BWI: Tele Atlas Launches New Map of India with Expanded Coverage and Rich Visual Content

Press release from Business Wire India
Source: Tele Atlas Kalyani India Ltd,
Tuesday, January 19, 2010 03:00 PM IST (09:30 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Telecommunications; Technology
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Tele Atlas Launches New Map of India with Expanded Coverage and Rich Visual Content
High-quality Tele Atlas Maps and Content Demonstrate Company's Commitment to Mumbai's Booming Telecom and Commercial Market; Company Releases digital Maps with more than 1.5 million points of Interest Across 53 Categories and including 560,000 Villages

Mumbai, Maharashtra, India, Tuesday, January 19, 2010 -- (Business Wire India) -- Tele Atlas Kalyani India Ltd, a leading provider of digital maps and dynamic content for navigation and location-based solutions, today unveiled its latest expanded map for India. Targeting consumer, business and government market segments, including Mumbai's growing commercial and telecom sectors, the released maps of nearly 640,000 kilometers of navigable roads cover more than 75 percent of the country's urban population.

Tele Atlas' new map of India provides navigable street network coverage for turn-by-turn and location-based applications of 336 cities across the country. It also includes 2D City Maps that cover more than 350 square kilometers across eight key Indian cities including Mumbai and provides 82 3D landmarks of notable structures in major cities. The new Tele Atlas maps also provide more than 1.5 million points of interest (POIs), across 53 categories. These include residential buildings and apartments, shops, places of worship, schools, hotels, banks, petrol stations, and other popular destinations and including more than 560,000 villages points.

"Growth in location-based products and services in India, from automotive to wireless and location-based services (LBS), enterprise and government applications, continues to outpace many regions around the world," said Rajive Chandra, Tele Atlas Director of Sales and Marketing, APAC. "Mumbai, which is the commercial capital of India, boasts a population of more than 14 million people and a mobile density that already exceeds 100 percent, according to leading industry analysts. With a strong team, high-quality digital maps and rich content, Tele Atlas is in the best position to continue to help our customers in Mumbai and around the world enhance their navigation and location-based solutions and enrich their end users' experiences. We've made significant investments here, and today enjoy a leading position as India's premier digital mapping provider."

Designed to be fully aligned with Tele Atlas' global map offering and seamlessly integrated within Tele Atlas' Asia Pacific regional data offering, the new Tele Atlas maps and content for India are available for Tele Atlas portable navigation, wireless, Internet, automotive and enterprise customers worldwide for compilation and deployment. The release marks the company's third commercial delivery of India products within the past year. Tele Atlas will continue to expand its offering of India in the future with additional map coverage and content throughout 2010.

Notably, in 2008, Tele Atlas Kalyani India was named first VAR of India's digital maps, allowing Tele Atlas Kalyani India to release Survey of India-approved digital maps and custom map content within the public domain for commercial use.

The Tele Atlas map database for India provides highly precise geometry combined with positional accuracy for a superior navigation experience. In addition to expanded road network coverage, Tele Atlas' latest map of India includes advanced display features such as 3D Landmarks, 2D City Maps, and lane and signpost information, which provide richer navigation and local search applications with maps that more closely reflect end users' surroundings.

Tele Atlas Kalyani India is a joint venture between the Kalyani Group and Tele Atlas.

About Tele Atlas

Tele Atlas delivers the digital maps and dynamic content that power many of the world's most essential navigation and location-based services (LBS). Through a combination of its own products and partnerships, Tele Atlas offers map coverage of more than 200 countries and territories worldwide. The company was founded in 1984 and has offices in 27 countries around the world. Today, Tele Atlas maps are developed with the insight of a community of millions of GPS system users worldwide, who are adding to the company's unmatched network of sources to track and validate changes in real time, and deliver the best digital maps and dynamic content. For more information, visit www.teleatlas.com or http://investors.tomtom.com/index.cfm Tele Atlas is a subsidiary of TomTom N.V. (AEX: TOM2).


CONTACT DETAILS
Melissa Dmello, 20:20 MEDIA, +91 9867043485, melissa.dmello@2020india.com
Erin Delaney, Tele Atlas, +1 617 721 1923, erin.delaney@teleatlas.com

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, TELECOMMUNICATIONS, TECHNOLOGY

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