BWI: Artix Entertainment Taps PlaySpan to Power Online Payments

Press release from Business Wire India
Source: PlaySpan India Pvt Ltd
Thursday, April 22, 2010 09:00 PM IST (03:30 PM GMT)
Editors: General: Consumer interest, Entertainment; Business: Advertising, PR & marketing, Banking & financial services, Business services, Information technology; Technology
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Artix Entertainment Taps PlaySpan to Power Online Payments
UltimatePay® Enables Over 100 Million of Artix Entertainment's Players to Experience Premium Content

Mumbai, Maharashtra, India, Thursday, April 22, 2010 -- (Business Wire India) -- Artix Entertainment LLC, a leading developer of browser-based MMO games, today announced a new partnership with PlaySpan, the global leader in monetization solutions for online games, virtual worlds, and social networks. The agreement enables players of the highly popular Artix Entertainment games -- AdventureQuest Worlds, EpicDuel, DragonFable, MechQuest, and AdventureQuest -- to use PlaySpan's UltimatePay to purchase and enjoy premium content.

All Artix games are free to play, 100% web browser-based RPGs. Artix's two newest MMOs AdventureQuest Worlds and EpicDuel offer real-time RPG combat, original art, and an entire world for players to explore. Players can battle monsters online with their friends and family to obtain weapons, armor, pets, and items. Paid members enjoy access to member-only exclusive classes, weapons, areas, shops, quests, and special pets. Although transparent to the over 100 million Artix players worldwide, UltimatePay will power their credit card and other payment transactions.

UltimatePay (the combination PayByCash's 12 years of payment services experience and Spare Change's leading social network micropayment platform) provides over 85 global payment methods including Credit card, PayPal, mobile, cash based, and the top selling Ultimate Game Card.

"We selected PlaySpan as our main payment services provider based on its solid reputation and demonstrated expertise," said Daniel Vasile, Business Development Manager of Artix Entertainment. "UltimatePay provides a secure and easy purchase experience for our millions of players, enabling them to enjoy the fantastic members only content available in each of our games."

"Partnering with Artix and its terrific games is further tribute to the quality of PlaySpan's products and its people. We now have over 120 professionals focused on providing our partners and customers excellent products and service," said Karl Mehta, Founder & CEO of PlaySpan. "We are thrilled that Artix selected our flagship product UltimatePay to help drive its business and we look forward to growing together."

About Artix Entertainment LLC

Artix Entertainment LLC, is a privately held, game development and publishing studio that specializes in creating online, browser-based, anime-style, role-playing Flash games with a distinctive visual style and high-quality game play. Artix has developed a wide range of games with storylines that are based in the fantasy, sci-fi, and adventure genre. Content within the games is updated on a weekly basis creating a compelling experience which keeps users coming back frequently for new content and story lines. Please visit www.artixentertainment.com for more information.

About PlaySpan Inc.

PlaySpanT is the global leader in monetization solutions for over 1,000 online games, virtual worlds, and social networks. PlaySpan's patent-pending in-game digital goods commerce and micropayment platform enables game publishers and developers to generate new revenues, acquire new users, and extend the loyalty of existing users.

PlaySpan also provides global payment solutions through its UltimatePay product which enables users to make safe, convenient, and friendly in-app purchases using over 85 global payment methods in 180 countries. UltimatePay includes PlaySpan's ULTIMATE GAME CARD, which is a pre-paid card available in over 45,000 retail locations across North America and growing rapidly worldwide.

PlaySpan is headquartered in Silicon Valley with offices in Ohio, Virginia, and Mumbai. Investors include Easton Capital, Menlo Ventures, STIC and Novel TMT Ventures. The company won the 2009 OnHollywood Category Award for Best Gaming Company.

For more information about PlaySpan, visit: http://corp.playspan.com


CONTACT DETAILS
Vinayak Rao, PlaySpan India Pvt Ltd, +91 9820045958, Vinayak.rao@playspan.com

KEYWORDS
CONSUMER, ENTERTAINMENT, MARKETING, BANKING, BUSINESS SERVICES, IT, TECHNOLOGY

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