BWI: Haier India Targets 200% Growth in 2010

Press release from Business Wire India
Source: Haier India
Wednesday, April 14, 2010 12:30 PM IST (07:00 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Electronic appliances & components, Household & personal care products & services, Retailers; Technology
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Haier India Targets 200% Growth in 2010


New Delhi, Delhi, India, Wednesday, April 14, 2010 -- (Business Wire India) -- -- Launches 25 new models across product categories in the market
-- Launches a wide range of LCD/ LED TVs and only LCD TVs with unique Motion Gaming Technology
-- Undertakes aggressive marketing and brand promotion campaign

Haier, one of the largest Home Appliances and Consumer Electronics brands, worldwide, announced its plans for 2010 with an aggressive strategy to reinforce its strength and spread across product categories and consolidate its position as the No.1 Refrigeration and Laundry Appliances brand in the world today. The company registered a robust growth of 216% in the first quarter of 2010 ended March 31 over the corresponding period in 2009. The company has announced an overall growth target of 200% in 2010 over 2009.

Haier today launched 25 new models nationwide inspired by consumer experiences across product categories as a step forward in achieving its ambitious growth plans. These include the new range of ultra-slim Full HD LED backlit TV's with 1.2 inch thickness, the slimmest in the category available in the market and a wide range of LCDs equipped with unique Motion Gaming Technology and recording as well as playing any program feature through the USB. LCD TVs are available form 16 inches to 42 inches. Haier is the only brand to have launched 22 inch LED and will very soon be introducing 24 and 32 inch models. Today Haier has the widest range of Side by side models in Refrigerators. The company also launched new range of Bottom Mounted Refrigerators (BMRs) called the BMR Plus, new models in Empress Series refrigerators, Deep Freezers, 5 star Split ACs, range of front and top load Washing Machines.

According to Mr. Eric Braganza, President, Haier Appliances India, "We at Haier are proud of our strong customer connect, which inspires us to break new barriers in consumer relevant innovation. We are well poised to achieve our growth target of over 200% this year over FY2009. In Q1 of FY 2010 we have already achieved a 216 % growth over the same period FY 2009. As we are now ready to enhance our range of products across product groups we are proud of the fact that Haier has one of the largest range of products across most of the categories."

"Haier's new range of LED TV represents its efforts to continuously innovate and introduce new cutting edge technologies offering convenience to the consumers in the Indian market. Innovation, functionality, durability, eco-compatibility and clear user-friendly functions were the criteria kept in mind while designing these ultra-slim ranges of LED TV's. We were backed by our global experience and a strong technological bandwidth," added Mr. Braganza.

In the year ahead, Haier also plans to consolidate its position as a pioneer in path-breaking technology, innovation combined with great emphasis on customer care and requirements. Haier today offers a host of world class products and has a presence in almost all segments of home appliances and consumer durables. The company offers more than 125 SKUs to the Indian consumer which are designed and developed keeping in mind the Indian consumer requirements and lifestyle.

Reiterating the company's plans to further strengthen and consolidate the brand image in India, Haier also unveiled a new Brand campaign titled "You Inspire Us". The campaign is a tribute to the wealth of knowledge that the Indian consumer possesses which has inspired many a technological and innovative changes in the products to suite the consumer needs and preferences.

The entire new range of Haier products will be available in retail outlets selling Haier products as well as in the shop in shops across the country. Haier has targeted more than 100 shop in shops across India, giving the customer an international shopping experience as they get an opportunity to see the complete range of Haier products. Haier also plans to strengthen its business through an aggressive sales channel expansion for its Appliance business as well as expanding and consolidating its after-sales service network across the country.

About Haier Group

The Haier group was set up in 1984 in Qingdao, China. In just over two decades as per Euromonitor Statistics of 2003, Haier was ranked as the 2nd largest Home Appliances brand in the world. According to Euromonitor statistics of 2008, Haier branded Refrigerators have been ranked as number 1 worldwide. The group has emerged as a top multinational, manufacturing a wide range of home appliances and consumer electronics products with 15 Industrial Parks globally including USA, Europe, Middle East, Africa, and South Asia other than its robust presence in China. The company has its marketing and sales network in 168 countries around the world, and in 2008, the group turnover aggregated US$ 18.2 billion. The product range comprises of over 15,100 models in 96 categories. Continuous innovation is the soul of Haier's corporate culture. Haier has been widely recognised as a leader of nine products in terms of domestic market shares and the 3rd player of three products in the world market and world-class company in the fields of home integration, network appliances, digital and large scale integrated circuits and new materials. Haier has long attached significance to innovation in satisfying the demands of worldwide consumers and realizing win-win performance between Haier and clients. Haier has currently obtained more than 7,000 patented technology certificates and 589 software intellectual property rights. Haier has hosted and taken part in modification of about 100 technological standards. Haier technology of safe care water heaters and dual drive washing machines has been proposed to the IEC Criteria.

About Haier India

Haier India is 100 per cent subsidiary of Haier Group, which started its commercial operations in January 2004. In India, the company's product range includes Haier colour televisions, refrigerators, washing machines, air conditioners, freezers for commercial & medical usage and Spa range of water heaters. Haier Products are available across India at all major retail outlets. Haier India has a state of the art manufacturing set up for Refrigerators at Ranjangaon, near Pune.


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KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, ELECTRONICS, HOUSEHOLD, RETAIL, TECHNOLOGY

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