BWI: HyperCITY Helps Bring a Smile to the Faces of Children of the Goonj Foundation

Press release from Business Wire India
Source: HyperCITY
Friday, December 18, 2009 01:35 PM IST (08:05 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Retailers, Toy manufacturers
--------------------------------------------------
HyperCITY Helps Bring a Smile to the Faces of Children of the Goonj Foundation
There's Joy in Each Toy this Christmas!

Mumbai, Maharashtra, India, Friday, December 18, 2009 -- (Business Wire India) -- HyperCITY Retail (I) Ltd. in association with NGO, Goonj Foundation has given under-privileged children a reason to smile. Thanks to the HyperCITY Toy-Joy Festival which has started at stores in Mumbai, Vashi, Jaipur & Hyderabad. HyperCITY has also partnered with schools & school children across these cities to help donate toys to the less fortunate children of society and bring joy to their lives. For every toy that a child donates, HyperCITY will give an assured gift and a 5% discount on their entire new range of toys. And what's more, privileged HyperCITY Discovery Club members will get an additional 5% discount as well.

Pleased to be speaking on this occasion, Mr. Rajiv Nair, Business Head, General Merchandise, HyperCITY Retail says, "Many children in India face a deprived childhood so we have teamed up with like minded brands like Funskool to support Goonj Foundation by way of the HyperCITY Toy Joy Festival. This festival is also an initiative to encourage children to discover the joys of giving and donate their toys. The response overall has been very encouraging."

Through this initiative, HyperCITY is approaching children in over forty premium schools across Mumbai, Vashi, Jaipur and Hyderabad. Children can contribute by bringing toys to their schools or to a Hypercity store. Fun Zones for children have been specially created for children where they can participate in games and many fun demo activities. Shoppers coming to HyperCITY stores are also invited to donate their children's toys for this good cause. HyperCITY Toy Joy Festival starts from 5th December to 27th December.

Come; let's make a child smile!

To view the photograph, click the link below:

Soft Toys
For picture(s)/data to illustrate this release click below:

http://www.BusinessWireIndia.com/attachments/PIC(54).jpg
PIC(54).jpg


CONTACT DETAILS
Archana Iyer, IPAN Hill & Knowlton, +91 (22) 40661775, archana.iyer@ipanhillandknowlton.com

KEYWORDS
CONSUMER, MARKETING, RETAIL, TOYS

If you wish to change your Business Wire India selection please click on this link http://www.businesswireindia.com/media/news.asp and use your personal username and password to login.

Submit your press release at http://www.businesswireindia.com