BWI: TechMedia Kick Starts their First CSR Activity in India

Press release from Business Wire India
Source: TechMedia Advertising (India) Pvt. Ltd.
Wednesday, January 27, 2010 05:45 PM IST (12:15 PM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Media & entertainment; Technology
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TechMedia Kick Starts their First CSR Activity in India
Organized Maha Kumbhabhishekam of Sri Kutram Poruthaeswarar Temple at Aaduthurai in association with Maha Sitthargal Trust

Perambalur, Tamil Nadu, India, Wednesday, January 27, 2010 -- (Business Wire India) -- The Maha Kumbhabhishekam (consecration) of Sri Kutram Poruthaeswarar Temple was performed today at Aaduthurai, Perambalur. TechMedia Advertising (India) Private Limited, a Singapore based leading outdoor media technology Solutions Company, in association with Maha Siddhargal Trust organized the kumbhabhishekam. As part of their first CSR activity in India, TechMedia donated a sum of Rs.25 lakhs to the Maha Siddhargal Trust to help and maintain the ancient art forms in the oldest temples of Tamil Nadu.

The kumbhabhishekam commenced on 22nd January 2010 and ended with the grand Maha kumbhabhishekam performed this morning between 9.00 am to 10.00 a.m. The ceremony was graced with the presence of His Holiness Guruji Annai Sitthar Rajakumar, the Founder and Trustee of Maha Sitthargal Trust, Mr.Periyakaruppan, Hon'ble Minister for Hindu Religious and Charitable Endowments, Mr K N Nehru, Hon'ble Minister for Transport, Mr. Anbarasan, Hon'ble Minister for Labour, Mr M Vijayakumar, Collector, Perambalur, Mr.Muthuswamy, I.A.S., Mr P R Sampath, I.A.S., Ms. Vanitha, I.P.S., Mr Velurasa, I.A.S., District Collector, Nasik, members of the trust Shri M K Balasubramanian, Shri D Pazhani, Shri Pachamuthu, Shri R Arjunan, other sponsors of the event including Mr. Ratner Vellu, Director, TechMedia, Mr. William Goh, Director and Treasurer, TechMedia, Mr. K. Mani, Asst. Country Head, TechMedia and devotees from all over Tamil Nadu.

The Maha Kumbhabhishekam began with the priest offering prayers to the presiding deities Lord Kuttram Porutheeswarar, the Lord of Forgiveness and his consort Sree Suguntha Kunthalambigai Ammal. As part of the rituals, Rajagopuram and Vimana kumbhabhishekam, Moolasthana Kumbhabhishekam and Maha Abhishekam were performed. During the kumbhabhishekam week, a series of pujas were performed, including Vigneshwara Puja, Ganapathy Homam and Navagraha Homam.

Commenting on the kumbhabhishekam, Mr. K. Mani, Asst. Country Head, TechMedia said, "We are extremely happy to join hands with Maha Siddhargal Trust and the Tamil Nadu Government to participate in the consecration of Lord Kutram Poruthaeswarar temple. It is our honor to be a part of this initiative to preserve one of the oldest and precious monuments of Tamil Nadu. The ceremony was a good experience for us to get an insight into the rich culture of Tamil Nadu."

He added, "We at TechMedia have a strong community conscious drive and intend to organize secular charity initiatives in India in the near future."

The kumbhabhishekam was magnificently carried out in a grand manner by Honorable Guru Vihas Ratna Dr. Sivasri K. PichaiGurukkal, Chief Priest of Shri Karapaka Vinayakar temple, Pillayarpatti.

About TechMedia Advertising (India) Pvt. Ltd.

TechMedia Advertising (India) Pvt. Ltd. is one of the leading new outdoor media technology solutions company designed to increase market presence and brand awareness, based out of Singapore. TechMedia provides better brand positioning and visibility of their clients through their advanced outdoor technology.

TechMedia operates their business with JV partners in the areas of mobile digital advertising in public transport long distance buses in India.

For more information, visit www.techmediaadvertising.com.

About Sri Kutram Porutheeswarar Temple

Sri Kutram Poruthaeswarar temple was built during the Chola dynasty in the 12th century and has been given due importance by the subsequent rulers of Chera and Pandya dynasties. This temple is graced by the deities of Lord Kutram Poruthaeswarar, who is believed to be the Lord of Forgiveness and his consort Sree Suguntha Kunthalambigai Ammal.

The Lord is also believed to be a form of Lord Shiva and the Goddess, a reincarnation of Goddess Parvathi. The temple is situated in Aaduthurai, Perambalur and according to legend -- one's sins in life would be forgiven by paying homage to this temple.

For more details please visit www.mahasiddhargaltrust.com


CONTACT DETAILS
Suresh Krishnan, Associate Director, IPAN Hill and Knowlton, +91 (44) 28207005 / 28275294/ +91 9840097045, skrishnan@ipanhillandknowlton.com
Sunanthy Devi, Manager - Corporate Communication, TechMedia Advertising (India) Pvt. Ltd, +91 (44) 45024262/ +91 9500009403, sunanthydevi@tma-i.net

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, MEDIA, TECHNOLOGY

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