BWI: Talisma and HCL Technologies Enter into a Strategic Partnership

Press release from Business Wire India
Source: Talisma Corporation Pvt. Ltd.
Friday, January 08, 2010 12:40 PM IST (07:10 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Information technology, Telecommunications; Technology
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Talisma and HCL Technologies Enter into a Strategic Partnership
Talisma Extends CRM Leadership in fast-growing BPO Services Industry

Bengaluru, Karnataka, India, Friday, January 08, 2010 -- (Business Wire India) -- Talisma Corporation Pvt. Ltd., a leading provider of Customer Relationship Management (CRM) solutions have announced an alliance with HCL Technologies Ltd. - BPO Services to offer HCL clients an end-to-end service with Talisma CRM. From the automation of sales and marketing, to customer portals and support, helpdesk and analytics, Talisma's CRM application helps organizations integrate multiple channels of communication to build successful relationships with customers and constituents.

Talisma's wide expertise in offering customers with robust CRM applications that are flexible, configurable, and more extensible, along with HCL's expertise in the BPO segment will help in offering their clients enriched service centre functionality as part of a fully-managed service to support CRM Business Process Outsourcing (BPO) propositions. This strategic alliance will aid in addressing the diverse and sophisticated needs of clients both large and small. Additionally, Talisma's CRM applications will help in providing a highly personalized customer experience that will open new avenues for businesses to communicate better with their customers.

CRM Management is the key to businesses across major verticals like Retail, BFSI, Telecom and Utility for customer retention and acquisition, with the available opportunity in each of the verticals higher than USD 20 billion in the focused geographical region. The increasing customer-centricity and customer service orientation of businesses has created a huge demand for CRM applications. This joint go-to-market strategy enables enterprises choose CRM BPO solutions either on a project or on a process management basis.

"This strategic alliance would prove to be highly advantageous to the current HCL customer relationships, especially since modulated services like marketing, sales and services management can now be availed through all channels interrelated with existing applications and software, and without significant investment", said Mr. Neeraj Tandon, Head - Retail & Utilities, HCL Technologies Ltd.- BPO Services.

Providing exceptional customer service relies on moving beyond traditional CRM and embracing a more holistic approach to communication and services. In the new world, enterprises are looking at solutions that are proven, on-demand with effective cost models. The Talisma-HCL model addresses this opportunity effectively and provides the market with a combination of wing-to-wing and modulated solutions, based on specific client requirements.

"We believe that Customer Orientation and Superior Technology are the answers to a competitive market. Given our strong presence in the India and developed expertise across the major verticals, this association will enhance HCL's offerings by providing clients with a complete services package. This strategic alliance will augment Talisma's service portfolio by helping us migrate from the Transaction Management model to the more comprehensive Transaction Implementation, Design and Execute model", said Mr. Rajendra Mruthyunjayappa, Managing Director, Talisma's Asia-Pacific and European Operations, Talisma.

Talisma has vast experience in providing "a best of breed", flexible, and affordable CRM software across verticals, which enables Customer Lifecycle Management across marketing, sales, and service functions, and powers organizations to quickly, effectively, and accurately communicate with customers.

About HCL Technologies Ltd. - BPO Services

HCL Technologies Ltd. - BPO Services (HCL BPO) is one of the early players of Business Process Outsourcing. With several Fortune 500/Fortune Global 500 customers, 155+ processes and over 11,360 professionals operating out of India, the UK and USA, HCL BPO has strong domain knowledge and runs quality driven processes. HCL BPO's focus verticals include Telecom, Retail & Utility, Banking & Financial Services, Insurance, Hi-Tech & Manufacturing, and Media, Publishing & Entertainment. This apart, the company services various areas of operations that include Supply Chain Management, Financial Accounting Outsourcing, Knowledge Process Outsourcing, Customer Relationship Management, Technical Support Services and Human Resource Outsourcing.

