BWI: Riona Launches Italian Wines from Marche Region

Press release from Business Wire India
Source: Riona Wines Pvt. Ltd
Tuesday, December 22, 2009 04:27 PM IST (10:57 AM GMT)
Editors: General: Consumer interest, Entertainment, Food & drink, Lifestyle, People; Business: Advertising, PR & marketing, Financial Analyst, Media & entertainment
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Riona Launches Italian Wines from Marche Region


Mumbai, Maharashtra, India, Tuesday, December 22, 2009 -- (Business Wire India) -- India and Italy shook hands to launch Riona wines Pvt. Ltd a joint venture between Riona and the Italian's foremost wine producing companies like Cortesi Monarco & Cantine Enzo Mecella. Riona will have the first of its kind, State of the art winery with latest processing equipments established under the joint venture.

Riona will import the most premium quality wines from the region of Marche, Rosso Piceno & Rosso Conero. The joint venture between the Sangli-based grape grower KT Mane and Cantine Enzo Mecella and Terese Cortesi Moncaro, expects to crush its first harvest in February 2010.

Enzo Mecella is an owner driven winery where the focus is on quality. Moncaro is one of the leading brand names of Marches region with a spread of the best vintage lands and commitment to quality. The region of Marches of Italy has contributed considerably not only to the culture but also to the history of Italian wines with an amazing vintage wine collection capable of stimulating the taste buds of wine lovers all over the world. Both Moncaro and Enzo Mecella are exporting these wines to over 40 countries.

The Indo-Italian joint venture is not waiting to launch Indian wines. Instead, it is launching its Italian range of wines from the Marche region. This wine will be bottled at the Riona winery in Sangli, western Maharashtra. The company will make local Indian wine, preferably reds. It will also import wine in bulk from Italian wineries and bottle it in India. At the top-end the company will also bring in their own wines for Indian consumers.

Riona Wines, in which Mr Mane holds 64% while the balance 36% is divided equally between Enzo Mecella, owner of the Cantine Enzo Mecella, and the Terese Moncaro cooperative, will require an investment of Rs. 18 crore.The 15 lakh litre capacity winery is waiting for the installation of its imported machinery, Mr Mecella said. The wine collection will include some of the most famous DOC wines from Marche region like Verdicchio dei Castelli di Jesi, Levele Verdicchio, Tordiruta & IGT wines like Elianto, Cabernet Savignon, Chardonnay, Merlot, Montepulciano and many more. Mr. Ahuja Marketing Director, Riona Wines Pvt. Ltd. says "people have enjoyed drinking wine for thousands of years ever since its ancient origins in Mesopotamia." Mr. Mane, CEO adds "Wine and Food is a passion for Marche."

A three city India celebration was hosted to launch Riona. Mr. Enzo Mecella, Winemaker & Owner, Enzo Mecella Winery was personally present at all the events. The event in Delhi was held on December 14 at the Park hotel where model Amanpreet Wahi & fashion designer Jatin Kochar launched the wine, Bollywood actor/ VJ Luke Kenny & model Nina Manuel launched the wine in Mumbai at the Renaissance hotel & TV actor Mrunal Kulkarni launched the wines in Pune at the new Westin hotel on December 21. The events had an Italian theme, wines & food. Renowned Italian chef, Andrea Angeletti was flown down for this launch to ensure that the food served is authentic Marche, Italian food. The gala launch events featured Italian dancers performing specially choreographed Italian & Bollywood sequences. To enjoy these premium quality wines, wine connoisseurs from Delhi, Mumbai & Pune attended the event. With this Launch Riona and the wine connoisseurs of India can finally enjoy the taste of Original Vintage quality wines of Italy right here in India.

To view the photographs, click the links below:

Delhi Launch: (Left to Right) Amanpreet, Jatin Kochhar, Mr. Mane, Mr. Enzo & Ahuja

Mumbai Launch: (Left to Right) - Italian Chef-Andrea Angeletti, Mr Ahuja-Marketing Director, Mr Mane-CEO, Model Nina Manuel,VJ Luke Kenny, Mr Enzo Mecella and Mr Rajesh Rasal,Director

(Left to Right) Mr Ahuja-Marketing Director, Mr Rajesh Rasal-Director, Italian Chef-Andrea Angeletti, Enzo Mecella, Actress Mrinal Kulkarni & Mr Mane CEO at the Launch of Riona Wines,Pune.

For picture(s)/data to illustrate this release click below:

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CONTACT DETAILS
Charlotte Creado, Brandish Media & Entertainment Pvt. Ltd, +91 9769299731/+91 9619702073, charlotte.creado@gmail.com

KEYWORDS
CONSUMER, ENTERTAINMENT, FOOD, LIFESTYLE, PEOPLE, MARKETING, Financial Analyst, MEDIA

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