BWI: Max New York Life's I-Genius Scholarship Programme

Press release from Business Wire India
Source: Max New York Life Insurance
Thursday, April 29, 2010 01:30 PM IST (08:00 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Banking & financial services, Business services, Education & training, Financial Analyst
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Max New York Life's I-Genius Scholarship Programme
Total I-Genius Enrollment has been 5.44 lacs; Top 6 Metros Contribute to 37% Enrolments

New Delhi, Delhi, India, Thursday, April 29, 2010 -- (Business Wire India) -- The I-Genius scholarship program, launched on 8th February 2010 by Max New York Life, has received a remarkable response of more than 5.44 lakh enrolments from all over the country. This number is likely to increase by around 3 lakh through the school contact program currently being organized by Derek O'Brien in 24 cities of the country. The scholarship program, that aims to reward and recognize all-rounders & further support them to groom their talents, received 55% enrolments from 23 cities. 37% enrolments were from the metro cities in the country with the maximum being from Delhi.

Opened to students from standard III to standard VIII of government recognized schools, including private, public and national open schools across India, this scholarship program has received comparatively equal interest and participation from both Junior (classes 3-5) and Senior (classes 6-8) levels.

The scholarship program has multiple levels of evaluation, both objective & subjective questions, panel discussions and weightage given to participants' extra-curricular achievements. Children have participated in this program to win more than 3,000 prizes worth Rs. 2 crores. The program has been conceptualized in association with the Quiz Master Derek O'Brien.

I-Genius Scholarship Program is one of the five facets of Max New York Life's I-Genius program launched in association with The Times of India. This independent multi dimensional program aims at all-round development of children across various strata of the society. This program has been created with the objective of increasing awareness & importance of all round development of a child and will reach out to lakhs of children and parents through the year.

Going forward this platform will unfold many other initiatives where Max New York life will invest substantially in developing talent in the areas of sports, knowledge, education, talent etc.

About Max New York Life (www.maxnewyorklife.com)

Max New York Life Insurance Company Ltd. is a joint venture between Max India Ltd., one of India's leading multi-business corporations and New York Life International, the international arm of New York Life, a Fortune 100 company. Max New York Life Insurance, incorporated in 2000, is one of India's leading private life insurance companies. The company offers both individual and group life insurance solutions. It has established a wide distribution network across India. Through its wide network of highly competent life insurance agent advisors and flexible product solutions, Max New York life Insurance is creating a partnership for life with its customers in India to facilitate them to achieve more.


CONTACT DETAILS
Arpan Basu, Max New York Life Insurance Company Ltd., +91 9818083556, arpan.basu@maxnewyorklife.com
Garima Arora, IPAN Hill & Knowlton, +91 9891221255, garora@ipanhillandknowlton.com
Komal Kakkar, IPAN Hill & Knowlton, +91 9810609567, kkakkar@ipanhillandknowlton.com

KEYWORDS
CONSUMER, MARKETING, BANKING, BUSINESS SERVICES, EDUCATION, Financial Analyst

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