BWI: LG Electronics takes up 3D Production of IPL Matches in Association with Valuable Group

Press release from Business Wire India
Source: LG
Tuesday, April 20, 2010 12:59 PM IST (07:29 AM GMT)
Editors: General: Consumer interest, Entertainment, Sports; Business: Advertising, PR & marketing, Business services, Electronic appliances & components, Information technology, Media & entertainment, Sports, Telecommunications; Technology
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LG Electronics takes up 3D Production of IPL Matches in Association with Valuable Group
The First Company to provide 3D TVs for Out of Home Entertainment; First Commercially available 3D TVs in the world; Visual Treat for all the Cricket Fans

New Delhi, Delhi, India, Tuesday, April 20, 2010 -- (Business Wire India) -- LG Electronics, a global leader in consumer electronics has announced the launch of its 3D LCD TVs in India in partnership with the Valuable Group, a leading media company based out of Mumbai. The company has procured licences to telecast IPL matches in 3D formats.

LG Electronics will set up its 3D TVs where cricket fans will gather, including restaurants and cinema theatres across the country to coincide with Valuable Group's live 3D broadcast of the final four games of the Indian Premier League. Making it the first time any sporting event has been broadcast in 3D, the Indian cricket fans will be able to enjoy the action on stunning 3D TV.

The 3D TV model is one of the first commercially available 3D TVs in the world. It is viewed using polarized filter glasses which are light weight and affordable, enabling large groups of people to enjoy brighter 3D pictures regardless of viewing from a distance. Viewing of cricket and other sports like Soccer, Polo etc will be much more exciting on 3D formats.

On the occasion, Mr. Moon B. Shin, Managing Director, LGEIL, says, "We are glad to announce this partnership with the Valuable Group. This arrangement will secure LG's position in the 3D TV market in India. Considering the Indian market, 3D is a big bet for the television industry. The lack of 3D content, high pricing, and the required use of glasses remain big hurdles for the new technology. Keeping this in mind, LG will plan an aggressive marketing strategy to create a market for 3D TVs in India. We are looking forward to strengthen our market share in the 3D TV segment. "

"This will change the definition of cricket viewing, we all know that Cricket is a religion in India and it is all about enjoying the spirit of cricket. We are extremely proud of this association and we truly believe that this venture will benefit the viewers. We are looking forward for the first show and LG has made this possible with their innovative technology and smart product." says, Ameya Hete, CEO Valuable Group.

About LG Electronics, Inc.

LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics, home appliances, IT hardware and mobile communications space. In India for a decade, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry.

LGEIL has achieved a turnover of Rs 13,089 crores in 2009. LGEIL's manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture GSM Phones, Colour Televisions, Air Conditioners, LCD TVs, washing machine, refrigerators and Optical Disc Drives. This is India's first mobile phone manufacturing unit and also Asia's largest Optical Disc Drive manufacturing plant.

About Valuable Group

Valuable Group is the biggest media and entertainment company in India which manages and operates a spectrum of companies in three industry verticals- media and entertainment, technology and infrastructure. The company runs around 1700 cinemas with a 40 percent market share in India. The group recently acquired a global broadcasting license for Indian Premier League, the country's professional cricket league.


CONTACT DETAILS
Neeta Linz, Corporate Communication, LG Electronics India, +91 9811354375, neetalinz@lgindia.com
Archana Sharda, IPAN Hill & Knowlton, +91 9811838332, Archana.sharda@lg-one.com

KEYWORDS
CONSUMER, ENTERTAINMENT, SPORTS, MARKETING, BUSINESS SERVICES, ELECTRONICS, IT, MEDIA, TELECOMMUNICATIONS, TECHNOLOGY

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