BWI: Canon is India’s No. 1 Laser Printer Brand

Press release from Business Wire India
Source: Canon
Wednesday, December 02, 2009 04:24 PM IST (10:54 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Electronic appliances & components, Media & entertainment, Publishing & printing
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Canon is India's No. 1 Laser Printer Brand


New Delhi, Delhi, India, Wednesday, December 02, 2009 -- (Business Wire India) -- Canon India Private Limited, India's No.1 Complete Digital Imaging Company today announced its leadership in the Laser Printer category in India. The IDC Report pertains to the Third Quarter of the Calendar Year 2009 which specifies that Canon holds No. 1 position in the laser printer category across the nation. The latest IDC report of September 2009 pegs Canon's market share at 41% in the single function laser printer category. Over the last 18 months Canon's laser printer business has steadily grown and expanded its reach across the nation with its 18 products which has resulted into this milestone figure. Canon's focus on this category resulted in the growth in this category from 13% in 2008 to 41% in 2009.

Mr. Alok Bharadwaj, Senior Vice President, Canon India remarked saying, "We are delighted to announce our market leadership in the Laser Printer category. At Canon, we have been constantly working towards achieving this leadership with the help of our product, service and marketing propositions. We are glad to finally be the No. 1 Brand in this consistently growing category with 41% market share. This year we had largely focused on initiatives that would help us to penetrate into tier 2 & 3 markets. As of last week, we have penetrated to 340 towns in India which has successfully resulted into this milestone. Technology has always been one of our key highlights that ensures brand loyalty among our customers. Such achievements encourage us to perform better and capture larger market share."

2009 has particularly been quite tough on IT and IT Peripherals industry in India on account of the impact of global slowdown. Overall the laser printer industry shrank 24% in the first nine months as per IDC. Alok further added "Canon is the only brand of laser printers which have grown over 112% over same period last year".

Speaking about the milestone Mr. V.P. Sajeevan, Assistant Director, Consumer Systems Product Division (CSP), Canon India said, "At Canon we spared no efforts to reach out to the key markets and consumers. Our focus has always been to educate our partners and customers about Canon's product range and technological advancement. We are elated with this kind of response from our nationwide consumers and partners, which has helped us take lead in the Laser segment. We attribute this success to all the efforts that has gone into developing Canon's Consumer Systems Product division as a strong player in the market. Various campaigns like Print City and City Specific campaign, our technically advanced products has today culminated into the 41% market share in the laser printer category. We aim at sustaining momentum to make each of our product categories equally strong in the market."

Canon India, with its sustained efforts has created a customer base of 350,000 for laser printers only, as of September 2009. A leadership position in this category establishes Canon as a strong player in the IT peripheral division. Canon aims at keeping up the pace and reaching out to its target customers to gain further grounds in the Indian IT peripheral market. To announce this achievement, Canon is launching a mass media campaign across print, online, radio and outdoor alongwith a never before attempted, first time in the industry campaign where 1250 partners across 171 towns will receive a letter from Canon along with flowers and chocolates to celebrate this achievement at the same time.

Overall, this has been a great year for the Canon Consumer System Products group which has seen a growth of 68% till November 2009 over the same period last year. In fact in November 2009, the division recorded its highest ever growth at over 90%.

About Canon Inc

Canon Inc. is a global leader with total revenue of about US$ 45 billion in 2008, in photographic and digital imaging solutions. Its global network now includes 239 companies, employing some more than 131,352 people. Five Technology 'imaging' engines of Optical, Electrophotography, Bubble Jet, Semiconductor and Display drive Canon's cutting-edge technology products. Canon is the world leader in office automation and digital imaging technologies. The company is dedicated to the advancement in technology and innovation and commits 10% of its total revenue each year to R&D. Canon is ranked 36th on the Best Global Brands for the second consecutive year in Business Week's 100 Best Global Brands 2008 and 189th on the Fortune Global 500 in year 2008. Canon has consistently remained as one of the top 3 global companies to have earned the most number of patents over the last decade. Guided by its kyosei philosophy, which focuses on "living and working together for the common good", Canon delivers high performance and user-friendly products and solutions to improve efficiency both in the office and home environment. More information is available on www.canon.co.in

Canon in India

Canon's product portfolio extends over a vast variety of photocopiers, multi-functional peripherals, fax-machines, inkjet and laser printers, scanners, All-in-ones, digital cameras, camcorders , dye sub photo printers and multi media projectors, cable ID printers, semi conductors and card printers.

Canon India Pvt. Ltd. is a 100% subsidiary of Canon Singapore Pte. Ltd., a world leader in imaging technologies. Set up in 1997, Canon India markets over 140 comprehensive range of sophisticated contemporary digital imaging. The company today has offices in 7 cities, warehouses in 11 cities across India and employs over 700 people. Canon has over 300 primary channel partners 13 National Retail Chain partners, over 3000 secondary retail points including 270 National Retail Chain store partners & 33 Canon Care Centers. The sales staff saw a 16 % increase over 2008. Canon products are available in over 300 towns in India. Overall Canon's presence is expected to increase to 4000 outlets by December 2009.

Canon India closed 2008 with revenues of Rs. 665 crores, which marked 31% growth over 2007. Overall, Canon expects to touch revenue of 840 crores in 2009.

Canon India has a Software Development Centre located in Noida as well as a design center at Bangalore. Canon India received the CII-EXIM Business Excellence Award for Strong commitment to excel.


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KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, ELECTRONICS, MEDIA, PUBLISHING

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