BWI: CarWale Fuels Up its Marketing Department, Appoints Dhruv Chopra as their New Vice President

Press release from Business Wire India
Source: CarWale.com
Tuesday, January 12, 2010 03:58 PM IST (10:28 AM GMT)
Editors: General: Consumer interest, People; Business: Advertising, PR & marketing, Automotives, Information technology; Automotive
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CarWale Fuels Up its Marketing Department, Appoints Dhruv Chopra as their New Vice President


Mumbai, Maharashtra, India, Tuesday, January 12, 2010 -- (Business Wire India) -- CarWale today announced the appointment of Dhruv Chopra as their new Vice President, Marketing.

With over 9 years of online and digital experience, Dhruv is probably one of the few media professionals in India with an all-round understanding of the online medium. He brings onboard with him a strong technical background and 3 years of entrepreneurial experience.

At CarWale, he will be pivotal in overseeing the marketing function and product development. His strengths in developing and enhancing online customer experiences and passion for the online medium will add immense value to CarWale across all lines of business.

In his last position with HSBC, Dhruv initially managed digital marketing for their retail banking business, and then moved internally as Vice President, Marketing to HSBC's commercial banking division. His responsibilities included alternate channel migration and end-to-end customer life-cycle management for the Micro-SME customer segment - right from acquisition and activation through to retention.

Prior to HSBC, Dhruv has also rendered services at Xerago, Optimos and Infoserve.

Commenting on Dhruv's appointment, Mohit Dubey CEO of CarWale said "We are delighted to welcome Dhruv to the CarWale family. His vast experience in consumer and digital marketing will add immense value to CarWale's line of businesses. I am confident Dhruv will take CarWale's impressive record of accomplishment to a new level of distinction".

"I am delighted to be a part of CarWale team. We are already India's No.1 automotive portal and now the next step would be to build on our past successes by expanding our business lines and product offerings - both for consumers as well as key industry players" says Dhruv.

About CarWale

CarWale is India's No.1 auto portal which empowers and handholds the car buyers to research and make a car buying decision. Owned by Automotive Exchange Pvt. Ltd., CarWale is backed by India's leading early stage venture capital firm Seedfund and top tier US venture fund Sierra Ventures. In last one year they have served more than 10 million Indian car consumers and have influenced approximately US$ 3bn of car transactions in India. Since its inception, CarWale has been honoured with many prestigious awards including the Red Herring Asia Top 100 (twice in 3 years), and PCWorld Web Award for best automotive website. Recently CarWale was showcased as one of the 3 Innovative Enterprising Indian Companies in the 'Serving the Indian Consumer' category at TIE summit, Mumbai


CONTACT DETAILS
Kavita Jain, CarWale.com, + 91 (22) 6739 8888 / + 91 9819390947, kavita.jain@carwale.com

KEYWORDS
CONSUMER, PEOPLE, MARKETING, AUTOMOTIVE, IT, AUTOMOTIVE

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