Friday, December 4, 2009

BWI: Nexway Chooses DRMConnect for Wrapping Mac Games

Press release from Business Wire India
Source: Robosoft Technologies
Friday, December 04, 2009 03:19 PM IST (09:49 AM GMT)
Editors: General: Consumer interest, Entertainment; Business: Advertising, PR & marketing, Business services, Information technology, Telecommunications; Technology
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Nexway Chooses DRMConnect for Wrapping Mac Games
Nexway Partners with Robosoft for Wrapping Mac Games and Software for Digital Distribution

New Udupi, Karnataka, India, Friday, December 04, 2009 -- (Business Wire India) -- Robosoft Technologies, a renowned developer of Mac and iPhone software and games, is proud to announce its partnership with Nexway, the leading digital e-commerce player and strategic partner for Software vendors, Mac and PC Games publishers and e-merchants worldwide.

DRMConnect, developed by Robosoft, is a robust DRM solution for distributing Mac software, and Flash, Casual and AAA titles on the Mac platform. With digital distribution becoming a preferred method by content developers, software and game piracy has increased over a period of time thus cutting down on the actual sales revenue. DRMConnect offers flexible methods of wrapping the Mac software products and games based on various factors like the number of minutes playable, number of days or launches, etc.

"Nexway was looking for a secure, flexible and cost-effective DRM solution for wrapping Mac software and games and we are extremely delighted that they chose DRMConnect", said Rohith Bhat, MD & CEO of Robosoft. "They evaluated DRMConnect in all the aspects before deciding to select our DRM solution. We're proud that this tool has met their requirements", he added.

"We are very happy to have signed this agreement with Robosoft. This new partnership will allow Nexway to propose even more games to our partners especially Mac and Flash titles", says Francis Ingrand, Vice President of Nexway Games.

DRMConnect also offers the flexibility to game publishers and distributors to apply one single DRM solution for digital sales as well as traditional retail channels. For more details, visit http://www.robosoftin.com/drm.

About Robosoft

Robosoft is a leading software development services company based in India. With a track record of continuous collaboration with more than 40 clients worldwide, Robosoft is an ideal partner for companies looking at developing a Mac/iPhone version of their product. Robosoft offers the assurance of mature software engineering processes and has an impeccable record of respecting Customer IP. For more information visit: http://www.robosoftin.com

About Nexway

Nexway is a leading digital e-commerce player in the software and PC games industries worldwide. The company has enjoyed a rapid growth thanks to strong and diversified partnerships with leading retailers and e-merchants, including: 01net, Dell, Fnac, Orange, Gamestop, Pixmania, VirginMega, ElCorteIngles, Tom's Guide, Softwareload; key software vendors, such as: Avanquest, Kaspersky, Lavasoft, Mindscape, and Nero. Nexway Games also counts partnerships with leading video-game publishers such as EA, Ubisoft, THQ, Sega, Atari and Take 2. Being a leading provider of turnkey e-commerce solutions to e-content publishers and major Internet players, Nexway is committed to delivering high-quality, cutting-edge titles to consumers through its broad portfolio of exciting software and video games, enriched by its acquisition of Boonty in January 2009 (www.boonty.com). Nexway has established subsidiaries in 12 countries and distributes software and games for download in more than 50 countries globally. In 2009, for the third year in a row, Nexway ranks in the Top 100 of Deloitte's Technology Fast 500 EMEA. To learn more, please visit www.nexway.com

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CONTACT DETAILS
Vinodh Kumar, Robosoft Technologies, +91 9448496679, vinodh.kumar@robosoftin.com
Jennifer Lansman, Nexway Press Relations, + 33-1 5517 3155, press@nexway.com

KEYWORDS
CONSUMER, ENTERTAINMENT, MARKETING, BUSINESS SERVICES, IT, TELECOMMUNICATIONS, TECHNOLOGY

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