BWI: Sony Ericsson Launches ‘Get on the Train to Fame’ a Mobile Content Submission Challenge for Developers in India

Press release from Business Wire India
Source: Sony Ericsson
Monday, December 14, 2009 02:58 PM IST (09:28 AM GMT)
Editors: General: Consumer interest, Entertainment; Business: Advertising, PR & marketing, Business services, Electronic appliances & components, Information technology; Technology
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Sony Ericsson Launches 'Get on the Train to Fame' a Mobile Content Submission Challenge for Developers in India
Chance to Feature on Sony Ericsson go-to-market Channels - PlayNowT and Fun & Downloads; Best Prospective Application and Games could Win Sony Ericsson Satio Every Week

Gurgaon, Haryana, India, Monday, December 14, 2009 -- (Business Wire India) -- Sony Ericsson Developer World (SEDW), a global support program and web portal powered by Sony Ericsson has announced today the launch of its 'Get on the Train to Fame' contest exclusively designed to foster the growth of professional developers across India. Through this contest, the developers get a chance to feature on the Sony Ericsson go-to-market channels - PlayNowT and Fun & Downloads that are available to consumers in upto 70 countries. In addition to this, the best prospective application every week could win a Satio (Idou), a high-end Symbian smart phone by Sony Ericsson. The contest also offers developers a chance to receive 70% of revenue from the sales of their content. Entries can be submitted at www.sonyericsson.com/in/traintofame.

The aim of 'Get on to the Train to Fame' is to encourage and reward developers to submit innovative content for multiple platforms like Java, Symbian, Windows and Android, which are the backbone of new age mobile phones. The best prospective application or game will be announced every week, providing unmatched opportunity to Indian developers to showcase their competence on the international platform.

Encouraging the mobile content developers in the country to participate, Natasha Dutta, Manager- Marketing & Communications, Sony Ericsson Developer World, commented, "Get on to the Train to Fame is an excellent opportunity for mobile application or game developers looking to make a name in the mobile industry. This contest is open for content developers who have a creative eye for innovation and ideas that go beyond a common man's imagination, or maybe who know how to bring life to a mobile phone through addictive content and games."

Sony Ericsson brings to its users a robust range of applications and games through its application store, PlayNowT. The categories under which applications and games can be developed are: For Applications - Communication, Entertainment, Education, Health & Lifestyle, Languages, Location Services, Music, Productivity, Sport, Web Applications, Email, Messaging, Security, Travel, Others For Games - Nostalgia, Adventure, Entertainment, Fun & Lifestyle, Motion Games, Multi player, Racing, Sport, Strategy, 3D, Action, Boardgames & Cards, movie & TV, Music, Puzzle, Simulation, Classics, Others

Content can further be submitted on the following platforms:

-- Java ME (Sony Ericsson JP-6 and above; Symbian SJP 5.0.0)
-- Symbian^1 (S60 5th Edition) native
-- Windows Mobile®
- XPERIAT Panels, including native, Flash, Java and HTML Panels created using new Panelizer tools
- Windows Mobile native applications.

For those who would like to convert their content to Panel format, it is recommended that they use the simple Panelizer tools.

Sony Ericsson will review each application on the following criteria:

-- Compliance with Sony Ericsson Content Policy & Guidelines
-- Compliance with Verisign and Thwate testing protocols
-- Assessment of application quality
-- Review of the supplied materials
-- Relevance to the portfolio of content. For example, a clever new idea or interesting niche application is more relevant than an application that is very similar to something already available on PlayNowT.

The best applications selected will get a chance to be placed on Sony Ericsson Channels to market and be made available to consumers across 70 countries on Sony Ericsson's PlayNowT and Fun & Downloads.

About Sony Ericsson Developer World

Sony Ericsson is a 50/50 joint venture by Sony and Ericsson established in October 2001.

Our strategy is to become the industry leader in mobile Communication Entertainment and offer exciting consumer experiences through innovative and feature rich phones, accessories, content and applications, through collaboration with key partners and developer communities. Sony Ericsson Developer and Partner Engagement Program and Developer World represent a global support program and web portal dedicated to helping professional wireless developers and content partners achieve business success by providing 'easy-to-find' documentation, tools, technical advice and go-to-market support. Visit the website at www.SonyEricsson.com/developer and www.sonyericsson.com/press.

About Sony Ericsson

Sony Ericsson is a 50:50 joint venture by Sony and Ericsson established in October 2001, with global corporate functions located in London and operations in all major markets. Our vision is to become the industry leader in Communication Entertainment; where new styles of communicating through the internet and social media, become entertainment. Sony Ericsson offers exciting consumer experiences through phones, accessories, content and applications. For more information please visit: www.sonyericsson.com.


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KEYWORDS
CONSUMER, ENTERTAINMENT, MARKETING, BUSINESS SERVICES, ELECTRONICS, IT, TECHNOLOGY

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