BWI: Anuj Saxena Gives Delhi Beauties 'FairOne Miss Delhi' Contest

Press release from Business Wire India
Source: Elder Health Care Ltd
Monday, April 05, 2010 03:17 PM IST (09:47 AM GMT)
Editors: General: Consumer interest, Entertainment, Fashion, Lifestyle, People; Business: Advertising, PR & marketing, Business services, Healthcare, biotechnology & pharmaceutical, Household & personal care products & services; Healthcare
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Anuj Saxena Gives Delhi Beauties 'FairOne Miss Delhi' Contest
Miss Delhi to Qualify for Ms India Platinum, who will Get a Chance to Play a Leading Role in Anuj Saxena's Forthcoming Movie

New Delhi, Delhi, India, Monday, April 05, 2010 -- (Business Wire India) -- Close on the heels of successful beauty pageants in Mumbai & Pune christened "FairOne Miss Mumbai" and "FairOne Miss Pune" respestively, the Anuj Saxena promoted Maverick Productions Limited brings the much-anticipated event to Delhi with "FairOne Miss Delhi" giving Delhi girls a chance to realize their modelling and cinema dreams.

Presented by Elder Health Care Ltd in association with Gitanjali and Chronotech, the entries to FairOne Miss Delhi are open to all aspiring young female Delhi residents aged between 16 and 22 years. The forms are to be completed and submitted to Maverick Productions, the organizers and promoters of the event. The grand finale is to be held on 23rd April 2010 at Ansal Plaza, Amphitheatre, New Delhi and will be preceded by a 10-day grooming session of the contestants. The sub-events include Beyu Miss Beautiful Face, Geetanjali Miss Glitter, AMPM Miss Beautiful Smile will be held one week prior to the Grand Finale, New Delhi.

The FairOne Miss Delhi 2010 Queen stands to win a cache of gifts from a host of sponsors, besides a cash prize.

According to Dr. Anuj Saxena, Managing Director, Elder Health Care Ltd "Delhi has been the Mecca of the beauty and fashion scene in India, home to many of India's bold and beautiful from different backgrounds. FairOne endeavours to provide a unique platform for deserving talent in the city who are otherwise unable to realize their dreams only due to lack of adequate opportunities and guidance. This search was preceded by Miss Mumbai & Miss Pune' and will be followed by 'Miss Kolkata. The pageants across all the four cities will provide a debut for some of India's best combination of beauty and brains." The winners from various cities will qualify for the FairOne Ms India Platinum pageant which will be the icing on the cake as the winner of this grand event will get a lead role in one of the forthcoming Bollywood movies of Maverick Productions, which is a leading producer of movies.

The panel of judges will comprise of an eminent group of celebrities and fashionistas. Professional experts in fields of fitness, beauty, personality development, ramp walk, and diets will groom the contestants. "Organizing the contest is one part, grooming the contestants on the whole is another. We have roped in top professionals who will ensure that all the contestants are groomed to perfection and take home learnings that will take them on to new heights of achievement", said Dr. Anuj Saxena, CEO, and Maverick Production. The event is conceptualized and directed by Mr. Deepak Chopra (Director - Special Projects, Maverick Productions)

Some of the notable past winners of the title have gone on to achieve great success as models and actors, like Nisha Harale Bedi (Successful Model & Artist), Shivangi Parikh who won the Miss India crown (Asia-Pacific), Shveta Salve, who has made it big on the small screen and Pooja Shah a successful model and currently a pilot with an international airline.

FairOne is a completely natural formulation by Shahnaz Hussain, India's Beauty specialist and is marketed by Elder Health Care, part of the Rs 700 crore Elder group. FairOne is ideal for the girls of today who can use it to tone up the skin to become soft and fairer in a short time. Headed by Dr. Anuj Saxena, Elder Health Care Ltd is amongst the fastest growing manufacturer and marketer of self care products catering to the needs of millions across the world. Elder Health Care Limited has been growing at a rapid pace of more than 40 % year on year for the past three years. The company aims to reach a turnover of Rs 120 crore by end of financial year 2009-10.

For more information click on www.elderhealthcare.in

To view photograph,click the link below:

FairOne Cream
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Pic1(98).jpg


CONTACT DETAILS
Mr. Ajay Ghooli, Elder Health Care Ltd, +91 22 26730058, gajay@elderindia.com
Mr. Mitesh M Kapadia, Sentinel Public Relations Pvt Ltd / Sentinel Advertising Services, +91 9820503876, mitesh@publicrelationindia.com
Ms Manisha G, Sentinel Public Relations Pvt Ltd / Sentinel Advertising Services, +91 9322932150, manisha@publicrelationindia.com

KEYWORDS
CONSUMER, ENTERTAINMENT, FASHION, LIFESTYLE, PEOPLE, MARKETING, BUSINESS SERVICES, HEALTHCARE, HOUSEHOLD, HEALTHCARE, ELDERHCL.BO.BO

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