BWI: Honda Excites Biking Enthusiasts with Five Rounds of Fun-Biking

Press release from Business Wire India
Source: Honda Motorcycle & Scooter India Pvt. Ltd.
Monday, November 09, 2009 05:00 PM IST (11:30 AM GMT)
Editors: General: Consumer interest, Entertainment, Sports; Business: Advertising, PR & marketing, Automotives, Business services, Media & entertainment, Retailers, Sports; Automotive
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Honda Excites Biking Enthusiasts with Five Rounds of Fun-Biking
Honda One Make Motosports Event gives a Push to the Growing Racing Culture

Chennai, Tamil Nadu, India, Monday, November 09, 2009 -- (Business Wire India) -- Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), the 100% owned 2-wheeler subsidiary of the Honda Motor Company, Japan, conducted the final round of 'Honda One Make Race' in Chennai on November 7-8, 2009. Honda participated in all the five rounds in the 'UCAL-racing' event series held in Coimbatore and Chennai this year. After the successful completion of the earlier four rounds, HMSI had again brought together the racing enthusiasts to make them experience the adventure, thrill and sporting spirit of the event.

Popularly known as the 'Honda One Make Race,' the activity was aimed at providing 'Fun Riding Experience' to participants as well as spectators in a safe and controlled environment.

Due to rains and bad weather, the racing schedules were affected but this did not deter Honda from participating in the racing event with all its enthusiasm. Mr A. Prabhu bagged the CBF Stunner Cup and was judged as the overall champion of the series. He was also given a CBF Stunner bike. The prizes were distributed by Mr Shinji Aoyama, President and CEO of HMSI.

In addition to the racing adventure, participants got a chance to improve their riding skills through various rounds of practices, which will further enable them to implement these skills in their day-to-day riding. Many biking enthusiasts and Auto journalists also participated in the Honda 'One Make Race'. The fifth and final round also saw the participation of a female rider.

Throughout the "One Make Race" event series which saw the participation of about 250 riders, Honda promoted Safe biking and Gymkhana activities. These activities gave the visitors an opportunity to get tips on safe riding from the Safety Riding Instructor. Honda also spread its belief that fun-biking can also be safe.

Safety issue is very close to Honda's heart. HMSI has taken several initiatives to generate awareness and knowledge about safety. A large number of students, corporate entities and other institutions have been trained for Safe riding and safety education. HMSI has also installed Safety Riding Trainers at its dealerships in order to cultivate a healthy road sense among the riders.

Honda bikes - CBR 150 and CBF Stunner - were used for the event. The Honda CBR 150R is a 150 cc sports bike which is a part of the Honda CBR series. With a Liquid-cooled 4-stroke two valve DOHC single engine and 6 speed transmissions it is targeted mainly to Southeast Asia.

The Honda CBF Stunner is Honda's new Sporty, stylish and affordable youngsters' bike. This motorcycle with its high performance Honda engine having 5 speed transmission aptly fits into the category with its design, high performance and style. The launch of CBF Stunner with advanced PGM-FI technology recently was Honda's step towards Environment-conservation. The technology has greatly contributed towards increasing the efficiency and bringing down the emission levels of the bike to make it environment-friendly. The bike has been inspired from Honda's premium bike - CBR1000RR Fireblade.

Honda had launched its international premium bikes - CB1000R & CBR1000RR Fireblade - in the Indian market earlier this year in order to popularize the fun-biking culture. The bikes have generated good response amongst the Indian biking enthusiasts.

A lot of fun activities at the racing events ensured that all those present at the track had a gala time apart from experiencing the adventure of the racing event. Even the kids enjoyed learning safety riding with the CRF-50 model which has been specially designed to give them an experience and education on two-wheeler & road safety.

The recently held 'Honda - MRF UAM Asia Cup of Road Racing' was also Honda's step forward towards encouraging the racing culture in India. HMSI has planned several such activities in the future in order to promote the fun-biking and racing trend.

Excerpts from Company officials-

"To develop the Fun culture in India, Honda has taken leading role to conduct Motor sports racing events. We have introduced our fun bikes - CB1000R and CBR1000RR Fireblade this year for biking enthusiasts and these bikes have generated good response. The CBF Stunner PGM FI bike was also introduced with the aim of making fun-biking experience affordable for Indian youngsters. As a Honda we will continue to do more and more with aim to promote the fun-biking culture along with addressing the concerns for Safety and Environment Conservation in an effective manner." - Mr Shinji Aoyama, President & CEO, Honda Motorcycle & Scooter India Pvt Ltd.

"As a Honda, we have taken various steps to promote the racing spirit among the Indian biking enthusiasts. This year, we have conducted five rounds of 'Honda One Make Race' in Coimbatore and Chennai racing circuits and also co-sponsored the 'Asia Cup of Road Racing' that is held first time in India. Honda bikes - CBR 150 and CBF Stunner - were used for the event. Along with racing events, we conduct Gymkhana Riding skill activity and CRF- 50 activity for the Kids to promote the culture of Fun riding with responsibility. " - said Mr. N.K Rattan, Operation Head, Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd.in his presentation.

About HMSI

Honda is the world's largest manufacturer of 2-wheelers. Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), is a 100% owned subsidiary of Honda Motor Company Ltd., Japan. Current HMSI products include Activa, Dio & Aviator in Scooters and Unicorn, Shine, Stunner in Motorcycles. All products have been well received in the market and have created new benchmarks in their respective categories. HMSI has also entered the Fun-Bike market with the launch of CBR1000RR Fireblade and CB1000R bikes in the Indian market.

For more information visit www.honda2wheelersindia.com.

To view the photographs, please click on the links given below:

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CONTACT DETAILS
Ashish Yadav, Public Relations, Honda Motorcycle & Scooter India Pvt. Ltd, +91 9871795517, ashish.yadav@honda2wheelersindia.com
Gagneesh Gautam, Public Relations, Honda Motorcycle & Scooter India Pvt. Ltd, +91 9650490584, gagneesh.gautam@honda2wheelersindia.com

KEYWORDS
CONSUMER, ENTERTAINMENT, SPORTS, MARKETING, AUTOMOTIVE, BUSINESS SERVICES, MEDIA, RETAIL, AUTOMOTIVE

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