BWI: Dancing Windows Icons & A Mime! Microsoft India Initiated a Unique on ground Activation to Showcase the Magic of next-generation Windows across the Phone & PC in a Consumer’s Life

Press release from Business Wire India
Source: Jagran Solutions
Saturday, November 07, 2009 05:00 PM IST (11:30 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Information technology, Telecommunications; Technology
--------------------------------------------------
Dancing Windows Icons & A Mime! Microsoft India Initiated a Unique on ground Activation to Showcase the Magic of next-generation Windows across the Phone & PC in a Consumer's Life


New Delhi, Delhi, India, Saturday, November 07, 2009 -- (Business Wire India) -- Even been tapped on the shoulder by Microsoft Word when shopping? Or seen kids playing with Internet Explorer in the middle of a mall? From today you just might at a mall near you, as Microsoft India initiated a unique on ground activation to showcase the magic of next-generation Windows across the phone & PC in a consumer's life.

Windows Phones (powered by the latest Windows Mobile 6.5) and Windows 7 on the PC allow consumers to do all that they want simply & magically. They further allow consumers to carry the familiar, powerful functionality of Windows from the PC into the Phone, so that they can carry Windows with them all the time and continue doing all that they love!

With the launch of next-generation Windows, the brand is extending beyond its well accepted strength in a consumer's work-life and highlighting the 'fun' aspect that it allows the consumer to indulge in. This is represented in the latest TV/ Digital creative's from Crispin that can be seen here: International advertisement (http://www.youtube.com/windowsphone).

"Familiar Windows icons engaging with consumers in a relaxed family environment help our technology leap out of the device (PC/ Phone) and strike a warm & pleasant emotional chord. It also brings alive the creative thought that we are using in ATL, allowing consumers to actually live the scenario depicted in the ads! In the process we are also irrigating the brand and evolving the usual technology product BTL activation from being just another product experience point" said, Guneet Singh, Lead - Integrated Marketing (Consumer & Online), Microsoft India.

In an innovative approach the launch activation, which is managed by Jagran Solutions goes beyond the conventional product experience and actually brings alive the ATL creative engaging consumers in the experience of Windows in their everyday lives. Unique mediums of messaging include visual theater acts which deliver product USP's straight out of A Windows Phone, while the magic of touch enriches the consumers Windows 7 interaction.

"The activation promises not only an understanding of the product but also the bubbly fun interaction with the Windows Icons, watch out! as you may see Media Player jump out and tap you on the shoulder, or find your child walking hand in hand with MS Word as the Windows team stands by to capture your unique experience which you can share with friends and family". Says Ambika Sharma, National head Jagran solutions.

The first phase of the activity will focus on cities like Delhi, Mumbai & Bangalore. In the second phase cities like Hyderabad and Pune would be covered. The activity started in the 1st week of November and will go on till the last week of December. Along with Microsoft key partner brands are HP for Touch PCs, Acer for Phones and Tata Docomo which is offering great data plans on Windows Phones.

About Microsoft India

Founded in 1975, Microsoft (NASDAQ "MSFT") is the worldwide leader in software for personal and business computing. The company offers a wide range of products and services designed to empower people through great software - any time, any place and on any device. Microsoft Corporation India Private Ltd is a subsidiary of Microsoft Corporation USA. It has had a presence in India since 1990 and currently has offices in 16 cities - Ahmedabad, Bangalore, Chandigarh, Chennai, Coimbatore, Hyderabad, Indore, Jaipur, Jamshedpur, Kochi, Kolkata, Lucknow, Mumbai, Nagpur, New Delhi, and Pune.

About Jagran Solutions

Jagran Solutions is a new age marketing communications company which provides brand activation solutions via Consumer Connect Strategies. It is a part of Jagran Prakashan Limited. The group owns multimedia brands like, J9 Ventures providing VAS and mobile marketing solutions, Jagran Engage: OOH media solutions, I Next: tabloid for Youth. Jagran is a national agency and a pioneer in Integrated Marketing Communications specializing in Planning and Implementation of measurable Brand activations in India with offices in Delhi, Mumbai, Bangalore, Kolkata and Chennai.

For more information, please log on to: www.jagransolutions.com or write at: conversation@jagransolutions.com.


CONTACT DETAILS
Mehak Kapur, Positive Communications, +91 9999894977, +91 (11) 43440044, mehak@positiveindia.biz

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, IT, TELECOMMUNICATIONS, TECHNOLOGY

If you wish to change your Business Wire India selection please click on this link http://www.businesswireindia.com/media/news.asp and use your personal username and password to login.

Submit your press release at http://www.businesswireindia.com