BWI: India’s first Whisky Luxury Experience at WHISKY LUXE

Press release from Business Wire India
Source: Whisky Luxe
Monday, January 25, 2010 01:52 PM IST (08:22 AM GMT)
Editors: General: Consumer interest, Food & drink, Lifestyle; Business: Advertising, PR & marketing, Business services, Media & entertainment
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India's first Whisky Luxury Experience at WHISKY LUXE


New Delhi, Delhi, India, Monday, January 25, 2010 -- (Business Wire India) -- For the first time in India, 'Whisky Luxe', an exciting new luxury experience is being introduced by the international Whisky Magazine team. The experiential setting will exhibit a wide range of whiskies & luxury services, to guests, proposed on January 29, 2010 at the ITC Maurya Sheraton, New Delhi. The opportunity also towards driving the concept of 'Responsible Drinking'. Whisky Luxe is planned across iconic destinations around the globe, including St.Petersburg, Singapore, South of France, etc.

Celebrating the occasion with some of the finest whiskies of the world, the experiential platform will see an elite representation from the spirits industry and luxury brands. The most enthusing and exciting part of the event will be the Premiere Whisky Tasting Opportunity, Whisky & Food pairing, Whisky & Desserts, Whisky Holidays, Whisky Bars, besides introduction of new labels, Brand Showcases, a Whisky Masterclass, Lifestyle Lounges, Whisky Safari etc. With great cuisine, entertainment and the best of whiskies from across the globe, the session will not only be entertaining, but educative in nature.

Looking forward to the wonderful opportunity, says Sandeep Arora, Director Spritual Luxury Living Pvt Ltd, "I am delighted to bring Whisky Luxe to India. India is the largest whisky market in the world and becoming increasingly discerning, with value now being added to the vast volumes. Whisky Luxe will be an exclusive experience and a grand showcase of the finest range of whiskies of the world with the idea to grow a lifestyle cult and seed the thought of 'Responsible Drinking' with our people".

Three natural markets for Whisky Luxe are:

-- Specialist markets where a select number of whiskies are available; Monaco, Singapore, India
-- Markets where whiskies are a lifestyle statement and premium whiskies co-exist with luxury brands
-- Markets where Whisky Live is appropriate in one city and Whisky Luxe appropriate in others (China for Whisky Live Shanghai and Whisky Luxe Beijing; Russia for Whisky Live Moscow and Whisky Luxe St Petersburg)

India is one of the promising Whisky markets in the world. Scotch whisky is growing at almost 20%per annum, with some brands individually recording a growth over 40% or more. Malt whisky, premium whiskies, is a growing category in India, wherein the total whisky market is around 100 million cases, of which imported whiskies account for around 300,000 cases per annum. With a number of international players slated to launch their brands in the Indian market, category investment, product availability and promotions are bound to increase, which will provide a wider range of choices for Indian consumers.

On the same platform the third edition of the most prestigious Whisky Awards in the world called Icons of Whisky Awards 2010 will also be presented by Glenfiddich, Most Awarded Single Malt Scotch Whisky in the world. The First Edition was launched in 2008. The Icons of Whisky have established premier standards throughout the world, identifying and appreciating quality across the global industry & communicating its views to the consumers in a clear & constructive way.

The Icons of Whisky are organized by Whisky Magazine, the world's best read magazine on the subject, now published in Japanese, French & Spanish. Launched in 1998, Whisky Magazine has been celebrating the whiskies of the world consistently and now seeks to present the highest accolade for whisky, the Icons of Whisky, in every leading whisky nation of the world.

About Glenfiddich

Considered to be the jewel in the crown of William Grants & Sons, Glenfiddich Single Malt Scotch Whisky is the best selling and the most awarded Single Malt Scotch Whisky in the world. This 122 year old Scotch whisky brand with an unrivalled legacy was the first single malt to be taken to the world when no one else believed it could be done. The Glenfiddich range includes the Private vintage casks, Glenfiddich 50 YO, Glenfiddich 40 YO, Glenfiddich30 YO, Glenfiddich 21 YO, Glenfiddich 18 YO, Glenfiddich 15 YO and Glenfiddich 12 YO.

About Spiritual Luxury Living

Spiritual Luxury Living (Pvt.)- (SSL) is a full service International Spirits and Premium Beverage Management Company, based out of New Delhi, India. Started in 2002, by Sandeep Arora, Ambassador of Whisky, it has offices and associates in New Delhi, Mumbai, Bangalore, Singapore and London. It is the only premium spirits marketing firm in India. SLL markets Whisky and explores its dimensions, showcasing the various attributes of the amber nectar. It is completely dedicated to Whisky and leads this spirit vertical in the country-housing the largest portfolio of Whisky products and Services in India. SSL has a strong balance of value & volume in products & marketing. The qualified and knowledgeable teams at SSL excel in crafting customized products & services. It is fully equipped with a great infrastructure to support efficient and effective distribution and marketing of whisky brands across India.

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CONTACT DETAILS
Neha Sharma, Senior Management Associate, IPAN Hill & Knowlton, + 91 9810080128, nsharma@ipanhillandknowlton.com
Sandeep Arora, Exclusive Representative - India, Whisky Magazine, + 91 9811011110, sandeep@sllpl.com/sandeep@spiritualwhisky.com

KEYWORDS
CONSUMER, FOOD, LIFESTYLE, MARKETING, BUSINESS SERVICES, MEDIA

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