BWI: Autodesk Appoints Redington India as its Value Added Distributor

Press release from Business Wire India
Source: Autodesk
Monday, April 12, 2010 01:51 PM IST (08:21 AM GMT)
Editors: General: Consumer interest, Entertainment, People; Business: Advertising, PR & marketing, Business services, Information technology, Media & entertainment; Technology
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Autodesk Appoints Redington India as its Value Added Distributor
Autodesk to Significantly expand its Distributor Footprint in India

New Delhi, Delhi, India, Monday, April 12, 2010 -- (Business Wire India) -- Autodesk, Inc. (NASDAQ: ADSK), a world leader in 2D and 3D design, engineering and entertainment software, through Autodesk Singapore, has appointed Redington India Limited, a leading integrated Supply Chain Solution Provider, as its Value Added Distributor (VAD) for India. Under this agreement, Redington India will distribute Autodesk's design software solutions through a network of Autodesk Value Added Resellers (VAR) across the country. The association is part of Autodesk's endeavor to expand the channel partner ecosystem in India.

Welcoming Redington into the Autodesk partner family, Ajay Bagepalli, Director - Channels and Business Development, Autodesk India & SAARC, said, "We are delighted to have Redington sign up as our VAD, and look forward to a long and mutually beneficial relationship. As we continue to expand our VAR network to address new markets and new territories, it is critical that this expansion is supported by a distribution framework that enhances the operational efficiencies across the supply chain. The addition of Redington to our existing VAD family is a significant step in this direction".

Commenting on the association, Mr. P. S. Neogi, President- Redington India Ltd, Redington India said, "This partnership with Autodesk will enable us to leverage Autodesk's software and solutions offerings to diversify our portfolio of products for the channel community and cater to the engineering, manufacturing, construction and geospatial domains."

Autodesk works with a strong channel partner network in the region to deliver the highest level of service to customers. Autodesk works closely with channel partners in the promotion, demonstration, installation, support and training requirements of Autodesk products and solutions. Autodesk channel partners help customers choose the best combination of software, hardware, and services to meet the desired objectives.

About Autodesk

Autodesk, Inc., is a world leader in 2D and 3D design, engineering and entertainment software for the manufacturing, building and construction, and media and entertainment markets. Since its introduction of AutoCAD software in 1982, Autodesk continues to develop the broadest portfolio of state-of-the-art software to help customers experience their ideas digitally before they are built. Fortune 100 companies -- as well as Academy Award winners for Best Visual Effects for the last 15 consecutive years -- use Autodesk software tools to design, visualize and simulate their ideas to save time and money, enhance quality and foster innovation for competitive advantage. For additional information about Autodesk, visit www.autodesk.com.

About Redington India

Redington provides end-to-end supply chain solutions for global brands in IT and Non-IT verticals in potential geographies of South Asia, Middle East and Africa. REDIL represents more than 48 leading global brands covering product categories like Systems, Software, Peripherals, Components, Network products, Mobile Phones etc. with vast reach of network. Some of the brands carried by Redington includes Hewlett Packard, Nokia, Microsoft, IBM, Lenovo, Samsung, Blackberry, Apple, Intel, Acer, Dell, Cisco, Epson, Seagate, APC, Oracle and Sun Micro. Through its network of over 22,000 resellers and 70 warehouses, the Company distributes products across geographies in India, Middle East, Africa and Singapore. The company also provides warranty and post warranty services. The consolidated turnover of the company for the FY 2007-2008 stands at Rs.108700 million (over US$ 2.7 Billion). Website: www.redingtonindia.com

Autodesk and AutoCAD are registered trademarks or trademarks of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries. Academy Award is a registered trademark of the Academy of Motion Picture Arts and Sciences. All other brand names, product names or trademarks belong to their respective holders. Autodesk reserves the right to alter product and services offerings, and specifications and pricing at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document.

© 2010 Autodesk, Inc. All rights reserved.


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