BWI: A Breathtaking Luxury Experience at the Icons Of Whisky Awards Announcing the Winners in the 3rd Edition

Press release from Business Wire India
Source: Whisky Luxe
Saturday, January 30, 2010 06:16 PM IST (12:46 PM GMT)
Editors: General: Consumer interest, Food & drink, Lifestyle; Business: Advertising, PR & marketing, Business services, Media & entertainment
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A Breathtaking Luxury Experience at the Icons Of Whisky Awards Announcing the Winners in the 3rd Edition
It was the First Whisky Luxury Experience In India

New Delhi, Delhi, India, Saturday, January 30, 2010 -- (Business Wire India) -- For the first time ever, Capital experienced an exhilarating luxury event at 'Icons of Whisky Awards' on January 29, 2010 at the ITC Maurya Sheraton, New Delhi. Brought to the country by Spiritual Luxury Living, South Asia's premiere International Spirits & Whisky Management Company, the mega event was presented by Glenfiddich Most Awarded Single Malt Scotch Whisky in the world. Since 2001, Icons of Whisky have been held in Scotland & America. From 2007, the reach was being expanded, with awards being held in Canada, Ireland, and Japan and now in India.
'Responsible drinking' was proposed as a notion for the event.

The Icons of Whisky are organized by Whisky Magazine, the world's best read magazine on the subject. Launched in 1998, Whisky Magazine has been celebrating the whiskies of the world consistently and now seeks to present the highest accolade for whisky, the Icons of Whisky, in every leading whisky nation of the world. The Whisky Luxe, an exciting new luxury experience which showcased the finest & exclusive range of whiskies & luxury goods to the widest range of guests added to the excitement.

The Icons of Whisky Awards, Regional Round recipients were announced in the following categories:

People recognized in the following areas:
-- Whisky Personality of the Year - Mr. Param Uberoi ,MD , Pernod Ricard, India
-- Honorary Award - Mr. Vijay K Rekhi, United Spirits Ltd.
Places recognized in the following areas:
-- Whisky Bar - Riks , The Taj Mahal , New Delhi
-- Highly Commended Whisky Bar - Library Bar , Leela Palace , Bengaluru & 1911 , the Imperial , New Delhi
-- Whisky Restaurant - Bukhara, ITC Maurya Sheraton
-- Highly Commended Whisky Restaurant - Wasabi ,The Taj , New Delhi
-- Whisky Hotel - ITC Maurya Sheraton , New Delhi
-- Highly Commended Whisky Hotel - Taj Connemara, Chennai.
-- Whisky Company of the Year - Pernod Ricard, India
-- Whisky Innovator of the Year - Beam Global Spirits and Wine Ltd.

On the occasion, Sandeep Arora, Director Spritual Luxury Living Pvt Ltd, said "It was a great platform to demonstrate select luxury experience to discerning guest list. Guests could experience some of the world's finest whiskies and luxury entities. Whisky Luxe and Icons of Whisky Awards is a unique global entity and promote responsible drinking."

High profile people who graced the ceremony with their presence included Mr.Habib Rehman; Mr.Nakul Anand,ITC - Welcom group; Mr. Rajiv Kaul, Leela Hotels; Ms.Neesha Singh; Ms.Shefali Talwar; Mr.Sanjay Kapur, Genesis; Mr.Sandeep Jajodia; Mr.Pramod Kumar; Mr.Aman Sharma; Mr. Jug Suraiya; Ms.Timsy Anand; Mr. Ravi Bajaj and Mr. Ajit Shriram.

The experiential platform saw an influential representation from the spirits industry and luxury brands. The practices of luxury offered an exotic experience enriched with Great Whisky, Whisky Bars, Lifestyle Lounges, Whisky Safari, Food and a lot of valuable Knowledge on the sector.

The affair saw representatives from some of the high end luxury brands. To name a few, who had partnered for the eminent event were Canali, the leading name in men's luxury fashion is synonymous with fine tailoring, elegance and style in Italy and around the world. Finest luxury spirits brands, Versace, Rosenthal, Ducati, Bacardi Martini, Scottish Development International, UB Group, Remy Cointreau, Pernod Ricard, Beam Global Spirits, William Grant & Sons & Moet Hennesy Louis Vuitton. The Travel & Hospitality sector saw representatives from Jet Airways, Visit Britain, and Devigarh Resorts.

About Glenfiddich

Considered to be the jewel in the crown of William Grants & Sons, Glenfiddich Single Malt Scotch Whisky is the best selling and the most awarded Single Malt Scotch Whisky in the world. This 122 year old Scotch whisky brand with an unrivalled legacy was the first single malt to be taken to the world when no one else believed it could be done. The Glenfiddich range includes the Private vintage casks, Glenfiddich 50 YO, Glenfiddich 40 YO, Glenfiddich30 YO, Glenfiddich 21 YO, Glenfiddich 18 YO, Glenfiddich 15 YO and Glenfiddich 12 YO.

About Spiritual Luxury Living

Spiritual Luxury Living (Pvt.)- (SSL) is a full service International Spirits and Premium Beverage Management Company, based out of New Delhi, India. Started in 2002, by Sandeep Arora, Ambassador of Whisky, it has offices and associates in New Delhi, Mumbai, Bangalore, Singapore and London. It is the only premium spirits marketing firm in India. SLL markets Whisky and explores its dimensions, showcasing the various attributes of the amber nectar. It is completely dedicated to Whisky and leads this spirit vertical in the country-housing the largest portfolio of Whisky products and Services in India. SSL has a strong balance of value & volume in products & marketing. The qualified and knowledgeable teams at SSL excel in crafting customized products & services. It is fully equipped with a great infrastructure to support efficient and effective distribution and marketing of whisky brands across India.

To view the photographs click the links below:
Mr.Sandeep Arora - Exclusive Representative - India , Whisky Magazine
Whisky Luxe Icons of Whisky Awrads 2010 Cermony - I
Whisky Luxe Icons of Whisky Awrads - The Stage




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CONTACT DETAILS
Neha Sharma, IPAN Hill & Knowlton, + 91 9810080128, nsharma@ipanhillandknowlton.com
Sandeep Arora, Whisky Magazine, + 91 9811011110, sandeep@sllpl.com/sandeep@spiritualwhisky.com

KEYWORDS
CONSUMER, FOOD, LIFESTYLE, MARKETING, BUSINESS SERVICES, MEDIA

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