Press release from Business Wire India
Source: Maximizer Software Ltd.
Tuesday, March 30, 2010 11:14 AM IST (05:44 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Electronic appliances & components, Information technology, Telecommunications; Technology
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Maximizer Software Announces Maximizer CRM 11 for Small and Medium Sized Businesses in India with Industry's First All-Inclusive Licences - Desktop, Web and Mobile
Bracknell, United Kingdom, Tuesday, March 30, 2010 -- (Business Wire India) -- Unveiling its largest-ever customer access footprint through expanded web and mobile delivery, Maximizer Software Inc., a leading provider of simple, accessible customer relationship management (CRM) and mobile CRM solutions for small and medium-sized businesses (SMEs) and divisions of large enterprises, today announced the availability in India of its latest version, Maximizer CRM 11. As the first SME-focused CRM provider offering an inclusive, all-access license model - encompassing desktop, web and mobile CRM access options - Maximizer's newest version enables mobilised workforces to capitalise on business opportunities from any location.
"In an environment where SMEs are continually pushed to do more with less while achieving demanding sales targets and operating as efficiently as possible, we developed Maximizer CRM 11 to give them a competitive edge and comprehensively support both their in-office and mobilised workforces," said William Anderson, executive vice president of technology, Maximizer Software.
"The global economic climate is improving but there are still some old issues and new challenges that SMEs have to address urgently if they are to rebuild their businesses, return to growth and boost their bottom line," adds Mike Richardson, managing director, Maximizer Software EMEA. "They have to balance the need for a steady flow of high-quality sales leads with delivering first class customer service, for example, while ensuring rapid response in a 24/7 global economy. Maximizer CRM 11 is a valuable asset that helps make every sales opportunity count by providing real time insight into performance; informs better decisions by turning data into knowledge; and saves time, resources and money by automating best practices.
"Maximizer CRM also allows organisations to adapt to changing work patterns - acting as a gateway to information anytime, anywhere - so teams need never be out of touch, nor lose business opportunities because of slow response."
Expanded Web Access Reach and Marketing Capabilities
Maximizer CRM now supports the Firefox web browser, which appreciably broadens its web access footprint beyond Microsoft® Windows®, to include both Apple (Mac) and Linux platform users. Additionally, full marketing campaign support via web access now enables marketing staff to send e-mail campaigns and track and report on results from anywhere.
Powerful Sales Performance Management and Business Intelligence Tools
Offering expanded sales force automation and business intelligence capabilities, Maximizer CRM 11 gives organisations increased visibility into actual performance for better evaluation and forecasting, as well as tools to proactively keep sales opportunities moving forward.
For example, Sales Quota Management now gives managers real-time insight into sales performance, which enables them to determine accurate annual/monthly sales results for individuals, teams, or by territory, compared against sales quotas. Managers can monitor ongoing sales performance from their quota window or dashboard. Additionally, Sales Opportunity Monitoring allows sales teams and managers to proactively monitor opportunities and encourage forward progress during the sales cycle.
New wizard-driven dashboards enable executives and managers to monitor key performance indicators that matter most to them. Real-time indicators can be easily customised, reflecting the most meaningful data in real-time, including the ability to click through to a deeper level of information or view lists. Maximizer CRM 11 features a new, intuitive user interface based on Microsoft Office's familiar 'ribbon' style navigation found at the top of Microsoft Office applications.
More End-to-End Mobile CRM Features
Delivered via smartphones such as BlackBerry® devices, Maximizer Mobile CRM gives professionals instant access to information in the field, including customers' history, leads, sales opportunities, dashboards, customer service cases, documents, and schedules. New Maximizer Mobile CRM features include optimised usability, such as a redesigned interface, tighter integration with native BlackBerry applications, and more end-to-end features that enable deeper interaction with real-time customer data. Wireless synchronisation is no longer required.
Availability
Maximizer CRM 11 is available in Group and Enterprise Editions. Orders may be placed directly from Maximizer or through its global network of business partners, including Virtuos Solutions, headquartered in New Delhi. New all-access licence pricing includes desktop, mobile and web access, as well as one full year of inclusive upgrade assurance and technical support. Please inquire for full pricing and promotional offers valid until May 28, 2010.
About Maximizer Software
For more information, please visit: www.max.co.uk or www.maximizer.eu
For more information about Virtuos Solutions please visit: www.virtuos.com.
CONTACT DETAILS
Mark Carter, Marketing Manager EMEA, Maximizer Software Ltd., +44 (0) 1344 766909, mcarter@max.co.uk
KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, ELECTRONICS, IT, TELECOMMUNICATIONS, TECHNOLOGY
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