BWI: Jagran Solutions Takes Dabur’s “Immune India, Ander Se Strong India” Campaign to 23 Cities Across 6 States

Press release from Business Wire India
Source: Jagran Solutions
Thursday, December 03, 2009 06:50 PM IST (01:20 PM GMT)
Editors: General: Consumer interest, People; Business: Advertising, PR & marketing, Business services, Education & training, Household & personal care products & services, Media & entertainment
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Jagran Solutions Takes Dabur's "Immune India, Ander Se Strong India" Campaign to 23 Cities Across 6 States


New Delhi, Delhi, India, Thursday, December 03, 2009 -- (Business Wire India) -- Jagran Solutions - India's leading new age marketing agency that provides solutions for Brand Activation via Consumer Connect Strategies, has recently launched Dabur Chyawanprash - Immune India Campaign for Dabur. The campaign is aimed at spreading awareness about immunity and the importance of healthy living.

Dabur Chyawanprash - Immune India Campaign conceptualized by Jagran Solutions is promoted through a mass media campaign, led by activation and includes Radio, Print as essential support mediums. "Over the next two months, we will reach out to over 14 lakh children across 1,000 schools in these nine states. Under this mammoth programme, doctors and health experts will reach out to various schools and conduct workshops on immunity building. These workshops are designed with easy-to-comprehend pictorial presentations to make them interesting for the children. There will be various fun games like Cricket Mania for boys and Skipping Champion for girls, besides quiz contests to spread the message of being 'Strong from within'. The idea is to educate children about the need to build stronger immunity to stay healthy," explained KK Rajesh, Executive Vice President-Marketing (Healthcare), Dabur India Ltd.

The Campaign has a strong on ground component leading the Immune India Campaign, under which workshops were conducted across schools, wherein the experts highlighted the need for a stronger immune system as well as the properties of Chyawanprash in boosting immunity and thereby strengthening the body in its fight against viral attacks. In this pan India activity Dabur will identify 30 school children over the next two months who will become ambassadors for India's Immunity campaign. These children would be responsible to spread the message on the need for building stronger immunity in the face of growing incidents of flu and viruses across the country.

This campaign supports a social cause by donating Re1 for every entry received to a leading NGO.

Ambika Sharma, National Head Jagran Solutions comments, "Immune India Campaign was conceptualized and designed with an aim to educate children and their parents about the need to build strong immune system to stay healthy. When developing the concept we focused on the fact that the initiative needs to develop into a movement and must deliver its core message "Ander se strong" effectively. The campaign is aimed to cover 9 states, Jagran Solutions is handling on-ground activity in 23 cities of UP, Bihar, Jharkhand, MP, Punjab and Rajasthan, media partners include Dainik Jagran for Print and MY FM for radio.

About Jagran Solutions

Jagran Solutions is a new age marketing communications company which provides brand activation solutions via Consumer Connect Strategies. It is a part of Jagran Prakashan Ltd. The group owns multimedia brands like, J9 Ventures providing VAS and mobile marketing solutions, Jagran Engage: OOH media solutions, I Next: tabloid for Youth. Jagran Solutions is a national agency and a pioneer in Integrated Marketing Communications specializing in Planning and Implementation of measurable Brand activations in India with offices in Delhi, Mumbai, Bangalore, Kolkata and Chennai.


CONTACT DETAILS
Mehak Kapur, Jagran Solutions, +91 9999894977, mehak@positiveindia.biz

KEYWORDS
CONSUMER, PEOPLE, MARKETING, BUSINESS SERVICES, EDUCATION, HOUSEHOLD, MEDIA

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