BWI: Hon’ble Minister Shri Salman Khurshid Inaugurates L’Attitude 13° 5’ - Great Lakes Institute of Management’s Annual B-School Festival

Press release from Business Wire India
Source: Great Lakes Institute of Management
Monday, January 11, 2010 03:05 PM IST (09:35 AM GMT)
Editors: General: Consumer interest, People; Business: Advertising, PR & marketing, Business services, Education & training, Media & entertainment
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Hon'ble Minister Shri Salman Khurshid Inaugurates L'Attitude 13° 5' - Great Lakes Institute of Management's Annual B-School Festival
L'Attitude 13° 5', organized on 8 & 9 January

Chennai, Tamil Nadu, India, Monday, January 11, 2010 -- (Business Wire India) -- Great Lakes Institute of Management, a leading B School in the country, founded by Prof. Bala V Balachandran, hosts L'Attitude 13° 5', one of the most spectacular B-School extravaganzas of the year. Honb'le Minister Salman Khurshid, Minister of State for Corporate Affairs (Independent Charge), Government of India, delivered the inaugural address on January 8, 2010 at Great Lakes' new sprawling green campus on the scenic East Coast Road, Chennai. Mr. A Vellayan, Chairman, Murugappa Group, graced the occasion with his presence and was felicitated on his recent elevation as the Chairman of Murugappa group.

L'Attitude 13° 5', the annual B - School festival aims help the management students to transcend boundaries. It will host over 2 days, various challenging Management events like Chanakya Niti - CEO Conclave , Rann Niti - Strategy simulation conclave, Rahasya - Online treasure hunt , Samkara - HR Strategy event, Kumbhaka - Game of operational synergy, Kayakalpa - Branding challenge, Jigyasa - Corporate quiz and Arthvridhi - Game of valuation. Participants came from the crème de la crème of Indian Business Schools, including all IIMs, ISB, MDI, SP Jain, XLRI, MICA and others. These events are a perfect platform to showcase some of the brightest management minds and future business leaders on their intellect and thought leadership.

This B-School event will be graced by luminaries like K B Chandrashekar- Chairman & CEO, Jamcracker Inc, K Raghavendra Rao - MD, Orchid Pharmaceuticals, Srivatsa Krishna - Former IAS, Ranganath N Krishna -MD/CEO Grundfos Pumps India Ltd., Ajit Balakrishnan - Chariman, CEO Rediff.com, T N Seshan (Former Chief Election Commissioner of India)and Ravi Santhanam - MD, Hindustan Motors. These icons will come together to provide the best mix of perspectives on major challenges facing business and industry today.

Speaking on the occasion, Prof. Bala V. Balachandran, Founder & Honorary Dean, Great Lakes Institute of Management said, "The ultimate objective of L'Attitude is to achieve real and sustained improvements in the standards of management education in the country. Here at Great Lakes we would like to breed the best of minds that can be showcased as the hallmark of corporate excellence."

In the inaugural address, Hon'ble Minister Shri Salman Khurshid, Minister of State Corporate Affairs (Independent Charge), Government of India said, "This is a glimpse of heaven and it is like being told to go back to earth. There is an enormous challenge and an enormous opportunity which is waiting for you. You have striven and struggled hard to arrive here and are transformed from the caterpillar to the butterfly. You have now reached the garden of the heaven." He added "Jawaharlal Nehru when he spoke about the tryst of destiny in his midnight speech and I feel the same today."

The event will also host cultural evening and live band performed by the management students of Great Lakes. This annual event serves as a forum for management students to exchange and develop their knowledge and skills in the field of management.

About Great Lakes Institute of Management:

Great Lakes Institute of Management is one of Chennai's finest management Institutes, founded by Prof. Bala V. Balachandran of Kellogg School of Management. He established the institute with a dream of setting up an international class Business School in Chennai. Great Lakes Institute of Management has been bringing the best brains in the world of management to India with an objective to provide world-class management education. Great Lakes have tie-ups with eminent universities of international repute. One such initiative is Yale-Great Lakes Center for Management Research, started in partnership with Yale University of USA. This center aims to promote, facilitate and advance India-centric management related research, which contributes to the development of basic and applied knowledge in the field of management. The centre will be a bridge that links scholars around the globe with India as a common interest.


CONTACT DETAILS
T. N. Swaminathan, Director Admissions, External Relations & Associate Prof. Marketing, Great Lakes Institute of Management, + 91 9840195454, tnswami@greatlakes.edu.in
Nachu Nagappan, Account Manager, 20:20 MEDIA, + 91 9940068348, nachu@2020india.com

KEYWORDS
CONSUMER, PEOPLE, MARKETING, BUSINESS SERVICES, EDUCATION, MEDIA

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