The Black Book of Outsourcing ranked HCL BPO 1st globally among Cross-Industry Business Process Outsourcing vendors and also among the Top 50 Best Managed Global Outsourcing Vendors. IAOP ranks HCL BPO in the Leaders category of the 2009 Global Outsourcing 100. Hewitt ranks HCL No. 1 Employer in India and Best Employer in Asia in its 2009 Study. The organization ranks among the Top 10 in the Employee Satisfaction Survey 2009 by DQ-IDC. HCL BPO is the largest BPO service provider in Northern Ireland. For more information, please visit www.hclbpo.com

About HCL Technologies

HCL Technologies is a leading global IT services company, working with clients in the areas that impact and redefine the core of their businesses. Since its inception into the global landscape after its IPO in 1999, HCL focuses on 'transformational outsourcing', underlined by innovation and value creation, and offers integrated portfolio of services including software-led IT solutions, remote infrastructure management, engineering and R&D services and BPO. HCL leverages its extensive global offshore infrastructure and network of offices in 26 countries to provide holistic, multi-service delivery in key industry verticals including Financial Services, Manufacturing, Consumer Services, Public Services and Healthcare. HCL takes pride in its philosophy of 'Employee First' which empowers our 54,443 transformers to create a real value for the customers. HCL Technologies, along with its subsidiaries, had consolidated revenues of US$ 2.3 billion (Rs. 11,270 crores), as on 30th September 2009 (on LTM basis). For more information, please visit www.hcltech.com

About HCL Enterprise

HCL is a $5 billion leading global Technology and IT Enterprise that comprises two companies listed in India - HCL Technologies & HCL Infosystems. Founded in 1976, HCL is one of India's original IT garage start-ups, a pioneer of modern computing, and a global transformational enterprise today. Its range of offerings spans Product Engineering, Custom & Package Applications, BPO, IT Infrastructure Services, IT Hardware, Systems Integration, and distribution of ICT products across a wide range of focused industry verticals. The HCL team comprises over 60,000 professionals of diverse nationalities, who operate from 26 countries including over 500 points of presence in India. HCL has global partnerships with several leading Fortune 1000 firms, including leading IT and Technology firms. For more information, please visit www.hcl.in

About Talisma

Talisma Corporation Pvt. Ltd., a wholly owned subsidiary of Campus Management Corporation, is a leading Customer Relationship Management (CRM) software solutions provider. Talisma serves thousands of customers across different industries through its various vertical solutions ensuring leadership through its multi-channel approach. Talisma enables organizations to globally deliver an exceptional customer experience throughout the customer lifecycle with its Marketing, Sales, and Service modules. Headquartered in Boca Raton, Talisma is based in Bangalore, India with offices in Mumbai, Chennai, Delhi, and Kolkata. Visit us at www.talisma.in

Forward-looking Statements

Certain statements in this release are forward-looking statements, which involve a number of risks, uncertainties, assumptions and other factors that could cause actual results to differ materially from those in such forward-looking statements. All statements, other than statements of historical fact are statements that could be deemed forward looking statements, including but not limited to the statements containing the words 'planned', 'expects', 'believes', 'strategy', 'opportunity', 'anticipates', 'hopes' or other similar words. The risks and uncertainties relating to these statements include, but are not limited to, risks and uncertainties regarding impact of pending regulatory proceedings, fluctuations in earnings, our ability to manage growth, intense competition in IT services, Business Process Outsourcing and consulting services including those factors which may affect our cost advantage, wage increases in India, customer acceptances of our services, products and fee structures, our ability to attract and retain highly skilled professionals, our ability to integrate acquired assets in a cost effective and timely manner, time and cost overruns on fixed-price, fixed-time frame contracts, client concentration, restrictions on immigration, our ability to manage our international operations, reduced demand for technology in our key focus areas, disruptions in telecommunication networks, our ability to successfully complete and integrate potential acquisitions, the success of our brand development efforts, liability for damages on our service contracts, the success of the companies /entities in which we have made strategic investments, withdrawal of governmental fiscal incentives, political instability, legal restrictions on raising capital or acquiring companies outside India, and unauthorized use of our intellectual property, other risks, uncertainties and general economic conditions affecting our industry. There can be no assurance that the forward looking statements made herein will prove to be accurate, and issuance of such forward looking statements should not be regarded as a representation by the Company, or any other person, that the objective and plans of the Company will be achieved. All forward looking statements made herein are based on information presently available to the management of the Company and the Company does not undertake to update any forward-looking statement that may be made from time to time by or on behalf of the Company.


CONTACT DETAILS
Rajeev N S, Talisma Corporation Pvt. Ltd., +91 9886784615, rajeevns@talisma.com
Patricia Sridhar, HCL Technologies Ltd. - BPO Services, +91 9600048422, patricia.sridhar@hcl.in

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, IT, TELECOMMUNICATIONS, TECHNOLOGY

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