Imperial Blue Brilliant Effect and Sophisto Grey Brilliant Effect.

Dakota leather is the standard upholstery for the new BMW 5 Series and is available in the following colour combinations: Oyster / Black, Black / Black, Vento Beige / Vento Beige, Oyster / Oyster dark and Cinnamon Brown / Black. The following interior trims are available: Fine-wood trim Ash Grain Brown and Fine-wood trim 'Fine line" anthracite.

The new BMW 5 Series: Description in Brief

The sixth generation of BMW's immensely successful four-door stands out through modern aesthetics in design, conveys all of the Sheer Driving Pleasure so typical of BMW and offers unparalleled luxury in the upper midrange segment.

The sophisticated aesthetics and dynamic looks of the new BMW 5 Series Sedan are the result of perfectly balanced proportions. Again in the typical style of the brand, the new BMW 5 Series Sedan boasts of a long and contoured engine compartment lid, short overhangs, a coupé-like flowing roofline as well as the longest wheelbase in the segment. The charismatic flair of the upright front section and the BMW kidney grill inclined slightly forward from certain perspectives, the stylish elegance of the side view and the muscular sportiness of the rear end all come together in typical BMW design language to provide an outstanding look of style and supremacy.

Within the interior, horizontal surfaces and exciting lines create a truly generous and harmonious ambience. The clear structure of the cockpit enhances the high level of driver orientation, while the stylish, modern design of the interior is further refined by top-quality material and tastefully composed colour combinations.

The new BMW 5 Series Sedan is entering the market with the world's first straight-six petrol engine with Twin Power Turbo, High Precision Injection and Valvetronic (225 kW/306 hp) in the BMW 535i as well as straight-six petrol engine in the BMW 523i (150 kW/204 hp). The latest generation of straight-six diesels featuring an all-aluminium crankcase and common-rail direct injection develop 180 kW/245 hp in BMW 530d and 150 kW/204 hp in BMW 525d.

Eight-speed automatic transmission comes standard with the BMW 523i and the BMW 525d. Eight Speed Sports Automatic transmission with shift paddles on the steering wheel is standard feature on the BMW 535i and the BMW 530d. With its innovative gear set configuration, a unique level of inner efficiency and optimised weight, the eight-speed automatic transmission combines outstanding gearshift comfort, dynamic performance and efficiency of the highest level.

The combination of a double track arm front axle and the Integral-V rear axle ensures supreme driving dynamics and motoring comfort all in one. Further efficiency is provided by Electric Power Steering (EPS) including Servotronic as standard feature for the first time in the BMW 5 Series. The clearly structured cockpit and intuitive controls enhance Sheer Driving Pleasure in typical BMW style to an even higher level, at the same time underlining the sophisticated ambience within the passenger compartment of the new BMW 5 Series. The driver-oriented cockpit in Black Panel technology, the multifunction steering wheel featured as standard, the two highly functional steering wheel columns, and the separation of driving and comfort functions further enhance the feeling of supremacy at the wheel.

BMW India

Headquartered in Gurgaon (National Capital Region) BMW India is a 100% subsidiary of the BMW Group. The initial investment in India is 1.1 billion Indian Rupees. The wide range of BMW activities in India include the establishment of a production plant in Chennai (Tamil Nadu) and development of a dealer organisation across major metropolitan centres of the country. In medium term, BMW India has employed around 200 people; up to 600 additional jobs have been created in the dealer and service network. The BMW Plant Chennai produces the BMW 3 Series and BMW 5 Series Sedans in petrol and diesel variants and has a capacity to produce 3000 units per year on a single shift basis. Presently, BMW India is present at 17 locations in the Indian market. BMW India has also established an International Purchasing Office (IPO) at its headquarters in Gurgaon. The IPO will focus on the development of exports from India to the BMW Group International Production Network and work towards increasing the sourcing share from India over the coming years.

The BMW Group

The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As a global company, the BMW Group operates 24 production facilities in 13 countries and has a global sales network in more than 140 countries. The BMW Group achieved a global sales volume of approximately 1.29 million automobiles and over 87,000 motorcycles for the 2009 financial year. The pre-tax profit for 2009 was euro 413 million, revenues totalled euro 50.68 billion. At 31 December 2009, the company employed a global workforce of approximately 96,000 associates. The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last five years.

Internet: www.BMW.in

To view the photograph, please click on the link given below:

Mr. Peter Kronschnabl with new BMW 5 Series


CONTACT DETAILS
Abhay Dange, General Manager, Press and Corporate Affairs, BMW India, +91 9910481013/ +91 (124) 4566 600, Abhay.Dange@BMW.in
Richa Sharma, Executive, Press and Corporate Affairs, BMW India, +91 9910022148/ +91 (124) 4566656, Richa.Sharma@partner.BMW.in

KEYWORDS
CONSUMER, MARKETING, AUTOMOTIVE, BUSINESS SERVICES, MEDIA, RETAIL, AUTOMOTIVE

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