BWI: Yale-Great Lakes Center for Management Research Conducts 4th International Research Conference

Press release from Business Wire India
Source: Great Lakes Institute of Management
Tuesday, December 22, 2009 03:07 PM IST (09:37 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Education & training, Media & entertainment
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Yale-Great Lakes Center for Management Research Conducts 4th International Research Conference
Marketing Research Papers Presented from B-schools Across India

Chennai, Tamil Nadu, India, Tuesday, December 22, 2009 -- (Business Wire India) -- Great Lakes Institute of Management, a leading management institute in the country, founded by Prof. Bala V Balachandran, today conducted the Yale-Great Lakes Center for Management Research's 4th International Research Conference at the Great Lakes campus in Chennai.

Yale - Great Lakes Center for Management Research aims to promote, facilitate and advance India-centric Management related research, which contributes to the development of basic and applied knowledge in the field of management. In its 4th meet, the International Research Conference had various research papers presented on the theme, "Managing Responsibly with Confidence" and on areas of business and management including finance, human resources, marketing, operations management, organizational behavior and strategy.

The conference had distinguished speakers such as Bala V. Balachandran from Northwestern University, Seenu V. Srinivasan from Stanford University and Venkat R. Krishnan, Great Lakes Institute of Management.

Vasanthi Srinivasan from IIM Bangalore, Siva Nathan from Georgia State University, Navniet Sekera, I.P.S., Lucknow and Gerrit F. A. De Vylder from Leuven University Belgium were the key note speakers at the conference.

Speaking on the occasion, Prof. Bala V. Balachandran said, "Yale-GLIM Centre for Management Research is a platform for faculty exchanges, joint research, concurrent case studies and presenting research that helps create an academic symbiosis between the two management institutions. The Karma Yoga initiative which has enduring commitment towards inclusive development and the Platinum Rated Green Campus are a testimony to Great Lakes Institute of Management's contribution towards incubating leaders who genuinely value giving back to the society."

Mr Shyam Sunder, James L Frank Professor of Accounting, Economics and Finance, Yale School of Management said, "The recently concluded Copenhagen summit has proved that Heads of State have a binding commitment towards their own populace which is often conflicting to the kind of resolute determination that is imperative for sustenance of the planet. We hope this years research papers help the students develop there skills in management to help contribute to society."

Research papers presented at the conference were from various institutes including Amity University- Rajasthan, Anna University- Chennai, Annamalai University, Cochin University of Science & Technology, Great Lakes Institute of Management- Chennai, Hindustan Springs Mfg. Co- Bhadravati, IIM- Ahmedabad, IIT- Roorkee, and Manarat University of Windsor- Canada.

Papers presented during the conference include:

-- Motivational Factors Promoting Tourism in Jaipur City
Shanu Gupta, Yaduveer Yadav & Sweety Singhal (Amity University, Rajasthan)

-- Effectiveness of Economic Value Added (EVA) and Conventional Performance Measures - Evidence from India
K. Sharma & Satish Kumar (IIT, Roorkee)

-- Help-Seeking From Locals and Its Impact on Expatriate Adjustment: A Study of Indian Expatriates in the United States
Ashish Mahajan (University of Windsor, Canada)

-- Strategic Investment Decisions
K. C. John Sasi Kumar (Velammal College of Engg. & Tech, Madurai)
P. Vikkraman (Anna University, Coimbatore)

-- Strategic HRM Practices by Organizations and Their Impact on HRM Professionals' Work Attitudes and Performance
Manoj Mathew (Rajagiri School of Management, Ernakulam)
James Manalel (Cochin University of Science & Technology)

-- Socio-Cultural Environment of Business in the Little Rann of Kutch: Life, Issues and Analysis
Soubhagya Sahoo, Kuvalaya Singh, Rahul Jaiswal, Rahul Singhal & Vishwaraj Kumar (IIM, Ahmedabad)

-- Information and Technology Sector - A Champion in Corporate Social Responsibility (CSR): Myth or Reality
Ruchi Tewari (IBS, Ahmedabad)

-- Knowledge Transfer by Repatriates for Organizational Competitive Advantage
B. R. Santosh (Reva Institute of Technology & Management, Bangalore)
Krishnaveni Muthiah (PSG Institute of Management, Coimbatore)

-- Influence of Retail Atmospherics on Customer Value in an Emerging Market Condition
Ishwar kumar, Ruchi Garg & Zillur Rahman (IIT, Roorkee)

-- Impact of Leader's Self-Monitoring on Transformational Leadership and Followers' Karma-Yoga
Ram H. H. (Hindustan Springs Mfg. Co, Bhadravati)
Venkat R. Krishnan (Great Lakes Institute of Management, Chennai)

-- A Descriptive Study on Entrepreneurial Traits
S. Sowmiya & A. Rajamohan (Annamalai University)

-- Business Models of Vegetable Retailers in India
Paulrajan Rajkumar & Fatima Jacob (Anna University, Chennai)

-- HR Innovative Practices to meet the Challenges of Globalization
Vijaya Mani (SSN College of Engineering, Kalavakkam)

About Great Lakes Institute of Management:

Great Lakes Institute of Management is one of Chennai's finest management Institutes, founded by Prof. Bala V. Balachandran of Kellogg School of Management. He established the institute with a dream of setting up an international class Business School in Chennai. Great Lakes Institute of Management has been bringing the best brains in the world of management to India with an objective to provide world-class management education. Great Lakes has tie-ups with eminent universities of international repute. One such initiative is Yale-Great Lakes Center for Management Research, started in partnership with Yale University of USA. This center aims to promote, facilitate and advance India-centric management related research, which contributes to the development of basic and applied knowledge in the field of management. The centre will be a bridge that links scholars around the globe with India as a common interest.


CONTACT DETAILS
T. N. Swaminathan, Director Admissions, External Relations & Associate Prof. Marketing, Great Lakes Institute of Management, +91 9840195454, tnswami@greatlakes.edu.in
Twinkle Xavier, Sr. Account Manager, 20:20 MEDIA, +91 9884480115, twinkle@2020india.com

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, EDUCATION, MEDIA

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